Publications

24 Sep 2013
First Look

First Look: September 24

Establishing the Cellulosic Ethanol Value Chain As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose... View Details

Keywords: Sean Silverthorne

01 Oct 2001
Research & Ideas

Organizing the Family-Run Business

Figure 1. Senior management is the organizing mechanism and voice of the employees. The family council and family assembly are the organizing mechanisms and voice of the family. The board of directors is the principal organizing mechanism... View Details

May 2016 (Revised April 2018)
Case

Building the Digital Manufacturing Enterprise of the Future at Siemens

By: Willy Shih

This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details

30 Mar 2003
Research & Ideas

The Future of IT Consulting

"computer-to-computer" communication. By the end of the decade, more than 60 percent of the computer communications will be computer-to-computer. Computer-to-computer vastly speeds up the pace of business. For example, end-to-end supply View Details

Keywords: by Sarah Jane Johnston; Consulting

15 Jul 2008
First Look

First Look: July 15, 2008

Publication:American Economic Review (forthcoming) Abstract The central insight of asset pricing is that a security's value depends on both its distribution of payoffs across economic states and state prices. In fixed-income markets, many... View Details

Keywords: Martha Lagace

July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details

02 Feb 2016
First Look

February 2, 2016

journals, professional societies, and doctoral programs. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50489 Harvard Business School Case 616-040 Haiti Hope: Innovating the Mango Value View Details

Keywords: Sean Silverthorne

August 2022 (Revised June 2024)
Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia

In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details

Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry

21 Apr 2015
First Look

First Look: April 21

benefits. The results suggest that the value retirees place on protection against longevity risk is an important caveat to the widespread enthusiasm for a switch to a slower-growing price index such as the View Details

Keywords: Carmen Nobel & Sean Silverthorne

August 2019 (Revised February 2020)
Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai

In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details

January 2017 (Revised October 2023)
Case

Classtivity: Payal's Pirouette

By: Jeffrey J. Bussgang and Olivia Hull

A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

problems valuing the business, which seemed at times to resemble more of a holding company or conglomerate than anything else, nor that most consumers barely knew that Unilever as such existed. There was, in fact, coherence to Unilever... View Details

Keywords: by Geoffrey Jones; Consumer Products

March 2022 (Revised July 2022)
Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details