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  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

people buy and read books. Steve Jobs and Apple were similarly influential in the sale and distribution of music through iPod and iTunes. Successful leaders possess the ability to understand the impact of the context on their business and... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

Apple has done over the last decade. They formerly were heavy users of commodity products, often made by competitors. But they have shifted to designing more and more of their own microprocessors and ancillary silicon chips as well as... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

frustrating to find the Chamber at odds with us in this effort." Despite taking such a bold measure against the powerful Chamber, Apple ranks far below its industry peers in the Green Rankings produced by Newsweek, the second largest... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and invested in internally developed cognitive computing/AI platform Watson, a big bet... View Details
Keywords: Sean Silverthorne
  • 18 Oct 2016
  • First Look

October 18, 2016

durable, consumable, functional, and hedonic products) and evidence from a real-word dataset of lost Apple iPhones demonstrate how the availability of product upgrades increases cavalier behavior toward possessions. Moreover, we show that... View Details
Keywords: Sean Silverthorne
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

selling complements to recorded music. We see some examples for this strategy even today: Apple sells songs to promote its iPods. Prince gives away his most recent release to promote his concerts. We need careful continuous monitoring of... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 21 Sep 2009
  • Research & Ideas

Excessive Executive Pay: What’s the Solution?

maybe two directors are members of management, and everybody else is "independent." To argue against independent directors is like arguing against patriotism and apple pie. On the other hand, more and more people are becoming... View Details
Keywords: by Roger Thompson
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

smartwatch industry recently saw a dramatic uptick in competition. Apple had introduced its smartwatch the prior year, other established technology companies such as Samsung and Motorola offered smartwatches, U.S.-based fitness tracker... View Details
Keywords: Sean Silverthorne
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

blockbuster approach. In the book, I provide several examples, from Apple to Red Bull and from Victoria's Secret to Burberry. And I describe in depth how the blockbuster strategy is increasingly carrying the day in the hospitality sector,... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

platform has a single provider that solely controls its technology, for example, Federal Express, Apple Macintosh, or Google. With a shared platform, such as Visa, DVD, or Linux, multiple firms collaborate in developing the platform's... View Details
Keywords: Martha Lagace
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

rescued Apple from a poorly performing strategy and expanded the company into attractive new businesses. Watching over strategy day in and day out is the CEO's greatest opportunity to shape the firm as well as outwit the competition. The... View Details
Keywords: Martha Lagace
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

decisions about whether to quit the job he loves at Hewlett-Packard to join Apple Computer, how to define his role within Apple, whether to take on Jobs as his co-founder, whether to accept a third co-founder proposed by Jobs, and how to... View Details
Keywords: Martha Lagace
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

publisher), Barnes & Noble (the largest bricks-&-mortar retailer), Apple and Sony (as manufacturers of competing devices), Google (as a major provider of free e-content), and Adobe (as a competitor in creating an e-book standard).... View Details
Keywords: Martha Lagace
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209082 Design Thinking and Innovation at Apple Harvard Business School Note 609-066 Describes Apple's approach to innovation, management, and design... View Details
Keywords: Martha Lagace
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

options in efforts to achieve scale. The movement hoped to reach 50 million patients by 2020. One opportunity was building an OpenNotes app for smartphones, in which patients could access their visit notes on their phones through an app compatible with View Details
Keywords: Sean Silverthorne
  • 12 May 2009
  • First Look

First Look: May 12, 2009

http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209036 Symbian, Google & Apple in the Mobile Space (A) Harvard Business School Case 909-055 Symbian, maker of a leading mobile smartphone operating system, faces new... View Details
Keywords: Martha Lagace
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