Apparel and Accessories Industry - Publications - Faculty & Research - Harvard Business School

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February 1990 (Revised July 1992)
Case

Whistler Corp. (A)

By: Gary P. Pisano

Describes the circumstances surrounding Whistler Corp.'s decision whether or not to continue manufacturing operations in the United States. The company had been experiencing severe problems in its domestic manufacturing operations and was thus unable to compete with... View Details

Keywords: Job Cuts and Outsourcing; Production; Problems and Challenges; Competitive Strategy; Apparel and Accessories Industry; United States

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

the economic success of fashion designers in the marketplace. (Her research on the market for modern and contemporary fine art in India also bears out this phenomenon.) "One of the most well-accepted axioms of View Details

Keywords: by Julia Hanna; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories

March 2014
Case

Transforming Tommy Hilfiger (A)

By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein

At the end of 2005, Tommy Hilfiger is taken private by Apax Partners after years of disappointing performance and strategic impasse. Students are asked to evaluate alternative strategic options for the company, and to propose a concrete turnaround plan for the first... View Details

Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Retail Industry; United States; Europe

September 1998 (Revised December 1998)
Case

Infinity Carpets, Inc.

By: Ronald W. Moore and Thomas R. Piper

A turnaround expert must determine whether a firm in distress is worth more as a going concern than its liquidation value. If so, the finances of the firm must be restructured in a way consistent with the bargaining power of the holders of the various securities. The... View Details

Keywords: Restructuring; Borrowing and Debt; Financial Liquidity; Crisis Management; Value; Apparel and Accessories Industry

Fall 2018
Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno

Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details

Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Apparel and Accessories Industry

Find at Harvard

March 2012 (Revised September 2014)
Supplement

Clarks at a Crossroads (C)

By: John A. Davis and Suzanne Stroh

Clarks (C) describes the turnaround of C&J Clarks Ltd., 1993-2002. It describes the roles of family chairman Roger Pedder, and CEO Timothy Parker, in this successful effort. View Details

Keywords: Managerial Roles; Apparel and Accessories Industry

April 2021
Supplement

Buy Online, Pickup in Store: Vice President of Store Operations Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In April 2019, Sylvarella VP of Store Operations Axley Vega must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the store... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Retail Industry; United States; Canada

April 1982 (Revised June 1993)
Case

Hart Schaffner & Marx: The Market for Separately Ticketed Suits

By: Richard S. Tedlow

Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details

Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry

September 1984 (Revised February 1989)
Case

Benetton (A)

By: James L. Heskett

The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details

Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe

01 Mar 2016
News

Faculty Q&A: Price Check

addition, online retailers have a vast amount of data at their fingertips; solving complex problems with data seemed like a natural fit. Tell me about the research you did with Rue La La. Rue La La is in the online flash sales industry, offering designer View Details

Keywords: Julia Hanna; Nonstore Retailers; Retail Trade

May 2013 (Revised March 2014)
Case

Gap, Inc., 2012

By: John R. Wells and Galen Danskin

Between 2000 and 2012, Gap, Inc. (Gap) ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M of Sweden. These two companies, each less than a quarter of Gap's size in 2000, were now setting the pace in the global mass fashion... View Details

Keywords: Strategic Change; Fashion; Multinational; Brands; Competition; Multinational Firms and Management; Performance Improvement; Strategy; Brands and Branding; Change Management; Retail Industry; Retail Industry; Retail Industry; Sweden; Spain; United States

November 2012
Case

New Balance Athletic Shoe, Inc. (Abridged)

By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble

Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details

Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Asia; United States

July 2019
Teaching Note

Miroglio Fashion

By: Sunil Gupta

Teaching Note for HBS Nos. 519-053, 519-070, and 519-072. View Details

Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; Marketing; AI and Machine Learning; Apparel and Accessories Industry; Apparel and Accessories Industry

October 2024 (Revised December 2024)
Case

Kering Eyewear

By: Rohit Deshpandé, Dante Roscini and Elena Corsi

In June 2024, Roberto Vedovotto, CEO of Kering Eyewear, prepared to discuss the future of the recently acquired brands LINDBERG, a Danish optical eyewear brand, and Maui Jim, an American sunglasses brand. Vedovotto founded Kering Eyewear in 2014, convincing... View Details

Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Mergers and Acquisitions; Business or Company Management; Growth and Development Strategy; Luxury; Fashion Industry; Fashion Industry; Fashion Industry; Italy; Europe; China

August 1990 (Revised December 1993)
Case

Talbots

By: Walter J. Salmon

Describes the entry of this store and catalog retailer of classic women's clothing into the Japanese market place. Introduces such issues as cross-border management, multi-national retailing, and joint venturing. View Details

Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Management; Market Entry and Exit; Apparel and Accessories Industry; Apparel and Accessories Industry; Japan

January 2009 (Revised February 2010)
Case

Gucci Group in 2009

By: David B. Yoffie and Renee Kim

The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times... View Details

Keywords: Financial Crisis; Brands and Branding; Organizational Change and Adaptation; Luxury; Corporate Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry

June 1981 (Revised May 1988)
Case

L.L. Bean, Inc.: Corporate Strategy

By: Hirotaka Takeuchi

L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide... View Details

Keywords: Globalization; Growth and Development; Growth Management; Production; Quality; Sales; Situation or Environment; Corporate Strategy; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry

March 1998 (Revised March 1999)
Case

NIKE, Inc. in the 1990s (C)

By: John A. Quelch

In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details

Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry

March 1999 (Revised March 2001)
Case

Nike, Inc.--Entering the Millennium

By: William E. Fruhan Jr.

Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price... View Details

Keywords: Competitive Advantage; Profit; Corporate Strategy; Business Growth and Maturation; Sports Industry; Sports Industry

May 2013 (Revised March 2014)
Case

Benetton Group S.p.A., 2012

By: John R. Wells and Galen Danskin

On May 31, 2012, after 36 years on the Milan Stock Exchange, Benetton was officially delisted and taken private by Edizione, the Benetton family's holding company. Since 2000, Benetton shareholders had seen its market value fall from $4.3 billion to $720 million at the... View Details

Keywords: Strategy; Fashion; Retail; Privatization; Family Ownership; Performance Improvement; Problems and Challenges; Management Teams; Globalized Firms and Management; Change Management; Restructuring; Competitive Strategy; Retail Industry; Retail Industry; Retail Industry; Italy

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