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  • All HBS Web  (699)
    • News  (79)
    • Research  (543)
    • Multimedia  (2)
  • Faculty Publications  (469)

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  • All HBS Web  (699)
    • News  (79)
    • Research  (543)
    • Multimedia  (2)
  • Faculty Publications  (469)
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  • October 1984 (Revised June 1985)
  • Teaching Note

NIKE (A), Teaching Note

Teaching Note for (9-385-025). View Details
Keywords: Apparel and Accessories Industry
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Roberts, Michael J. "NIKE (A), Teaching Note." Harvard Business School Teaching Note 385-092, October 1984. (Revised June 1985.)
  • February 1985 (Revised August 1998)
  • Teaching Note

Heather Evans, Teaching Note

By: Howard H. Stevenson and Michael J. Roberts
Teaching Note for (9-384-079). View Details
Keywords: Apparel and Accessories Industry
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Stevenson, Howard H., and Michael J. Roberts. "Heather Evans, Teaching Note." Harvard Business School Teaching Note 385-079, February 1985. (Revised August 1998.)
  • November 2010
  • Supplement

Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (B)

By: James K. Sebenius and Jason Cheng Qian
Details and evaluates results in Esquel's 2002 initiative to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. View Details
Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Outcome or Result; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Hong Kong; Xinjiang Uygur Zizhiqu
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Sebenius, James K., and Jason Cheng Qian. "Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (B)." Harvard Business School Supplement 911-032, November 2010.
  • June 1990 (Revised October 1993)
  • Case

Phil Knight: CEO at NIKE--1983

By: Richard E. Walton
An edited, shortened version of Phil Knight: CEO at Nike with parts of Nike (E) integrated into it. View Details
Keywords: Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
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Walton, Richard E. "Phil Knight: CEO at NIKE--1983." Harvard Business School Case 390-038, June 1990. (Revised October 1993.)
  • 12 Jul 2016
  • First Look

July 12, 2016

ASOS was large by online standards, traditional fashion retailers were building their own online sales capabilities, and Amazon was expanding its apparel offering. Meanwhile, new online competitors were emerging at a rapid rate. After... View Details
Keywords: Sean Silverthorne
  • 14 May 2013
  • First Look

First Look: May 14

service level to be associated with a 12% increase in demand from retailers, where historical service level is the type 1 service level performance of the apparel manufacturer over the prior year. Further, we find that retailers that... View Details
Keywords: Sean Silverthorne
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

School Case 317-073 Prevent Senior: A New Paradigm for Growth in the Health Care Sector? No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/317073 Harvard Business School Case 618-020 Under Armour After 20 years of growth unprecedented... View Details
Keywords: Dina Gerdeman
  • 11 Oct 2016
  • First Look

October 11, 2016

October 2016 Harvard Business Review Competing with a Goliath By: Avery, Jill Abstract—A Peruvian apparel company struggles to position itself against a global brand. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51646... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2015
  • First Look

First Look: January 20

working with high-end apparel retailers such as Bonobos, Gilt Groupe, and Zara. What distinguishes the company from its rivals is its use of Kiva robots, which collect customer items within the warehouse and bring them to the appropriate... View Details
Keywords: Sean Silverthorne
  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On (A) and (B)." Harvard Business School Teaching Note 724-375, September 2023. (Revised May 2025.)
  • 26 Mar 2008
  • First Look

First Look: March 26, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808107 Parks Capital-Investment in US Retail, Inc. Harvard Business School Case 208-104 Parks Capital acquired a Children's Apparel Manufacturer, American Child Clothing... View Details
Keywords: Martha Lagace
  • March 2014
  • Module Note

Implementing Environmentally Sustainable Operations

By: Michael W. Toffel
Keywords: Sustainability; Sustainability Management; Sustainability Reporting; Sustainable Supply Chains; Sustainable Operations; Environment; Environmental And Social Sustainability; Environmental Management; Environmental Operations; Environmental Performance; Environmental Policy; Environmental Protection; Environmental Strategy; Environmental Regulation; Operations Management; Operations Strategy; Supply Chain Management; Operations; Supply Chain; Business Processes; Corporate Social Responsibility and Impact; Performance Evaluation; Performance Improvement; Safety; Social Enterprise; Quality; Production; Working Conditions; Animal-Based Agribusiness; Buildings and Facilities; Agriculture and Agribusiness Industry; Apparel and Accessories Industry; Biotechnology Industry; Construction Industry; Manufacturing Industry
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Toffel, Michael W. "Implementing Environmentally Sustainable Operations." Harvard Business School Module Note 613-090, March 2014.
  • September 1972 (Revised September 1983)
  • Case

Timex Corp.

The evolution of Timex from its inception in the 1940s to its position as a leading multinational watch manufacturer in the early 1970s. Focuses on Timex's strategy for marketing, on a worldwide basis, and its line of inexpensive watches. View Details
Keywords: Product; Marketing Strategy; Multinational Firms and Management; Global Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry
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Knickerbocker, Frederick T. "Timex Corp." Harvard Business School Case 373-080, September 1972. (Revised September 1983.)
  • April 2021
  • Supplement

Buy Online, Pickup in Store: Vice President of Store Operations Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
In April 2019, Sylvarella VP of Store Operations Axley Vega must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the store... View Details
Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Canada
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Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: Vice President of Store Operations Supplement." Harvard Business School Supplement 621-105, April 2021.
  • February 2020 (Revised August 2022)
  • Case

Anomalie

By: Jeffrey F. Rayport and Thomas O. Jones
In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to a $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their very... View Details
Keywords: Direct-to-consumer; Entrepreneurship; Internet and the Web; Growth and Development Strategy; Decision Choices and Conditions; Apparel and Accessories Industry; Apparel and Accessories Industry
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Rayport, Jeffrey F., and Thomas O. Jones. "Anomalie." Harvard Business School Case 820-100, February 2020. (Revised August 2022.)
  • October 2019 (Revised January 2020)
  • Case

Dulcie Madden (A)—Growth or Exit?

By: Shikhar Ghosh, Christopher Payton and Shweta Bagai
This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details
Keywords: Entrepreneurial Management; Family; Family Conflicts; Founders' Agreements; Growth And Development; Hardware; VC; Scaling; Start-up; Female Ceo; Risk Assessment; Entrepreneurship; Growth Management; Equity; Cash Flow; Success; Failure; Acquisition; Business Model; Information Technology; Valuation; Family and Family Relationships; Information Infrastructure; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Ghosh, Shikhar, Christopher Payton, and Shweta Bagai. "Dulcie Madden (A)—Growth or Exit?" Harvard Business School Case 820-052, October 2019. (Revised January 2020.)
  • December 2017
  • Supplement

Data-Driven Manufacturing: The Kutesmart System

By: Willy C. Shih
This supplementary video shows the Kutesmart System at Redcollar Group. It is an example of a mass customization system that is data-driven, but is predominantly based on manual operations. It is offered as a contrast to highly automated data-driven manufacturing. View Details
Keywords: Data-driven Manufacturing; Clothing; Bespoke Manufacturing; Production; Apparel and Accessories Industry; Apparel and Accessories Industry; China
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Shih, Willy C. "Data-Driven Manufacturing: The Kutesmart System." Harvard Business School Multimedia/Video Supplement 618-702, December 2017.
  • January 2014 (Revised February 2014)
  • Teaching Note

Rana Plaza: Workplace Safety In Bangladesh (A) and (B)

By: John A. Quelch and Margaret L. Rodriguez
On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,... View Details
Keywords: Safety; Multinational Firms and Management; Labor Unions; Business and Stakeholder Relations; Working Conditions; Corporate Accountability; Crisis Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Bangladesh
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Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza: Workplace Safety In Bangladesh (A) and (B)." Harvard Business School Teaching Note 514-062, January 2014. (Revised February 2014.)
  • June 2010 (Revised July 2011)
  • Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Apparel and Accessories Industry; Apparel and Accessories Industry
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Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)
  • April 2012 (Revised March 2014)
  • Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Apparel and Accessories Industry
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Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
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