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Oral Histories | Baker Library
in research and women in media buying, but none in the account training area. So I went with them, and was the first woman to be in that training program, and stayed with them a number of years. I was an account executive on Eastern View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
industries like software. “Industry is not destiny.” Take the airline business, for example, which, over its history, has an accumulated net loss in the billions—a classic B-school example of a structurally... View Details
- 24 Feb 2009
- First Look
First Look: February 24, 2009
efficiency benefits, rebates, and treatment in case of loss or fraud. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=909006 Distribution at American Airlines (A) Harvard Business School Case 909-035... View Details
Keywords: Martha Lagace
- 08 Mar 2016
- Research & Ideas
Solving an Economic Mystery Surrounding Argentina and Chile
globalized world. During the late nineteenth century both countries flourished as major exporters of commodities to the industrialized nations in North America and Europe. Argentina did so well that it became one of the richest countries... View Details
Keywords: by Sean Silverthorne
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
forthcoming New York: Dey Street Books Rebel Talent: Why It Pays to Break the Rules at Work and Life By: Gino, F. Abstract—The world’s best chef. An airline captain who brought his flight to safety in a daring water landing. A magician... View Details
Keywords: Sean Silverthorne
- 06 Dec 2021
- News
December 2021 Alumni and Faculty Books
firms find it so difficult to adapt in the face of change—to innovate? In the past 10 years, the importance of this question has increased as more industries and firms confront disruptive change. The pandemic has accelerated this crisis,... View Details
- 01 Dec 2001
- News
September 11: A Community Reflects
across the river at Harvard College and at other locations throughout the University. Speaking on behalf of Dean Kim B. Clark, who was in New Mexico and unable to return due to airline travel restrictions, longtime faculty member... View Details
Keywords: Susan Young;Deborah Blagg
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
opposed. Which path should ZappRx take? The case is a window into the early go-to-market and business model decisions that an entrepreneur must make, in this case in the face of pushback from her own management team. The case also provides a detailed picture of the... View Details
Keywords: Sean Silverthorne
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
when they offered the promotion. But it isn't clear that the promotion actually caused this. We wanted to get real data. It is difficult to get sample data from retailers; it takes a lot on their end to supply samples. We chose grocery retail because it is an View Details
- 17 Jul 2012
- First Look
First Look: July 17
(2012) Abstract This paper summarizes research trends and opportunities in the area of managing air transportation demand and capacity. Capacity constraints and resulting congestion and low schedule reliability currently impose large costs on View Details
Keywords: Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The prototypical example is the travel website Kayak,... View Details
Keywords: Sean Silverthorne
- 01 Jun 2008
- News
The Prophet of Start-Ups
the VC community to see itself as a real industry.” The venture capital industry began to take shape after World War II on the northeastern seaboard when in 1946 Doriot became president of the first public venture capital firm:... View Details
- 19 Dec 2005
- Research & Ideas
Public Education Goes to School
district on the HBS campus each summer. Most of the materials for the program are new cases we develop in urban school districts, along with a few classic business school cases such as Southwest Airlines and the New York City Police... View Details