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April 1992 (Revised February 1996)
Case

CFM International, Inc.

In April 1987 the management team of CFM International, Inc. (CFMI) was considering developing a new jet engine for the Airbus A340. The withdrawal of a competitor's engine had created an unforeseen opportunity for CFMI to re-enter a competition it had apparently lost... View Details

Keywords: Risk and Uncertainty; Partners and Partnerships; Investment; Globalized Markets and Industries; Air Transportation Industry; Air Transportation Industry

April 1988 (Revised March 1991)
Supplement

Boeing 767: From Concept to Production (B)

By: David A. Garvin

Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment. View Details

Keywords: Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Air Transportation Industry

May 1996 (Revised October 2001)
Case

BAE Automated Systems (B): Implementing the Denver International Airport Baggage-Handling System

By: Lynda M. Applegate, H. James Nelson, Ramiro Montealegre and Carin-Isabel Knoop

Describes the negotiations between the City of Denver officials, airlines, consulting companies, and BAE for the construction of a backup baggage system to enable the Denver International Airport (DIA) to open. When DIA finally opens in February 1995, 16 months behind... View Details

Keywords: Performance Effectiveness; Management Practices and Processes; Projects; Negotiation; Outcome or Result; Problems and Challenges; Air Transportation Industry; Air Transportation Industry; Colorado

May 1991 (Revised October 1993)
Case

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)

By: David B. Yoffie

Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details

Keywords: Transition; Trade; Ethics; Investment; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Sales; Competitive Strategy; Technology Adoption; Air Transportation Industry; Air Transportation Industry

August 2016 (Revised July 2017)
Case

Singapore Airlines: Premium Goes Multi-Brand

By: Rohit Deshpande and Dawn H. Lau

Singapore Airlines had long been considered the gold standard for its innovative customer service. However, the company was faced with new sources of competition, from the rapid growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Air Transportation Industry; Singapore

March 2009
Teaching Note

Fritidsresor Under Pressure (TN) (A), (B), (C)

By: Joshua D. Margolis

Teaching Note for [407007, 407008 and 407009]. View Details

Keywords: Problems and Challenges; Air Transportation Industry; Air Transportation Industry

January 2009 (Revised June 2009)
Case

Distribution at American Airlines (A)

By: Benjamin Edelman

American Airlines sought to reduce the fees it pays to global distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who... View Details

Keywords: Price; Globalized Firms and Management; Governing Rules, Regulations, and Reforms; Distribution; Service Operations; Competition; Air Transportation Industry; Air Transportation Industry

July 1999 (Revised November 1999)
Case

Northwest Airlines and the Detroit Snowstorm (A)

Northwest Airlines forced hundreds of passengers to wait up to 8 1/2 hours on aircraft after reaching their destination in an unusually horrible service disaster. The case explores what occurred, why it occurred, and the feelings of those involved. View Details

Keywords: Service Delivery; Failure; Air Transportation Industry; Air Transportation Industry

November 1978 (Revised June 1982)
Case

Federal Express (B)

Federal Express is a small-package airline operating throughout the United States. After initial heavy losses, it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak," an overnight... View Details

Keywords: Product; Product Marketing; Air Transportation Industry; Air Transportation Industry; United States

04 Dec 2000
What Do You Think?

Have We Overdone Deregulation and Privatization?

Congress enacted legislation that had become known as "the Federal Express bill." It was designed to test the idea of deregulation by allowing air freight carriers to fly planes of any size on any routes, without federal price... View Details

Keywords: by James Heskett

February 1991 (Revised November 1993)
Supplement

Investment Analysis and Lockheed Tri Star

A set of five exercises in capital budgeting. Student calculates and compares various decision criteria (including IRR and NPV) for capital investment projects. This is an introductory case, where relevant cash flows are provided, and the focus is on the discounting... View Details

Keywords: Capital Budgeting; Air Transportation Industry; Air Transportation Industry

June 2020
Supplement

TransDigm: The Acquisition of Aerosonic Corp.

By: Benjamin C. Esty and Daniel W. Fisher

This courseware accompanies the case "TransDigm: The Acquisition of Aerosonic Corp." View Details

Keywords: Mergers and Acquisitions; Growth Management; Business Strategy; Competitive Strategy; Value Creation; Valuation; Negotiation; Cash Flow; Contracts; Air Transportation Industry; Air Transportation Industry; United States

July 2014 (Revised November 2015)
Case

American Airlines in 2011

The American Airlines in 2011 case was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different value... View Details

Keywords: American Airlines; Network Carrier; Low-cost Carrier; LCC; Business Model; Organizational Change and Adaptation; Competition; Competitive Strategy; Disruption; Transportation Industry; Transportation Industry; Transportation Industry; United States

June 2020
Supplement

TransDigm in 2017: Congressional Hearing on the DoD Inspector General’s Report (5/15/19)

By: Benjamin C. Esty

This video accompanies the case, “TransDigm in 2017: The Beginning of the End or the End of the Beginning?” View Details

July 2003 (Revised April 2011)
Case

Singapore Airlines: Customer Service Innovation

By: Rohit Deshpande and Hal Hogan

The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Air Transportation Industry; Singapore

November 20, 2023
Article

How Ben Minicucci Piloted Alaska Airlines Through the Pandemic

By: Ranjay Gulati

Keywords: Leadership; Health Pandemics; Crisis Management; Air Transportation Industry; Air Transportation Industry

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September 2020
Teaching Note

TransDigm in 2017: The Beginning of the End or the End of the Beginning?

By: Benjamin C. Esty and Daniel Fisher

Teaching Note for HBS Case No. 720-422. TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times,... View Details

November 1978 (Revised December 1979)
Case

Federal Express (C)

The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details

Keywords: Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States

October 1976 (Revised April 1983)
Case

Federal Express (A)

Federal Express is a small-package airline operating throughout the United States. After initial heavy losses it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak", an overnight... View Details

Keywords: Advertising; Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States

October 1989 (Revised May 1998)
Teaching Note

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note

By: David B. Yoffie

Teaching Note for (9-391-106) and (9-390-001). View Details

Keywords: Air Transportation Industry; Air Transportation Industry

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