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Show Results For
- All HBS Web
(530)
- News (77)
- Research (385)
- Events (4)
- Multimedia (1)
- Faculty Publications (217)
Earl G. Graves
of the black community of the need for such a publication, Grave eventually garnered the support of over 100,000 leaders and organizations. By 1992, the magazine had national recognition–including advertising support from many Fortune 500... View Details
Keywords: Publishing & Print Media
- 01 Dec 2002
- News
Extra! Extra! Newspapers Miss the Story
compared with other online content sites. In an effort to defend their print businesses, newspapers have failed to realize that a new business is growing all around them,” says Gilbert. For example, he adds, “the Internet is the only View Details
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different... View Details
- 19 Sep 2016
- News
A Streamlined Time Inc.
vice president of Time Inc. and president of brands, laid out his vision for a more efficient and innovative future for the 94-year-old media company: “There’s clearly some disruption going on in the marketplace and we’re making some... View Details
- 01 Dec 2013
- News
Case Study: Citizen Buffett
INK-STAINED ORACLE: Buffett's Media General bid focused on small-town papers. AP Photo/Nati Harnik by Deborah Blagg In 2012, legendary investor Warren Buffett made a bid to buy a troubled Southeastern US newspaper business just three... View Details
- 01 Feb 2001
- News
Ready for Take-Off
marketplace matching educational institutions with student-loan lenders and lenders with secondary markets. Caroline A. Oberg (MBA '98) of ODAC, Inc., a software solution transforming the advertising media... View Details
Keywords: Spingboard
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign.... View Details
- 05 Aug 2015
- News
Bringing New Life to an Iconic Magazine
the organization (now operating as the Advisory Board Company and Corporate Executive Board) employs more than 6,500 people and generates annual revenues approaching $1.5 billion. While he didn’t fulfill his political dreams, Bradley realized that View Details
- 06 Dec 2021
- News
What's the Word?
She·sesh·un (noun) Ly·ing flat (verb) Post·cook·ie (adj.) Bi·o·rev·o·loo·shun (noun) Dig·i·tul no·mad (noun) Di·ver·si·ty wa·shing (verb) Meem Stock (noun) When the price of supposedly “dull” stocks like BlackBerry and GameStop hit the roof earlier this year, driven by... View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among... View Details
Keywords: Martha Lagace
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
Keith Clinkscales (MBA 1990) began his 25-year media career at Vibe, a magazine founded by producer and musician Quincy Jones, before heading up Vanguarde Media, publisher of Heart & Soul, Honey, and Savoy magazines. “No matter what the... View Details
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
many diversified media companies viewed entry into cable as a hedge: they believed that their newspaper readership and broadcasting audiences might decline over time due to competition with cable, and wanted to reduce their dependence on... View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper, "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case... View Details
- 05 Jul 2011
- News
Driving Innovation
entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired YouTube, Double Click, AdMob, and... View Details
- 20 Nov 2012
- First Look
First Look: November 20
advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an... View Details
Keywords: Sean Silverthorne
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
is crucial to online success. A recent research paper offers insights that carry unexpected implications for advertisers or anyone else trying to capture that attention. The Empirical Economics of Online Attention was written by Andre... View Details
- 01 Dec 2013
- News
14 for '14
consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
killed. Industry analysts and advertising experts told us that Tylenol was finished." As several HBS case studies point out, Tylenol was the country's best-selling over-the-counter pain reliever at the time of the poisonings, with 35... View Details