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- All HBS Web (389)
- Faculty Publications (78)
Show Results For
- All HBS Web (389)
- Faculty Publications (78)
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
J.C. Cuddy. 10 Reasons to Design a Better Corporate Culture Published: December 22, 2008 Organizations with strong, adaptive cultures enjoy labor cost advantages, great employee and customer loyalty, and a smoother on-ramp in leadership... View Details
Keywords: by Sean Silverthorne
- 10 Aug 2010
- First Look
First Look: August 10
that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details
Keywords: Martha Lagace
- 12 May 2009
- First Look
First Look: May 12, 2009
world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,... View Details
Keywords: Martha Lagace
- 30 Jan 2018
- First Look
January 30, 2018
practice related to AI in developing countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data... View Details
Keywords: Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the... View Details
Keywords: Martha Lagace
- 17 Apr 2012
- First Look
First Look: April 17
secular trend for India's manufacturing urbanization has slowed down, the localized importance of education and infrastructure have not. Our results suggest that districts with better education and infrastructure have experienced a faster pace of urbanization, although... View Details
Keywords: Carmen Nobel
- 07 Nov 2006
- First Look
First Look: November 7, 2006
cost estimating, contracting, implementation, project control, and evaluation managerial performance. Too Hot to Handle? How to Manage Relationship Conflict Authors:A. C. Edmondson and D. M. Smith Periodical:California Management Review... View Details
Keywords: Sean Silverthorne
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
same time advertises directly to consumers to generate demand that pulls the product off retail shelves. In the same way, President Trump must push his agenda through Congress, but strong popular support backing the agenda will help... View Details
Keywords: by Christina Pazzanese
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random... View Details
Keywords: Sean Silverthorne
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
Attributing moral agency to business enterprises may be thought to avoid this controversy given that most theories of morality recognize positive duties on the part of all moral agents to help others even if at some cost to their own... View Details
Keywords: Sean Silverthorne
- 01 Oct 1996
- News
Leading In a New Era
carriers that do that best will have a tremendous competitive advantage." Liz Claiborne, too, is applying technology "aggressively," Paul Charron says, to reduce the cost of operations, the time-to-market with new fashion products, and... View Details
Keywords: Nancy O. Perry
- 23 Feb 2010
- First Look
First Look: Feb. 23
supplying superior bottleneck components while outsourcing non-bottleneck components. I show that a firm pursuing this strategy will have a higher return on invested capital (ROIC) than competitors with a less modular design. Over time, the focal firm can drive the... View Details
Keywords: Martha Lagace
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
test protocol (who gets tested, how often, etc.), to physician ordering/sample taking, to executing the COVID test, to support for contact tracing. They also have teams of scientists working on technologies that could reduce testing costs... View Details
- Web
Terms of Use - HBS Online
5. Profane, pornographic, obscene, indecent or unlawful content; 6. Advertising or any form of commercial solicitation; 7. Content related to partisan political activities; and 8. Content that contains intentionally inaccurate information... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
pour Entrepreneurs by Fabrice Cavarretta (MBA 1996) Plon Yes, France is a paradise for entrepreneurs, Cavarretta writes. The country has one of the best opportunity ecosystems in the world and the drawbacks—for instance, the cost of labor... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
They therefore contemplate a channel incentive program; a special promotion is planned, more trade promotion and advertising are planned, and channel margins are enhanced. This is channel management as most of us know it, but we might as... View Details
- 26 Jan 2016
- First Look
January 26, 2016
amassed 225 partner channels on YouTube. Its revenue was largely generated through advertisements featured on YouTube. Whistle Sports recently announced that it raised $32 million in Series B financing, enough to bring the company into... View Details
Keywords: Sean Silverthorne
- 29 Jun 2007
- First Look
First Look: June 29, 2007
central role by shaping her beliefs off the equilibrium path (and thus, enables separation between the types). This result also illustrates the uniqueness of the signaling model presented here. Unlike other signaling models, the suggested model does not require that... View Details
Keywords: Martha Lagace
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
a rising corporate attorney, was charged with murdering his lover, also a rising advertising executive in Manhattan. The dramatic trial that followed this incident played out for several years, mirroring the loss of sensibility to crime,... View Details