Publications

December 2013 (Revised March 2016)
Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld

In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details

Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Accommodations Industry

May 2010 (Revised September 2023)
Case

Qingdao Sea View Garden Hotel

By: Robert G. Eccles, Das Narayandas and Cheng-Hua Tzeng

Keywords: Accommodations Industry; Accommodations Industry; China

October 1986 (Revised June 1988)
Case

Americana (A)

Americana Hotels decides to lease a resort hotel on Jamaica's north coast from the Jamaican government. Management must decide whether to operate it as a traditional resort, or as an all-inclusive, club-type resort, similar to those operated by Club Med. The... View Details

Keywords: Marketing Strategy; Accommodations Industry; Accommodations Industry; Jamaica

Web

Training Course in Personnel Administration: 1937 - 1944 | Baker Library

while others had several years' work experience. An evening class was added to accommodate the schedules of working women. Putnam House floor plan. Radcliffe College Training Course in Personnel Administration Catalogue, 1940-1941.... View Details

June 2024
Case

SnapTravel: Betting on 'Super.com'

By: Reza Satchu and Tom Quinn

This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details

April 2011 (Revised January 2015)
Case

The Eleganzia Group

By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci

Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details

Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Accommodations Industry; Italy

September 1973 (Revised October 1980)
Case

Sea Pines Racquet Club

By: W. Earl Sasser

The student is required to develop a strategy for a tennis club of a large resort area. The tennis director must decide how many courts he needs to build within the next three years, what surface they should have, and how much he should charge for their use.... View Details

Keywords: Price; Service Operations; Organizations; Performance Capacity; Planning; Strategy; Accommodations Industry; Accommodations Industry

01 Jun 2010
News

Michael Depatie

Depatie Art by Scott Laumann Founded in 1981, Kimpton Hotels & Restaurants is America’s first (and largest) boutique hotel group. With its hosted evening wine hour (where you might play Wii or have your tarot cards read), whimsical style, pet-friendly policy, and... View Details

Keywords: Julia Hanna; Accommodation; Accommodation; Accommodation; Accommodation

Web

FAQs - Institute For Strategy And Competitiveness

speech for my organization—who can I contact about this? Please email Danny Stern, Stern Associates, danny@sternassociates.com with all requests for speaking opportunities. Does the Institute for Strategy & Competitiveness sponsor Visiting Scholars? No. The Institute... View Details

Web

Hidden Workers: Caregivers - Managing the Future of Work

workers are heterogeneous, with a variety of attributes that prevent them from working to their full potential: caregiving responsibilities, health challenges, and partial retirement, among others. By learning about and accommodating the... View Details

September 2002 (Revised January 2003)
Case

Intrawest Corporation

By: Frances X. Frei, Daniel Rethazy and Corey B. Hajim

Describes the dilemma surrounding Intrawest's growth strategy for the future. The organization must decide whether to continue its present development tactic or use its expertise to diversify its resort products in terms of location and type or spin off associated... View Details

Keywords: Diversification; Growth and Development Strategy; Accommodations Industry; Accommodations Industry