Publications

April 1988 (Revised April 1991)
Case

Boeing 767: From Concept to Production (A)

By: David A. Garvin

Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details

Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry

August 2004 (Revised June 2005)
Case

Fate of the Vasa, The

By: Alan D. MacCormack and Richard Mason

In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the ship sailed 1,400 yards in its own harbor, heeled over to the side, and then sank. One third of the 150 crew and... View Details

Keywords: History; Risk and Uncertainty; Technological Innovation; Ship Transportation; Product Design; Technology Adoption; Failure; Business and Government Relations; Product Development; Sweden

August 1998 (Revised July 2002)
Case

Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details

Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry

Profile

Meagan Hill

founders and management teams to help their companies grow. She will be involved in sourcing new deals and enhancing operations in the firm's current portfolio. "BASE is a team that loves rolling up its sleeves and working on the... View Details

Keywords: Financial Services

Web

Demonstration Policy | About

other form of collective action on the HBS campus should register with HBS Operations at least three business days in advance of the desired date. Groups that may necessitate additional security should aim to register as far in advance as... View Details

20 Aug 2008
Op-Ed

The Time is Right for Creative Capitalism

integrated into a broad, often global, web of relationships. A fourth catalyst is transparency. Leaders and organizations of all kinds are increasingly operating in glasshouses. The explosion in transparency wrought by a global media,... View Details

Keywords: by Nancy Koehn

23 Jun 2022
News

All Those Zoom Meetings May Boost Connection and Curb Loneliness

September 2015
Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong

Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details

Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry

Web

Finance Awards & Honors - Faculty & Research

2022 Best Paper Award on Finance in Management Science from the Finance Section of the Institute for Operations Research and the Management Sciences (INFORMS) for "Patent Trolls: Evidence from Targeted Firms” (December 2019) with Umit... View Details

04 Aug 2020
News

Glossier Built a Cult-Brand and a Digital Community, but What’s Next?

June 2021 (Revised October 2021)
Case

Nissan's Response to the COVID-19 Pandemic

By: Ananth Raman, William Schmidt and Ann Winslow

In January 2020, Ashwani Gupta took over as COO at Nissan Motor Corporation, and several weeks later, the COVID-19 pandemic began. Nissan’s Business Continuity Plan (BCP) had been key to the resilience of Nissan’s supply chain. It had enabled Nissan to recover from... View Details

Keywords: Operations; Supply Chain Management; Health Pandemics; Auto Industry; Manufacturing Industry; Japan; India