Publications

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March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Web

Kraft Accelerator

Research Foundation, or MMRF) used the tools to write their own playbook and reach a cure. There are six steps to writing this playbook: 1. Assess your readiness 2. Develop the landscape 3. Interview the key opinion leaders 4. Write the strategic plan 5. Write the... View Details

02 Aug 2022
Blog Post

From HBS to Cutting-Edge Tech

practical advice about operating a startup from the founders themselves. The Harvard Innovation Lab and the Rock Center of Entrepreneurship are two other massive resources one should not miss! Overall, I think the tech ecosystem is highly... View Details

Web

Selected Digital Historical Resources – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

facilities, and a greenhouse. This pamphlet provides a complete introduction to this manufacturing plant. Relay Assembly Test Room Interviews, 1931-1932: Operators 1-5. (Western Electric Company Hawthorne Studies Collection, Box 3B,... View Details

15 Sep 2015
First Look

September 15, 2015

Operations Management Analytics for an Online Retailer: Demand Forecasting and Price Optimization By: Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi Abstract—We present our work with an online retailer, Rue La La, as an... View Details

Keywords: Sean Silverthorne

08 May 2023
Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

case normally. That is likely driven by the algorithms used, which tend to pick up on momentum, Kerr says. Given this research, platform operators could keep an eye out for this trend and look at ways of compensating for it in the... View Details

Keywords: by Scott Van Voorhis

01 Jun 1998
News

Simmons Family Endows Professorship

important in shaping who we are as businesspeople," echoes David E. Simmons (MBA '85), president of Simmons Family, Inc., a firm established by Roy Simmons in 1978 that owns and operates radio stations in the western United States. "The... View Details

Article

Update on E-liability Accounting

By: Robert Kaplan, Karthik Ramanna and Piyush Jha

Since publication of the original E-liability carbon accounting paper (HBR, Nov 2021), we created the E-liability Institute to help companies, governments, and nonprofits implement the method. The Institute’s mission is to test and validate the method, and develop... View Details

Keywords: Decarbonization; Carbon Footprint; Supply Chain; Environmental Sustainability; Environmental Accounting

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March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details

01 Jan 2012
News

Hiroshi Mikitani, MBA 1993

Chairman and CEO, Rakuten, Inc. Download Mikitani profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1965 Born, Kobe, Japan 1972 Family moves to United States for two years 1988 Earns commerce degree, Hitotsubashi University 1988 Joins Industrial Bank... View Details

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

with Britain which made the operation of a British and colonial share register easier. Conversely, some merchant firms from the colonies relocated to London in order to access the markets for capital and information. David Sassoon moved... View Details

Keywords: by Geoffrey Jones

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

operating system. By cross-referencing a large technology-usage dataset with the domain extensions in the contributors’ email addresses, he was able to compare similarly situated companies–all of them medium-sized or large public... View Details

Keywords: by Kristen Senz; Computer

Web

Courses by Faculty Unit - Course Catalog

Operations Management) Suraj Srinivasan Spring 2025 Q4 1.5 Reimagining Capitalism: Business and Big Problems (also listed under General Management and Strategy) Ethan Rouen Fall 2024 Q1Q2 3.0 Risks, Opportunities, And Investments In The... View Details

December 1997
Case

Wriston Manufacturing Corporation

By: Janice H. Hammond

Wriston Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details

Keywords: Decision Choices and Conditions; Cost Management; Business or Company Management; Production; Performance Efficiency; Auto Industry

Profile

Ahmed Alimi

was a unique opportunity to blend the skills I had acquired in finance with operational skills in strategy and management. I loved this work and wanted to do more. However, I know Africa is a uniquely fascinating market, and success... View Details

Keywords: Consulting; Financial Services

December 2010 (Revised March 2013)
Case

Asian Agri and the Future of Palm Oil

By: David E. Bell and Natalie Kindred

For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil... View Details

Keywords: Plant-Based Agribusiness; Social Marketing; Corporate Social Responsibility and Impact; Business Strategy; Supply Chain Management; Natural Environment; Marketing Strategy; Environmental Sustainability; Agriculture and Agribusiness Industry; Indonesia; Malaysia

01 Sep 2021
What Do You Think?

Can We Train for Trust?

the speed of trust.” It could hardly be more true than in a business like Airbnb. Its platform, which brings those with rooms and travelers together, relies on a triangle of trust between the company, its landlords, and traveler-renters, all of whom View Details

Keywords: by James Heskett

November 2015 (Revised February 2016)
Case

Allianz Turkey: Focus on the Customer (A)

By: W. Earl Sasser and Gamze Yucaoglu

At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details

Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey

September 2024
Case

InfraCredit and the Project Inception Facility

By: John Macomber, Namrata Arora and Maagatha Kalavadakken

Around the world, large infrastructure projects are frequently stymied by the high cost and high uncertainty of the project inception phase: the research and engineering and planning prior to financial close and start of construction. Could there be a new kind of... View Details