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Show Results For
- All HBS Web
(9,318)
- People (40)
- News (3,116)
- Research (4,030)
- Events (41)
- Multimedia (134)
- Faculty Publications (2,785)
- 01 Mar 2019
- News
The Burden Legacy
reforms. Burden Hall was made possible by the Burden family, leaders in business and the arts. A big space designed for big moments, it became the focal point of community life at HBS. In the fall of 2017,... View Details
Keywords: Linda Kush
- 31 Jan 2007
- HBS Case
When Good Teams Go Bad
What could better symbolize high-level business performance than an eight-oared crew team rowing in perfect unison, their boat powered by a selfless collaboration of strength, skill, and shared purpose? It's no wonder that advertisers... View Details
Keywords: by Garry Emmons
- September 2011 (Revised December 2012)
- Case
Pepsi-Lipton Brisk
By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
Teixeira, Thales S., and Alison Caverly. "Pepsi-Lipton Brisk." Harvard Business School Case 512-011, September 2011. (Revised December 2012.)
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
a traditional business—the gym—into an $8 billion digital offering that pulled in more than $700 million in revenue during the last fiscal year. Foley credits the magic of today’s technology, including software, data, and View Details
Keywords: by Dina Gerdeman
- January 2004 (Revised June 2004)
- Case
Friendly Fire
By: Scott A. Snook, Leslie J. Freeman, L. Jeffrey Norwalk and Bridget Gurtler
On April 14, 1994, two U.S. Air Force F-15 fighters accidentally shot down two U.S. Army Black Hawk helicopters over Northern Iraq, killing all 26 peacekeepers onboard. Describes the initial investigation and response to this accident and raises questions about the... View Details
Snook, Scott A., Leslie J. Freeman, L. Jeffrey Norwalk, and Bridget Gurtler. "Friendly Fire." Harvard Business School Case 404-083, January 2004. (Revised June 2004.)
- 04 Apr 2016
- HBS Seminar
Shelley Correll, Stanford University
Corporate Social Responsibility Reporting in China: Symbol or Substance?
This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory with research on corporate political strategy to develop a political dependence model that explains (a) how... View Details
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
The following excerpt is taken from the "Lessons of Restructuring" section of Gilson's introduction to Creating Value through Corporate Restructuring. Although the case studies in this book span a wide range of companies, industries, View Details
Keywords: by Stuart C. Gilson
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
On Facebook and a myriad of other social media platforms, you can find out who your friends are dating, see pictures of their last vacation, and even know what they had for lunch yesterday. It is now... View Details
Keywords: by Michael Blanding
Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time
One of the leading business thinkers in the world offers a bold, new theory of advanced leadership for tackling the world's complex, messy, and recalcitrant social and environmental problems.
Over a decade ago, renowned innovation... View Details
Over a decade ago, renowned innovation... View Details
Controlling Versus Enabling
Many firms can choose between an employment mode, in which the firm controls service provision by employing professionals, sales representatives or other types of agents, and an agency (or platform) mode, in which these agents take control... View Details
- 28 Sep 2011
- Research & Ideas
The Profit Power of Corporate Culture
real wages have not been increasing, although compensation often falls rather low on the list of things that employees seek out of the employment "deal." Q: What is the culture cycle? A: The culture cycle begins with the establishment View Details
Keywords: by Sean Silverthorne
- 20 Oct 2015
- Blog Post
What to Expect Your First Year at HBS
number of emotional intelligence exercises through FIELD 1. In addition, our discussion group provided each other with feedback on things like communication and leadership style. The results of those both... View Details
- 13 Mar 2023
- Research & Ideas
The Power of Personal Connections: How Shared Experiences Boost Performance
through team-building efforts may have broad implications outside hospital systems to community health centers and beyond, the authors write. Much like the camaraderie formed in the armed forces during basic... View Details
- September 2008 (Revised August 2009)
- Case
VMware, Inc., 2008
By: David B. Yoffie, Andrei Hagiu and Michael Slind
Paul Maritz took the helm of VMware in July 2008, just as the company confronted a radically new competitive environment. Since its founding in 1998, VMware had been the leading provider of virtualization software. Now it faced the kind of threat that every software... View Details
Keywords: History; Digital Platforms; Competition; Decision Choices and Conditions; Applications and Software; Business Strategy
Yoffie, David B., Andrei Hagiu, and Michael Slind. "VMware, Inc., 2008." Harvard Business School Case 709-435, September 2008. (Revised August 2009.)
- 01 Mar 2021
- Research & Ideas
How Systemic Racism Can Threaten National Security
Systemic racism and discrimination in small communities can undermine a country’s ability to defend itself during conflicts, creating a national security risk, new research says. Marco Tabellini, an... View Details
Keywords: by Rachel Layne
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
identity and reputation from unjust attacks. And the firm as a whole needs a similar defensive capacity for its dealings with hostile competitive firms, community groups, or... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
consumers aren’t buying it, the reason why the artists care about the vinyl is because it’s an extension of their craft and a medium that communicates the care that went into creating their art in the first... View Details
- Web
Business Finance Course Online | HBS Online
principles to better communicate with key stakeholders, drive business performance, and grow your career. 6 weeks 6-7 hours per week 6 modules Self-Paced with regular deadlines This course earns you a... View Details
- Profile
Yaoxin Ding
commercialize a clean tech product,” he chose HBS for its general management strengths – and its emphasis on communicating with others. “The case method was very attractive to me,” says Yaoxin. “I want to... View Details