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Show Results For
- All HBS Web
(4,067)
- People (5)
- News (810)
- Research (2,689)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,850)
- 21 Jul 2015
- First Look
First Look: July 21, 2015
Case 515-033 Sustainability at IKEA Group By 2014, IKEA Group was the largest home furnishing company, with EUR28.5 billion of sales and a plan to reach EUR50 billion by 2020, mainly from emerging markets. At the same time, IKEA Group had... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
marketers to offer consumers much more choice including the ability to tailor solutions to individual needs at only slightly greater cost. American Express and Harrah's Entertainment, both heavy investors in IT, now tailor their marketing communications to the buying... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
effectively use the resources at his disposal within IMG, such as the sales division, which keeps in close contact with the corporate world; IMG's promotion and event marketing, which may feature Sharapova; and other divisions, like the... View Details
- 04 Jun 2024
- Blog Post
Finding Alignment to Make Impact: Layla Ramirez (MBA 2017)
Ramirez learned how to operate a nonprofit organization like a profitable business. From operations and technology to sales and marketing, she dug in deeply to bring the best of for-profit business models into an impact-driven setting. In... View Details
Keywords: All Industries
- Web
Online Entrepreneurial Marketing Course | HBS Online
key elements and learn how to formulate a customer value proposition, determine product-market fit, and distinguish between marketing- and sales-led organizations. Highlights Nicole Clay, Co-Founder and CMO, Hue Sales v. Marketing... View Details
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
countries for the period 2001–2010. We uncover the following stylized facts: In emerging Asia, real depreciations are associated with faster growth of firm-level total factor productivity (TFP), sales and cash-flow, higher probabilities... View Details
Keywords: Sean Silverthorne
- 24 Dec 2013
- First Look
First Look: December 24
a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly high... View Details
Keywords: Carmen Nobel
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
means to live in an era of globalization in a way that is far from abstract or academic." Needless to say, there are also many moments of revelation in the classroom. In a case discussion on Mary Kay cosmetics and the company's strategic use of pink Cadillacs as a... View Details
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
and I do product marketing for Hot Wheels at Mattel) and we have outsourced a lot of the business to partners that are incentivized to act on our behalf and have expertise that we need. This has allowed us to build a business that has done 3x in View Details
- 22 May 2007
- First Look
First Look: May 22, 2007
customer service. In 2006, the firm was limited by manufacturing capacity, but this constraint would be lifted when a new plant expansion came on-line in early 2007. Tiitinen was positioning the firm to increase sales in countries such as... View Details
Keywords: Martha Lagace
- 01 Mar 2011
- News
Local Hero
million sale to Florida investors and impending departure from San Francisco. “That’s my ‘Dewey Defeats Truman’ headline,” declares Baer, for whom keeping the Giants in San Francisco is one of the remarkable business accomplishments he... View Details
- Profile
Marla Malcolm Beck
for being,” she said. “If you run out of money, you don’t get the chance to do that.” The sale to Macy’s validates the fact that Beck shifted the industry and it offers Beck an opportunity to ramp up her company’s... View Details
- Profile
Arthur Rock
wisdom of his Silicon Valley experiences. “There are three key stages in a company’s life,” he said. “There’s the first stage where the entrepreneur does things himself. He goes into the lab and develops things. He makes sales calls. He... View Details
- 04 May 2017
- News
Going the Distance
temperature. These are among the moments and lessons he has brought, post-adventure, to speaking engagements in boardrooms, classrooms, startups, sales meetings, and nonprofits across the world. “I love helping people realize they can do... View Details
Keywords: Jill Radsken
- Web
Faculty & Advisors | MBA
Making Markets, which focuses on marketplace design; Launching Technology Ventures; Scaling Technology Ventures; Entrepreneurial Sales & Marketing; Product Management 101, in which students specified and supervised development of a... View Details
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single... View Details
Keywords: Martha Lagace
- 01 Dec 1996
- News
An Entrepreneurial Journey
former partner and current HBS assistant professor Myra Maloney Hart (MBA '81, DBA '95) - Stemberg created a company whose sales of $3.1 billion in 1995 are expected to surpass $10 billion when a merger with Office Depot becomes official... View Details
- 08 Nov 2011
- First Look
First Look: Nov. 8
supplement:http://cb.hbsp.harvard.edu/cb/product/311135-PDF-ENG Penn Warranty Corporation Richard S. Ruback and Royce YudkoffHarvard Business School Case 212-007 Penn Warranty Corporation sold warranty contracts to the used-car market. During the recession in 2008/2009... View Details
Keywords: Sean Silverthorne
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
positions such as commission-based sales in efficient and liquid markets—do not need wide spans of support. In fact, such organizations generally operate more efficiently with narrow spans, since each job is independent and individual... View Details
Keywords: by Robert Simons
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News