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  • January 2008
  • Case

Procter & Gamble Brazil (A): 2 1/2 Turnarounds

By: Rosabeth Moss Kanter and Matthew Bird
Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of... View Details
Keywords: Innovation and Management; Growth and Development Strategy; Brands and Branding; Demand and Consumers; Product Development; Organizational Change and Adaptation; Expansion; Consumer Products Industry; Caracas
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  • May 2005 (Revised September 2005)
  • Case

Gallardo's Goes to Mexico

By: Clayton M. Christensen
The theories of market segmentation and brand building in Chapter 3, What Products Will Customers Want to Buy? in The Innovator's Solution by Clayton Christensen and Michael Raynor suggest that when companies segment markets and build brands in ways that match how the... View Details
Keywords: Innovation Strategy; Marketing Strategy; Global Strategy; Brands and Branding; Segmentation; Food and Beverage Industry; United States; Mexico
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  • December 1999 (Revised March 2000)
  • Case

Workplace Safety at Alcoa (B)

At the May 1996 annual shareholders meeting, Alcoa CEO Paul O'Neill reported that Alcoa was making great progress toward becoming a world-class leader, both in terms of workplace safety and profitability. This validated of O'Neill's decade-long emphasis on safety as... View Details
Keywords: Safety; Working Conditions; Quality; Cost; Profit; Management Systems
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  • 09 Nov 2020
  • News

Best Business Books 2020: Technology & innovation

  • 12 Oct 2022
  • Video

Dan Mall: Defining Good Design

  • 29 Jul 2021
  • Blog Post

Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)

policy, and business to create policy and target public health interventions for our country’s most at-risk populations. To learn more about the New York City Department of Health and Mental Hygiene, as well as our team’s specific... View Details
  • Web

Online Management Course | HBS Online

shape organizational processes to your advantage Influence the context and environment in which decisions get made Implement strategies, plans, and projects on time, on budget, and at the highest quality Spearhead learning initiatives... View Details
  • Web

Fast Facts - Global

academic year 2022–23 MBA Program 39% Class of 2025 international students (66 countries). GLOBAL COLLOQUIUM ON PARTICIPANT-CENTERED LEARNING (GLOCOLL) 2,961 Participating faculty from over 400 universities since 2000 EXECUTIVE EDUCATION... View Details
  • 04 Aug 2003
  • Research & Ideas

Shackleton: An Entrepreneur of Survival

are much, much greater than they expected them to be. Crew of the Endurance, when spirits were still high. Photo by Frank Hurley, voyage photographer. Copyright Royal Geographical Society, London. The third reason is that the Shackleton story is compelling. Case method... View Details
Keywords: by Martha Lagace
  • 25 Mar 2021
  • Blog Post

Meet the Student Academic Services Support Team at HBS!

other physical impairments or health conditions, as well as learning differences, attention deficit, and other processing disabilities. Accommodations may include extended exam time, a distraction-free exam environment, designated... View Details
  • Profile

Tara Basu Trivedi

Why did you choose this path at this point in time? To get out of my comfort zone – to explore startup ideas, to meet people who don’t think like me, to learn about what goes into making a team and a product successful. I knew I’d never... View Details
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

Pay by August 7 $1,850 Certificate Leading Change and Organizational Renewal Professors Michael Tushman and Charles O’Reilly Lead your organization through successful transformation by learning how to execute for today and innovate for... View Details
  • 24 Feb 2021
  • Lessons from the Classroom

What History's Biggest Wars Teach Us About Leading in Peace

Outside the classroom, Harvard Business School Professor Deepak Malhotra’s abiding interest is war and peace–how wars begin and end, how they could have been avoided, and what lessons can be learned from them. Along with studying wars,... View Details
Keywords: by Lane Lambert
  • Web

Alumnae Circles - Alumni

Alumnae Circles to a new region requires strong, motivated volunteer leaders and enough alumnae interested in joining. If you are interested in learning more, please email circles@hbs.edu . Tip: Keep your Alumni Profile updated with your... View Details
  • Web

Frequently Asked Questions - Crossover Into Business

customized for every participant, and you largely set your own pace, but on average we would expect you to analyze a case study with your mentors every two to three weeks. We also expect you to work towards your learning objectives in... View Details
  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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  • 17 Mar 2021
  • Blog Post

The Art of Perseverance and Resilience: Reapplying to HBS

invited to interview, but was not admitted. I tried again the following year with the same outcome, but this time without an interview. Both of these rejections were tough. However, I learned a lot about perseverance, and I hope what I... View Details
  • Fast Answer

Suggested Resources: Israel - Hamas War

The resources below have been selected by Baker librarians to help members of our community learn more about the conflict.  The list attempts to incorporate a wide range of perspectives to enable the reader to form their own... View Details
  • 07 Aug 2023

HBS Information Session in New York City

Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions... View Details
  • Web

Symposium - Race, Gender & Equity

more effectively engage the project of advancing structural equality in the workplace and beyond. 2018 Symposium 08–09 MAR 2018 Race, Work & Leadership: Learning about & from Black Experience In keeping with the School’s AASU50... View Details