Publications

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June 2002 (Revised January 2010)
Case

Delphi Corporation (A)

By: Jay W. Lorsch, Rakesh Khurana and Sonya Sanchez

The Delphi Corp.'s board of directors faces a transition as lead director Thomas Wyman approaches mandatory retirement. Chairman and CEO J.T. Battenberg reflects on Delphi's history and its successful reinvention by Wyman and Battenberg when it separated from its... View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Leadership; Management Succession; Management Teams; Relationships; Corporate Strategy

April 2005 (Revised November 2008)
Case

Banco Real: Banking on Sustainability

By: Rosabeth M. Kanter and Ricardo Reisen de Pinho

ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details

Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Competitive Strategy; Competitive Advantage

March 2024 (Revised June 2025)
Teaching Note

CoPilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle and Maria P. Roche

This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details

Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry

01 Jan 2007
News

Jaime Augusto Zobel de Ayala, MBA 1987

entrepreneurial style of management has benefited both Ayala and an island nation that faces significant social and economic challenges. At least once a year, Jaime Zobel, his brother Fernando (who shares leadership of the Ayala Corporation as View Details

November 2010
Article

Stress-Test Your Strategy: The 7 Questions to Ask

By: Robert Simons

An economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? I identify seven questions all executives should ask in order to... View Details

Keywords: Business Strategy; Creativity; Success; Customers; Employees; Business and Shareholder Relations; Performance; Risk and Uncertainty; Decision Choices and Conditions

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25 Jun 2012
Research & Ideas

Collaborating Across Cultures

man to emperor Xuanzong and his consort. “To the extent that creativity is about the recombination of existing ideas, then combining ideas that haven't been connected before creates the potential to produce something new and useful" The plan didn't make View Details

Keywords: by Michael Blanding

Web

Social Enterprise - Faculty & Research

measure success and inspire replication beyond its own communities. Keywords: Strategy ; Leadership ; Corporate Social Responsibility and Impact ; Education ; Nutrition ; Social Enterprise ; Business and... View Details

11 Dec 2023
Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

exposed me to so many fascinating, smart, kind, humble, incredible people with so many different diverse backgrounds.” It was also at HBS that Leahy learned she could utilize her skillset in strategy... View Details

07 Jul 2021
Book

Good News for Disgraced Companies: You Can Regain Trust

When Facebook failed to protect the privacy of 87 million people whose data was harvested without their consent in 2015, the company not only circumvented data privacy regulations, it breached the public’s trust. And by failing to... View Details

Keywords: by Lane Lambert

February 2011 (Revised December 2012)
Case

The Ford Fiesta

By: John Deighton and Leora Kornfeld

Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details

Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry

March 1993 (Revised April 1995)
Case

Signalling Costs

NutraSweet's worldwide patent-protected monopoly on aspartame, the low-calorie high-intensity sweetener, ended with the 1987 entry of the Holland Sweetener Co. (HSC) into the European market. Following the arrival of a challenger, NutraSweet acted to reduce sharply the... View Details

Keywords: Patents; Competition; Price; Market Entry and Exit; Food and Beverage Industry; United States; Europe

2007
Book

From Higher Aims to Hired Hands: The Social Transformation of American Business Schools and the Unfulfilled Promise of Management as a Profession

By: Rakesh Khurana

Is management a profession? Should it be? Can it be? This major work of social and intellectual history reveals how such questions have driven business education and shaped American management and society for more than a century. The book is also a call for reform.... View Details

Keywords: Social History; Business Education; Moral Sensibility; Profit; Leadership; Managerial Roles; United States

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11 Sep 2023
Blog Post

Reflections on My First Semester Teaching at HBS

to the visitors - it's intimidating to visit HBS; it definitely took me a month in the classroom to settle into my more authentic self.) 2. Taking risks - In our entrepreneurship teaching group, we talk about how the case method requires... View Details

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

pursue? To adapt to a new customer-centric directional reality, we propose an alternative to Ansoff's (1965) growth strategy matrix (see table below). The proposed 2 x 2 matrix is categorized by whether the firm is competing with existing... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

10 Feb 2021
Research & Ideas

Has #MeToo Changed How Hollywood Hires?

Business School and Zhang is Assistant Professor of Strategy and Innovation at Boston University’s Questrom School of Business. Although the study results show the #MeToo movement has prompted meaningful change in Hollywood, the authors... View Details

Keywords: by Rachel Layne; Media & Broadcasting

June 2012 (Revised November 2012)
Case

The Rise of Circuit City Stores, Inc.

By: John R. Wells and Galen Danskin

In fiscal 2000, Circuit City was at the top of its game. The world's leading consumer electronics retailer had delivered record sales and profits for the first year of the new millennium. It was a fitting moment for Richard Sharpe, the CEO of the last 14 years, to step... View Details

Keywords: Change Management; Strategic Planning; Competition; Retail Industry; Consumer Products Industry; Electronics Industry; North America