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  • 17 Apr 2012
  • First Look

First Look: April 17

http://www.people.hbs.edu/mnorton/aknin%20dunn%20norton.pdf Correlation in the Multiplayer Electronic Mail Game Authors:Peter A. Coles and Ran Shorrer Publication:B.E. Journal of Theoretical Economics (forthcoming) Abstract In variants of the Electronic Mail Game... View Details
Keywords: Carmen Nobel
  • 23 May 2000
  • Research & Ideas

The Emerging Art of Negotiation

E-mail? The empirical study of how communications media affects individuals' definitions of the negotiation, especially in an era of expanding communications possibilities, is also drawing the interest of... View Details
Keywords: by Martha Lagace
  • 04 Oct 2011
  • First Look

First Look: October 4

this time. Read the paper: http://hbr.org/2011/10/the-cure-for-horrible-bosses/ar/1 Golfing Alone? Corporations, Elites and Nonprofit Growth in 100 American Communities Authors:Christopher Marquis, Gerald F. Davis, and Mary Ann Glynn... View Details
Keywords: Sean Silverthorne
  • November 1999 (Revised June 2006)
  • Case

DLJdirect: "Putting Our Reputation Online"

By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details
Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry
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  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Journal of Political Economy Internalizing Global Value Chains: A Firm-Level Analysis By: Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi Abstract—In recent decades, advances in information and communication... View Details
Keywords: Sean Silverthorne
  • 28 Jul 2014
  • Research & Ideas

Eyes Shut: The Consequences of Not Noticing

arrestor? Without Blitz, would Walmart have engaged in an effective communication campaign on the safe use of gas cans? My assessment is that Blitz would have been replaced by an alternative manufacturer, that Walmart would not have... View Details
Keywords: by Max H. Bazerman; Retail
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

MaterialsChina: To Float or Not To Float? (F)- Alcatel and Strong Chinese Competition Harvard Business School Case 706-036 The Chinese operations of Alcatel, a global communications solution provider based in France, were faced with... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

that determines whether two functions or firms can align their planning is how much each party knows about the other's beliefs about demand. Thus, in this paper's setting, improved communication can induce alignment even if no economic... View Details
Keywords: Martha Lagace
  • 27 Dec 2010
  • Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

Bill George, Professor of Management Practice Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry. During the year social networking morphed from a personal View Details
Keywords: by Staff
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

latent or explicit. It involves branding these products and services, communicating their benefits to intermediaries and end consumers, and distributing them. All of these activities involve value creation. In return, producers extract... View Details
Keywords: by John Quelch; Advertising
  • January 2000 (Revised June 2000)
  • Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry
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  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

arguments used to justify a practice over time. We use rhetoric surrounding the institutionalization of total quality management (TQM) practices within the American business community as a case study to illustrate how conceptualizing... View Details
Keywords: Martha Lagace
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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  • 07 Apr 2015
  • First Look

First Look: April 7

Digital Platform: A Playbook for Strategists By: Edelman, Benjamin G. Abstract—The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce.... View Details
Keywords: Sean Silverthorne
  • 05 Apr 2011
  • First Look

First Look: April 5

Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align financial and project resources to the strategy and to motivate its more than 20,000 employees... View Details
Keywords: Sean Silverthorne
  • 06 Sep 2006
  • Lessons from the Classroom

Mixing Students and Scientists in the Classroom

the teams have to do the technical research and explain it to the MBAs, who then have to think about the prospects for commercialization. They have to communicate back and forth extensively. Q: What were some of the projects? A: As an... View Details
Keywords: by Deborah Blagg; Education
  • 12 Feb 2007
  • Lessons from the Classroom

‘UpTick’ Brings Wall Street Pressure to Students

situations in classroom discussion. It's not a bad way to learn, but Coval and colleague Erik Stafford felt the need for a classroom tool that would more effectively communicate the dynamic nature of their subject. The theory predicts the... View Details
Keywords: by Julia Hanna; Financial Services; Education
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

"It's not just that we wanted to break the ice with a piece of software that people would view as a game rather than a communications application," one Sony executive explained. "It's also that we wanted to establish the... View Details
Keywords: by Youngme Moon
  • 19 Nov 2001
  • Research & Ideas

Wrapping Your Alliances In a World Wide Web

alliance partners and to enable communities of manufacturers to work in harmony. Point-to-point Links The most obvious intercompany use of the Internet is probably construction of a point-to-point link between two alliance partners. These... View Details
Keywords: by Andrew McAfee
  • 16 Jan 2019
  • Research & Ideas

What Football Firings Teach Managers About Staying Relevant

to adapt based on industry changes, as well as on team strengths and weaknesses; they get the most by leveraging competitive resources, while communicating and collaborating effectively with key organizational stakeholders; they outsource... View Details
Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

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