Publications

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

October 1987
Case

Philips Group--1987, The

By: Francis Aguilar and Michael Y. Yoshino

Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details

Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Competitive Strategy; Markets; Change Management; Netherlands

04 Nov 2014
First Look

First Look: November 4

leadership), when Walt Disney Animation Studios had become more structured and hierarchical, and it wasn't always easy to work across departments to innovate. Yet the work, which involved both high-tech computer animation and creative... View Details

Keywords: Sean Silverthorne

20 Sep 2011
First Look

First Look: September 20

resource-based view of the firm, we examine how teams can develop a knowledge-integration capability to dynamically integrate members' resources into higher performance. We distinguish among three sets of resources: relational, experiential, and View Details

Keywords: Sean Silverthorne

15 Jan 2008
First Look

First Look: January 15, 2008

end of the 1990s. This chapter revisits the linkages between the two areas, focusing on the more recent learnings about microeconomic competitiveness and their implications for multinational companies. It lays out different dimensions of locational competitiveness and... View Details

Keywords: Martha Lagace

October 1991 (Revised August 1993)
Case

Acid Rain: Burlington Northern, Inc. (A)

By: Forest L. Reinhardt

Burlington Northern (BN) hauls low-sulfur coal from the northern Great Plains to electric utilities in the Midwest. Acid rain legislation may affect the geographic scope of BN's markets. Railroad managers need to assess the economic effects of acid rain controls and... View Details

Keywords: Rail Transportation; Environmental Sustainability; Development Economics; Government Legislation; Natural Environment; Policy; Metals and Minerals; Industry Growth; Industry Structures; Rail Industry; United States

01 Jun 1996
News

Keepers of the Flame

the XXVIth Olympiad, opening next month in Atlanta. On an overcast morning in Atlanta, as the airport rapid transit train glides past auto-body shops and rain-swept intersections toward downtown, a passenger can glimpse in the distance a gleaming white View Details

Keywords: Garry Emmons

01 Jun 2010
News

$how Me the Money

now GFI, Baker has become a leading expert on the world’s shadow financial structure and illicit money supply. He also understands corruption’s human toll. Burned into his memory is the Nigerian lady who helped care for his children,... View Details

Keywords: Garry Emmons; Administration of Economic Programs; Government; Executive, Legislative, and Other General Government Support; Government; Legal Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

August 2012
Case

Growing Pains at Stroz Friedberg (Abridged)

By: David A. Garvin and Michael Norris

In late spring 2009, Stroz Friedberg co-presidents Edward Stroz and Eric Friedberg had to set growth targets for 2010. The leading global consulting firm they had built specialized in managing digital risk and uncovering digital evidence and had grown very rapidly.... View Details

Keywords: Business Growth and Maturation; Change Management; Transition; Growth and Development Strategy; Growth Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Consulting Industry

April 2012
Case

People Express Airlines

By: Thomas R. Eisenmann and Lauren Barley

Recounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive strategy and its distinctive approach to human resource management, which emphasized job rotation and minimal... View Details

Keywords: Strategy; Air Transportation; Business Exit or Shutdown; Business Growth and Maturation; Organizational Structure; Entrepreneurship; Failure; Human Resources; Business Startups; Air Transportation Industry

10 Sep 2013
First Look

First Look: September 10

particular, supportive incumbent industrial structures for input and output markets are strongly linked to higher establishment entry rates. We also find substantial evidence for the Chinitz effect where small local incumbent suppliers... View Details

Keywords: Sean Silverthorne

Web

Diversity on Teams: Our Own Harvest - Race, Gender & Equity

ensure these choices are facilitators for exchange vs mandates for assimilation? Culture fit “Just because you’re getting more people there doesn’t mean you’re actually dismantling the structures that are leading to these inequalities.”... View Details

01 Mar 2018
News

Democratizing Data to Favor Farmers

struggled to determine if they were getting good deals,” Baron says. “They had to take their dealer’s word for it.” Years later, after spells at Google and HBS, Baron is now using modern tools—from cloud computing to machine-learning—to force transparency on an... View Details

Keywords: Sasha Issenberg

December 2017 (Revised January 2018)
Teaching Note

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty, Lauren G. Pickle and Greg Saldutte

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands such as Vegemite, the iconic Australian... View Details