Publications

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

channels. Vobejda said that when a retailer launches an Internet channel, "it is seen as a competitor by the store merchants." She said that making store staffers understand that the Internet can send traffic to their stores is a hard sell, but it's a View Details

Keywords: by Julie Jette; Consumer Products; Consumer Products

February 2010 (Revised June 2011)
Case

SEWA Trade Facilitation Center: Changing the Spool

By: Mukti Khaire and Kathleen L. McGinn

The case is about the decision to convert a not-for-profit organization into a for-profit company. SEWA Trade Facilitation Center (STFC), which is part of a larger non-profit organization—the Self-Employed Women's Association (SEWA)—works to improve the livelihoods of... View Details

Keywords: Cooperative Ownership; For-Profit Firms; Gender; Business Model; Organizational Change and Adaptation; Nonprofit Organizations; Arts; Entrepreneurship; Economic Growth; Growth and Development Strategy; Consumer Products Industry; India

01 May 2007
First Look

First Look: May 1, 2007

integrated innovation? Our model has firms with limited visibility that either control all aspects of product innovation (integrated innovation) or open their designs to components developed by other players... View Details

Keywords: Sean Silverthorne

16 Oct 2007
First Look

First Look: October 16, 2007

distribution of sales and profits across products. By enabling an analysis of the book acquisition, development, and marketing process from the perspective of the publisher, author, and agent, serves as a vehicle for contrasting different approaches to the new View Details

Keywords: Sean Silverthorne

September 2009 (Revised April 2020)
Case

VIZIO, Inc.

By: Krishna G. Palepu and Elizabeth A. Kind

William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced... View Details

Keywords: Financial Crisis; Financing and Loans; Price; Growth and Development Strategy; Competitive Strategy; Consumer Products Industry; Consumer Products Industry

20 Feb 2007
First Look

First Look: February 20, 2007

development strategy in 2006. Highlights the strengths and limitations of developing products for public sector organizations in markets created by legislation, as well as the... View Details

Keywords: Martha Lagace

30 Sep 2022
Blog Post

Latina Women in Leadership: Jacqueline Burgos (MBA 2014)

of Sales and fell in love with the sales and marketing side of the tech and media business. It’s always changing and the problems – from product monetization, streaming, to automation – have reinvigorated the problem solver in me. I now... View Details

Web

The Field Method | MBA

thinking, doing, and reflecting. FIELD Global Capstone FIELD Global Capstone is a spring semester Required Curriculum course that uses experiential education and project-based learning to enhance the classroom experience. First-year student teams are paired with a... View Details

12 Sep 2018
News

Game-Changing Analytics

the NBA’s Philadelphia ’76ers benefit from the analytic approach and technology platform Gelman helped develop to build the Kraft organization’s enviable connection with New England Patriots’ fans. “We help organizations View Details

November 2002 (Revised November 2005)
Case

MontGras: Export Strategy for a Chilean Winery

By: David J. Arnold, Howard H. Stevenson and Alexandra de Royere

MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because... View Details

Keywords: Decision Choices and Conditions; Cost Management; Global Strategy; Growth and Development Strategy; Marketing Strategy; Product Positioning; Business and Stakeholder Relations; Business Strategy; Valuation

September 1994 (Revised March 1995)
Case

RailTex, Inc. (A)

By: Norman A. Berg and James Weber

By 1992, RailTex, Inc., had acquired and was operating 23 geographically separate short-line railroads (feeder lines for larger railroads) in Mexico, Canada, and primarily in the United States. Founded in 1977 with $500,000 of capital as a railcar leasing company, the... View Details

Keywords: Acquisition; Business Divisions; Cost Management; Growth and Development; Growth and Development Strategy; Management Systems; Product Marketing; Logistics; Risk and Uncertainty; Valuation