Potential - Publications - Faculty & Research

09 Feb 2010
First Look

First Look: Feb. 9

reflect the predominant opportunities pursued by social entrepreneurs focused on public education in the United States over the last decade. The book offers an overarching framework for creating and evaluating social ventures as well as summaries of the View Details

Keywords: Martha Lagace

01 Aug 2005
Research & Ideas

How to Choose the Best Deal

availability of subcontractors for different phases of construction. It might seem pointless for Jim to double his expenses and meetings when he needs only one parcel of real estate, not two. Shouldn't he arbitrarily pick one potential... View Details

Keywords: by Michael Wheeler

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

maybe they don’t. Why don’t we collaborate on an experiment testing their impact?” That was music to Donaker’s ears. Yelp had run experiments to optimize advertisements and had consultants try to figure out the impact of ads. But in the end, these analyses didn’t... View Details

Keywords: by Dina Gerdeman; Food & Beverage

25 Oct 2004
Research & Ideas

Planning for Surprises

do to make prevention of a potential disaster a priority in the face of competing priorities, and to mobilize a response in the face of concerted opposition for special interests. Far too often, we only address problems after the... View Details

Keywords: by Martha Lagace

01 Jun 2007
News

Steve Schwarzman

think the economy is going to get weaker, we tend to buy companies that do better than others. In a weak economy, when we see potential for a big rebound, we tend to buy cyclicals because those companies tend to do the best in the early... View Details

Keywords: Roger Thompson; Finance

Frank W. Woolworth

Woolworth spotted a potential enterprise in stores that sold only low, one-price goods. Despite the failure of his first store, his later ventures proved immensely profitable, allowing him to combine his business with his brother and... View Details

Keywords: Retail

09 Apr 2014
Research & Ideas

A Playbook for Small-Business Job Creation

high-growth companies, those with the greatest potential to create jobs. One challenge: geographic gaps across the United States. "Despite the fact that America has a very robust market for risk capital, about 70 percent of the... View Details

Keywords: by Carmen Nobel; Banking; Financial Services

17 Nov 2003
Research & Ideas

Lessons from a Nasty Trade Dispute

rulings were treated with a great deal of respect by national governments. In the past several years, however, we have seen a number of high-profile cases in which rulings have been essentially ignored, despite retaliatory sanctions. As a result, there is mounting... View Details

Keywords: by Cynthia Churchwell

Web

Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School

students who might potentially become future managers at the corporation. J. Carlisle MacDonald, the head of U.S. Steel public relations, wrote, “It is, of course, desirable to use every possible medium to tell our story to the public.”... View Details

Web

SPACE: Space, Public and Commercial Economics - Course Catalog

foresee an expansive array of off-planet activities—such as research and development (R&D), manufacturing, tourism, mining, and energy production—that go beyond data in their use of the unique environment. These applications tend to be more speculative but, if they can... View Details

26 Feb 2021
News

Latinx on Boards; High-Tech Reforestation

ask the panel all of their questions.” The presentation then focused on how to build a board resume and establish a network of mentors in the desired industry. Hart says the webinars were a chance to educate potential future board... View Details

Keywords: Margie Kelley

01 Dec 2018
News

Alumni and Faculty Books for December 2018

Alumni Books Love Coming Home: Transform Your Environment. Transform Your Life by Jennifer Adams (OPM 51) Beyond Words Publishing Rather than sacrificing to save enough for an eventual dream home, Adams recommends looking for the View Details

05 Jun 2019
Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

which determines “horizontal market power,” and consumer inertia, which generates “dynamic market power,” creates a clearer picture of market power dynamics within a given market. This can inform companies in their use of price to attract customers, as well as assist... View Details

Keywords: by Kristen Senz; Energy

01 Aug 2008
Research & Ideas

Does Market Capitalism Have a Future?

We showed it to important business leaders—some HBS alumni, some not—from around the world and asked them for their views on potential problem areas and what role HBS might play in addressing them. The fact is that in many parts of the... View Details

Keywords: by Garry Emmons

06 Dec 2004
What Do You Think?

Why Do Managers Fail to Act on Their Predictions?

Summing Up Respondents to the December column produced such a lengthy list of reasons why managers fail to act on their predictions that it is a wonder that organizations are ever able to respond with the foresight needed to avert View Details

Keywords: by James Heskett

04 Oct 2004
What Do You Think?

Does Speed Trump Intellectual Property?

represents a capability which is difficult to replicate." Several did suggest potential problems, however, in using speed to preempt the fruits of intellectual property. John Rudd comments, "The practice mentioned by Fox... View Details

Keywords: by James Heskett

04 Sep 2019
News

Case Study: Up in the Air

wide and thin versus focused and deep. Also, few enterprises want to be on the bleeding edge. Even in high tech, Microsoft was a second mover. —Kerry Bensman (ISMP 90, 1990) I agree with establishing the cloud of developers first. However, I think the demand side will... View Details

Keywords: Jen McFarland Flint; Management, Scientific, and Technical Consulting Services; Professional Services

01 Sep 2017
News

Case Study: Confidence Builder

enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear. How can Confi break into the market with this new product—and... View Details

Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services

Web

4.2 Student/Faculty Ventures | MBA

and should play a valuable role with students by offering them advice and counsel on academic and career issues, including new ventures. Conflicts of Interest: Financial or business relationships between students and faculty members have the View Details

27 Mar 2017
Blog Post

How to Partner With a Club: Host a Club Trek

Hosting an HBS Club Trek provides organizations with the opportunity to bring students on site to their offices and present career opportunities, company culture, and a day-in-life at the organization. This is a great way for organizations to engage with students and... View Details

Keywords: Technology

Publications