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Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
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  • Research Summary

Research and Publications

By: Mihir A. Desai
Please refer to Professor Desai's Web Page for a complete listing of Professor Desai's View Details
  • Research Summary

Research Summary

By: Leslie A. Perlow

There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research explores the implications for the ways we work and live, and what we can do to... View Details

  • Teaching Interest

Senior Executive Leadership Program - India (SELPI)

By: Stefan H. Thomke
Over the past two decades, India has emerged as one of the fastest-growing economies in the world. To seize growth opportunities in this promising economy and sustain success under shifting global business conditions, companies need executives who are exceptional... View Details
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Senior Teams and Paradox

By: Michael L. Tushman

This research area explores processes senior teams employ in order to attend to and deal with... View Details

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Senior Teams, Strategic Innovation, and Change

By: Michael L. Tushman
This research stream explores the relations... View Details
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Social Determinants of Health

By: Susanna Gallani
Healthcare provider organizations are becoming progressively more involved in ways to improve health equity and address social determinants of health (SDOH). In this line of work, Prof. Gallani studies organizational factors interacting with the implementation of SODH... View Details
Keywords: Healthcare Organizations; Performance Management; Accountability; Health Industry
  • Research Summary

Social Entrepreneurship

By: James L. Heskett
This project is centered around an analysis of data and experiences of 31 executive directors of not-for-profit organizations who completed the Denali Initiative on social entrepreneurship, of which I was volunteer faculty chairperson, between 1999 and 2002. The... View Details
  • Teaching Interest

Social Innovation Field Projects

By: John Jong-Hyun Kim
The class will serve as the central clearing house for all independent projects relating to enterprises that are creating social value, with projects ranging from nonprofits to purpose driven for-profit businesses. This course provides students an opportunity to use... View Details
Keywords: Social Entrepreneurship; Social Innovation; Social Enterprise
  • Research Summary

Social Marketing and Cause Marketing

By: V. Kasturi Rangan
Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling. Rangan is attempting to determine how social... View Details
  • Teaching Interest

Strategy and Technology

By: Andy Wu

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

  • What strategies win in markets with network effects?
  • How can technology be... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
  • Research Summary

Strategy and Technology

By: David B. Yoffie

Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details

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Strategy, Governance and Valuation

By: Krishna G. Palepu
Professor Palepu's current research focuses on strategy and governance. In the area of strategy, his recent focus has been on the globalization of emerging markets, particularly India and China, and the resulting opportunities and challenges for western multinationals... View Details
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Supply Chain Coordination for Products with Uncertain Demand

By: Ananth Raman
Ananth Raman has been investigating supply chain coordination for products with uncertain demand in industries as diverse as apparel, power tools, computers, and footwear. Most recently he has been exploring the role of intermediaries, particularly in supply chains... View Details
  • Teaching Interest

Technology and Operations - MBA Required Curriculum

By: Ryan W. Buell

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

  • Teaching Interest

Technology and Operations - MBA Required Curriculum

By: Feng Zhu


This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of... View Details

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Technology and Operations Management

By: Christina R. Wing

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

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Technology and Operations Management (TOM)

By: Willy C. Shih

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

  • Teaching Interest

Technology and Operations Management - MBA Required Curriculum

By: Robert S. Huckman

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its... View Details

  • Teaching Interest

Technology and Operations Management - MBA Required Curriculum

By: Edward McFowland III

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's... View Details

Keywords: Product Development; Information Technology

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