Digital - Publications - Faculty & Research

August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details

Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry

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13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53942 From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces By: Edelman, Benjamin, and Abbey Stemler Abstract—Online marketplaces have transformed how we... View Details

Keywords: Sean Silverthorne

Web

Supplemental Financial Information - Financial Report 2018

publications. HBP’s continuing growth in a fast-changing and highly competitive publishing environment reflects, in part, the success of the group’s strategic investment in digital infrastructure and content. While continuing to make... View Details

27 Apr 2021
Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

crowd-sourcing platform, while it transitioned away from traditional screen printing to a digital print-on-demand model. The onset of the COVID-19 pandemic in 2020 accelerated the company’s transition, triggering the sale of Threadless’s... View Details

13 Apr 2016
Research Event

What Does 'Diversity' Really Mean?

'diversity' really mean? Keynote speaker Anna Holmes—founder of Jezebel.com, columnist for the New York Times Sunday Book Review, and editorial director of the digital company Fusion—recalled an event from a decade ago, while she was... View Details

Keywords: by Dina Gerdeman

21 Apr 2014
Research & Ideas

Bio-Piracy: When Western Firms Usurp Eastern Medicine

art. By 2005, the Traditional Knowledge Digital Library (TKDL) spanned more than 34 million pages of Indian literature, including herbal formulations from the Unani, Yoga, Ayurveda, and Siddha medical systems. Texts that spanned centuries... View Details

Keywords: by Carmen Nobel; Legal Services; Biotechnology

Web

Betty J. Diener Oral History - Business Education For Women At Harvard University | Harvard Business School

Business Review Harvard Business School Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS YouTube: Executive Education Harvard Business Review Harvard Business... View Details

01 Dec 2013
News

Faculty Q&A: Playing the Hits

and I just didn't see it happening. So I have been investigating market trends ever since. And in fact, there's now overwhelming evidence suggesting that despite digital technology really catching on, we see demand moving more to the... View Details

Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services

09 Dec 2020
Blog Post

How to Create a Psychologically Safe Workplace

groups, cross-functional teams charged with solving problems, peer-to-peer learning, digital suggestion boxes, and organizing staff meetings to leave time for everyone’s input. Responding Proactively The three main elements of a proactive... View Details

Web

Videos - Advancing Racial Equity

Georgetown's McDonough School of Business, presents “Sankofa:... Pathways to a Just Digital Future Brandeis Marshall on the potential for data equity 20 Feb 2021 HBS Race, Gender & Equity Initiative Director Colleen Ammerman has a... View Details

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

facing the Internet. Note that in the newspaper industry, digital content initially started with different advertising customers, a different business model, and a whole set of performance characteristics that made it appear unattractive... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

valuation of $200 million and debating changes to them that will allow them to grow their business. Ensuring that their marketing dollars were being spent efficiently was critical to the data-driven management team and proving to be complicated as the company moved... View Details

Keywords: Dina Gerdeman

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

Quelch and Rodriguez wrote a case in May about Philips, which started in 1891 as a light bulb manufacturer in the Netherlands and, more recently, has become a major manufacturer of medical devices and software sold primarily to hospitals. In June 2014, Philips... View Details

Keywords: by Dina Gerdeman; Health; Technology

07 Oct 2014
First Look

First Look: October 7

Harvard Business School Case 714-519 Bitcoin: The Future of Digital Payments? No abstract available. Purchase this case: http://hbr.org/product/Bitcoin--The-Future-of-Di/an/714519-PDF-ENG Harvard Business School Case 914-052 The Special... View Details

Keywords: Sean Silverthorne

Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Advertisement Introduction The Exhibition Photography and Print Advertising Pictorial Publicity Challenge of Color Breaking Down Barriers Dream Realities Route of the Exhibition Research Links Credits Copyright © Presidents and Fellows of Harvard College Harvard... View Details

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

led cities to digitize more of their own information, putting everything from tax records and public health inspection scores online. “They take a dataset that used to be in an obscure database or on paper, and now it’s available for the... View Details

Keywords: by Michael Blanding; Consumer Products

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers... View Details

Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation

Web

Judith Prior Lawrie Oral History - Business Education For Women At Harvard University | Harvard Business School

Knoweldge More HBS Twitter: Alumni Business & Environment Executive Education Faculty Accounts Harvard Business Review Harvard Business School Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard Business School... View Details

Web

Wartime Innovation - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Harvard Business School Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS YouTube: Executive Education Harvard Business Review Harvard Business School Contact... View Details

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