Publications

November 1987 (Revised March 1993)
Background Note

Global Semiconductor Industry--1987

By: David B. Yoffie

In 1987, the global semiconductor industry was coming out of the deepest recession in its 40 year history. The note examines the competitive dynamics of this industry over time, the nature of its technology, and the sources of competitive advantage. The role of buyer... View Details

Keywords: Financial Crisis; Globalization; Crisis Management; Consumer Behavior; Competitive Strategy; Competitive Advantage; Technology; Semiconductor Industry

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Forthcoming
Article

The Imperfect Intermediation of Money-Like Assets

By: Jeremy C. Stein and Jonathan Wallen

We study supply-and-demand effects in the U.S. Treasury bill market by comparing the returns on T-bills to the administered policy rate on the Federal Reserve’s reverse repurchase (RRP) facility. In spite of the arguably more money-like properties of an investment in... View Details

Keywords: Debt Securities; Demand and Consumers; Price

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April 1999 (Revised March 2002)
Background Note

Aluminum Industry in 1994, The

After reaching all-time highs in excess of $2,500 per ton in 1988 and 1989, aluminum prices fall dramatically in the early 1990s as the former Soviet Union begins exporting far larger quantities of metal. By the beginning of 1994, the price has hit all-time lows (in... View Details

Keywords: Strategy; Demand and Consumers; Price; Supply and Industry; Manufacturing Industry; Soviet Union

08 Mar 2016
First Look

March 8, 2016

Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by... View Details

Keywords: Sean Silverthorne

January 2024 (Revised February 2024)
Exercise

Travelogo: Understanding Customer Journeys

By: Eva Ascarza, Nicolas Padilla and Oded Netzer

In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

March 2007 (Revised March 2007)
Case

Burt's Bees: Leaving the Hive

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details

Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States

July 2002
Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman

When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details

Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization

01 Dec 2014
News

Faculty Q&A: The New Brand Manager: You

Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer criticism is always necessarily... View Details

Keywords: April White

Student-Profile

Talia Gillis

complex situations led me to become a doctoral student at Harvard Law School. Focusing on consumer financial regulation it became clear that to address the questions I was interested in I needed the theoretical foundation and training... View Details

Portrait Project

Apeksha Kothari

strive for more. I want to dream more than others have said I should, But to never let these dreams consume me, And to laugh it off when giving my everything doesn’t quite work out. I want to master my mind, for I am the maker of my... View Details

01 Oct 2018
News

Learning About Leadership

the risks of their business are. “It is important to get outside of the Fidelity four walls sometimes. Explore, really be on the lookout, scanning for new ideas of what's driving consumer behavior outside of our industry.” View Details

Keywords: Finance

24 Apr 2014
News

Multiple generations of computing

Palm Computing, with founder Jeff Hawkins, she introduced the PalmPilot, the first successful handheld computer. Under Dubinsky’s leadership it became the fastest-selling computer and consumer electronics product in history and created a... View Details

October 5, 2023
Column

A Smarter Way to Design Business Strategies to Serve the Poor

By: Bhavani Shanker Uppari, Ioanna Popescu, Serguei Netessine and Rowan P. Clarke

Keywords: Poverty Reduction; Technology; Business Model; Strategy; Renewable Energy; Consumer Behavior; Developing Countries and Economies; Poverty; Africa; Rwanda

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Fast Answer

FIELD Global Immersion Resources: Vietnam

restaurants China). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers" section to brows reports on consumer lifestyles, or search: lifestyle China within... View Details

Fast Answer

FIELD Global Immersion Resources: Finland

keyword and geography keywords in search (ex: restaurants China). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers" section to brows reports on consumer... View Details

17 Jun 2019
Working Paper Summaries

The Comprehensive Effects of a Digital Paywall Sales Strategy

Keywords: by Doug J. Chung, Ho Kim, and Reo Song; Media & Broadcasting

2021
Working Paper

Diagnosing Quality: Learning, Amenities, and the Demand for Health Care

By: Achyuta Adhvaryu, Emilio Gutierrez, Anant Nyshadham and Jorge Tamayo

We study the role of amenities in increasing demand for underutilized healthcare services. We evaluate the offer of a high-amenity diagnostic consultation for cataracts with a randomized price and find that a lower price for the high-amenity consultation increases... View Details

Keywords: Health Care Demand; Amenities; Health Care Quality; Cataracts; Surgery; Health Care and Treatment; Demand and Consumers; Quality; Learning; Mexico

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February 2008 (Revised April 2008)
Case

Avaya (A)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation