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  • 29 Aug 2005
  • Research & Ideas

How Organizations Create Social Value

management and personnel, they said. What creates superior performance management? Attention to outcomes. Focus on stakeholders. (Surveys, satisfaction. How do funders and community perceive what we do?) Reversing a weak culture of... View Details
Keywords: by Manda Salls
  • September 2011 (Revised December 2012)
  • Case

Pepsi-Lipton Brisk

By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
Related
  • January 2024
  • Case

Sprouts Farmers Market

By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
Related
  • 2009
  • Working Paper

Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy

By: James K. Sebenius

When facing a cross-border negotiation, the standard preparatory assessments—of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc.—should be... View Details

Keywords: Decision Making; Cross-Cultural and Cross-Border Issues; Corporate Governance; Negotiation Process; Organizational Culture; Business and Government Relations
Related
  • 2009
  • Working Paper

Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation

By: James K. Sebenius
When facing a cross-border negotiation, the standard preparatory assessments -- of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc. -- should be... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Process; Societal Protocols; Competitive Advantage; Cooperation
Related
  • 08 Feb 2017
  • HBS Seminar

Andrew Mao, Microsoft Research

  • Teaching Interest

Overview

By: Jeffrey J. Bussgang

Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

  • Teaching Interest

Overview

By: Jill J. Avery
Creating Brand Value (MBA elective course)

Overview:

In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
  • Web

Online Business in Society Courses | HBS Online

the right thing. Mayank Dubey Manager, Marketing Communications Sustainable Business Strategy The course content is well designed and helps investors get a basic understanding of what sustainable finance is, its challenges, the path... View Details
  • 24 Jan 2020
  • News

Clayton M. Christensen Dies at 67

importantly, Clayton had a passion for helping others be their best selves that permeated every aspect of his life. His loss will be felt deeply by many in our community and his legacy will be long-lasting.” A gifted teacher across all of... View Details
  • 12 Sep 2018
  • Blog Post

Optimizing the Coaching Experience for Midcareer Professionals

commit." Midcareer, you have an opportunity to make more informed choices about which communities you'd like to join – and which you'd prefer to avoid. NecessityAs we age, our obligations change over time: some decrease, such as... View Details
  • Web

In the News - Creating Emerging Markets

Machine Learning Teaches Us about CEO Leadership Style Tarun Khanna and Prithwiraj Choudhury use machine-learning technology to look for links between a CEO's communications style and company performance. 06 Aug 2018 Business Standard... View Details
  • Web

Summer Associates | Social Enterprise | Harvard Business School

judgment, make decisions, communicate effectively, and take responsibility while staying focused on devising and implementing action plans. Students can apply for the HBS Social Enterprise Summer Fellowship to supplement the salary from... View Details
  • 26 Jan 2024
  • Blog Post

Career Advice from the Guests of the HBS Climate Rising Podcast

Supports Corporate Boards to Accelerate Climate Action “Find something you really love and then get good at it, really specialized. That specialized could either be in a subject matter - you could be an expert in water, methane, or lots of other area - or you could be... View Details
  • 01 Jun 2022
  • What Do You Think?

Is Stakeholder Management Facing New Headwinds?

determining their influence, developing a communication management plan, and influencing stakeholders through engagement.” One difference between shareholder and stakeholder management may be in the identification of those carrying the... View Details
Keywords: by James Heskett
  • 01 Nov 2022
  • What Do You Think?

Why Aren’t Business Leaders More Vocal About Immigration Policy?

reasoned, rational approach to this opportunity that its business community is best equipped to provide. Why aren’t business leaders more vocal about immigration policy? What do you think? Share your thoughts in the comments below.... View Details
Keywords: by James Heskett
  • 30 Nov 2016
  • What Do You Think?

How Do Leaders Manage the Tension Between Pride and Arrogance?

recommended) being attentive to the changes in the external environment communicating with middle managers and leading by example, motivating employees to speak, listening to customers.” Several asked whether the phenomenon in question is... View Details
Keywords: by James Heskett
  • 03 Jan 2013
  • Working Paper Summaries

The Value of Advice: Evidence from Mobile Phone-Based Agricultural Extension

Keywords: by Shawn A. Cole; Agriculture & Agribusiness
  • 29 Jul 2009
  • Working Paper Summaries

Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration

Keywords: by Mark Mortensen & Tsedal Neeley
  • Research Summary

Health-care Applications

Active postmarketing drug surveillance.  There is substantial interest within the U.S. health community and among health policymakers in developing a surveillance system that scans public health databases in order to proactively detect potential drug safety... View Details