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Show Results For
- All HBS Web
(9,329)
- People (40)
- News (3,116)
- Research (4,030)
- Events (41)
- Multimedia (134)
- Faculty Publications (2,785)
- 06 Jul 2023
- News
Home Economics
percent, and empowered 96 percent of participants in Mexico to become active decision-makers in their households. In Uganda, almost every participant reported believing in her own ability to succeed. Historically, Trickle Up has... View Details
Keywords: April White
- Web
Develop Your Career Vision - Alumni
allow you to make your best contributions. Community: Complete the Community exercise . This exercise will help you identify the type of organizational culture, team, and individuals that allow you to thrive... View Details
- 05 Dec 2018
- Research & Ideas
Why Managers Should Reveal Their Failures
share their mistakes as a team-building exercise to improve communication and collaboration. “You can motivate your team to work harder by doing this,” Brooks says. “I know I have felt that way seeing other... View Details
Keywords: by Dina Gerdeman
- Program
OPM Renew
interactive case study discussions that unfold in real time Recharge and bring new leadership insights and ideas back to your enterprise Reunite with OPM classmates and faculty... View Details
- Web
Partners - Case Method Project
NE 3 of 9 Lucas Kendle Bryan Community Focus Program Lincoln, NE NE 4 of 9 Brittney Norton Boys Town High School Boys Town, NE NE 5 of 9 Terrence O'Donnell Bryan High School Omaha, NE NE 6 of 9 Kristin San Bento William M Davies Jr.,... View Details
- 13 Jul 2021
- News
Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets
- Article
Social Technology: An Interdisciplinary Approach to Improving Care for Older Adults
By: Arthur Kleinman, Hongtu Chen, Sue E. Levkoff, Ann Forsyth, David E. Bloom, Winnie Yip, Tarun Khanna, Conor J. Walsh, David Perry, Ellen W. Seely, Anne S. Kleinman, Yan Zhang, Yuan Wang, Jun Jing, Tianshu Pan, Ning An, Zhenggang Bai, Jiexiu Wang, Qing Liu and Fawwaz Habbal
Population aging is a defining demographic reality of our era. It is associated with an increase in the societal burden of delivering care to older adults with chronic conditions or frailty. How to integrate global population aging and technology development to help... View Details
Keywords: Health Care and Treatment; Age; Service Delivery; Information Technology; Collaborative Innovation and Invention
Kleinman, Arthur, Hongtu Chen, Sue E. Levkoff, Ann Forsyth, David E. Bloom, Winnie Yip, Tarun Khanna, Conor J. Walsh, David Perry, Ellen W. Seely, Anne S. Kleinman, Yan Zhang, Yuan Wang, Jun Jing, Tianshu Pan, Ning An, Zhenggang Bai, Jiexiu Wang, Qing Liu, and Fawwaz Habbal. "Social Technology: An Interdisciplinary Approach to Improving Care for Older Adults." Art. 729149. Frontiers in Public Health 9 (2021).
- 05 May 2022
- HBS Case
College Degrees: The Job Requirement Companies Seek, but Don't Really Need
who possess not only the hard skills to do technical work, but soft skills, such as communicating and managing, the note asserts. On the flip side, employees who are over-educated for their work tend to... View Details
Keywords: by Jay Fitzgerald
- 01 Sep 2023
- News
Returning to the Roots
It’s not a role he sought or expected. But when his brother died of a brain tumor late last year, Florent Latour (MBA 1999) became CEO of Maison Louis Latour, a winemaker established in 1797 in the Burgundy region of France. The 11th generation of his family to lead... View Details
- September 2011 (Revised December 2012)
- Case
Pepsi-Lipton Brisk
By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
Teixeira, Thales S., and Alison Caverly. "Pepsi-Lipton Brisk." Harvard Business School Case 512-011, September 2011. (Revised December 2012.)
- 22 Feb 2018
- Book
The New History of American Capitalism
communicate reality. Timothy Mitchell, for example, explores how the parameters of economic expertise shape the questions the discipline investigates, while others have scrutinized how data and statistics... View Details
Keywords: Manufacturing
- 2018
- Book
New Perspectives on the History of Political Economy
By: Robert Fredona and Sophus A. Reinert
This volume offers a snapshot of the resurgent historiography of political economy in the wake of the ongoing global financial crisis and suggests fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end... View Details
Fredona, Robert and Sophus A. Reinert, eds. New Perspectives on the History of Political Economy. New York: Palgrave Macmillan, 2018.
A New Approach to Building Your Personal Brand
For better or worse, in today's world everyone is a brand. Whether you're applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So, you need to get comfortable marketing yourself. In... View Details
- Portrait Project
Nayely Martinez
“Paso a paso,” my Mom happily said as we stared at my first Kindergarten report card, the first step towards our theory that education would be the way up and out of poverty. “Paso a paso,” my Dad quietly reminded us, as we stepped into a... View Details
- 06 Oct 2023
- Blog Post
Short Intensive Programs 2024 Preview: From Climate Change to Formula 1
inclusion, and the skills to communicate across differences and be leaders in diverse environments? What types of teaching methodologies—classroom experiences, guest speakers,... View Details
- 01 Mar 2019
- News
The Burden Legacy
reforms. Burden Hall was made possible by the Burden family, leaders in business and the arts. A big space designed for big moments, it became the focal point of community life at HBS. In the fall of 2017,... View Details
Keywords: Linda Kush
- 01 Mar 2021
- Research & Ideas
How Systemic Racism Can Threaten National Security
Systemic racism and discrimination in small communities can undermine a country’s ability to defend itself during conflicts, creating a national security risk, new research says. Marco Tabellini, an... View Details
Keywords: by Rachel Layne
- 22 May 2012
- First Look
First Look: May 22
an excitement and willingness to explore new insights and new angles on how to explain and cultivate social change within or across organizations. This edited volume will be of... View Details
Keywords: Sean Silverthorne
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
On Facebook and a myriad of other social media platforms, you can find out who your friends are dating, see pictures of their last vacation, and even know what they had for lunch yesterday. It is now... View Details
Keywords: by Michael Blanding
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.