Publications

February 2019 (Revised September 2021)
Case

The a2 Milk Company

By: Benjamin C. Esty and Daniel Fisher

The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details

September 2015 (Revised March 2016)
Case

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Shikhar Ghosh, Joseph Fuller and Michael Roberts

The case provides a vehicle for teaching about both corporate intrapreneurship and the use of lean startup methods. It tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business... View Details

Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry

14 Feb 2008
News

Harvard Business School Sets Out Centennial Activities

May 2004 (Revised December 2004)
Case

Slingshot Technology, Inc. (B)

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Information Technology; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry

December 2005 (Revised December 2008)
Case

SchoolNet: Pursuing Opportunity beyond Federal Mandates

Settling into his seat on the train bound for New York, CEO Jonathan Harber reflected on the evolution of SchoolNet's position in the educational technology market and its important relationship with Philadelphia. Specifically, how could it transition from a project to... View Details

Keywords: Customers; Education; Performance Improvement; Partners and Partnerships; Expansion; Technology Adoption; Philadelphia

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April 2023 (Revised February 2024)
Case

AI Wars

By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang

In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a... View Details

Keywords: AI; Artificial Intelligence; AI and Machine Learning; Technology Adoption; Competitive Strategy; Technological Innovation

December 2011
Case

Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig

By: Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius

Case provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The... View Details

Keywords: Negotiation; Food and Beverage Industry

March 2025
Case

Harvey: AI for Lawyers

By: Suraj Srinivasan, Charles Krumholz and Radhika Kak

In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details

Keywords: Innovation Strategy; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Product Positioning; Technology Industry; Technology Industry; New York (city, NY); San Francisco; London

21 Sep 2023
HBS Seminar

Pinar Ozcan, Saïd Business School

18 Jun 2024
Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details

Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing

31 Jul 2017
News

Intermittent attention, poor memory shape public perceptions of inflation

Michael T. Moynihan

Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy. He has also served as an Executive Fellow at Harvard Business... View Details

Sebastian Hillenbrand

Sebastian Hillenbrand is an Assistant Professor in the Finance Unit at Harvard Business School. He teaches the Finance I course in the MBA required curriculum.

Sebastian’s research interests are in behavioral and... View Details

January 1995 (Revised August 1996)
Case

Pacific Dunlop China (A): Beijing

Describes the predicament of an overworked Western plant manager in a Chinese joint venture. The fourth in a line of such managers, he must deal with the combined problems of an inability to delegate, different customs and practices, and difficulties in information... View Details

Keywords: Production; Joint Ventures; Management Skills; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Beijing

May 2012
Article

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella

The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details

Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States

SSRN

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May 2004 (Revised December 2004)
Case

Slingshot Technology, Inc. (A)

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry