Publications

March 2017 (Revised February 2018)
Case

Tequila Patrón

By: Rohit Deshpandé, Carlos Castellanos Rodríguez, Silvia Cacho-Elizondo, Samantha Rullán and Fernanda Miguel

Tequila Patrón was one of the most successful tequila marketers in the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to... View Details

Keywords: Marketing Strategy; Product Positioning; Growth and Development Strategy; Mexico

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers flirt with a brand other than their typically preferred brand in the same product category, they can transfer this... View Details

Keywords: Sean Silverthorne

22 Dec 2020
Blog Post

The Forward Fellowship Convinced Me That I Belong at HBS

graduation, I’ll be moving to Seattle and starting as a Sr. Product Manager at Amazon Web Services, but no matter where I head off to next, I will always be extremely proud to tout the fact that no, I was... View Details

23 Jun 2022
Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

on screen. Harvard Business School’s Amit Goldenberg worked with seven other researchers, including Airbnb executives, to evaluate online strategies for mitigating loneliness. Goldenberg’s findings offer insights for managers and... View Details

Keywords: by Michael Blanding

Article

Optimizing Organic Waste to Energy Operations

By: Baris Ata, Deishin Lee and Mustafa H. Tongarlak

A waste-to-energy firm that recycles organic waste with energy recovery performs two environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two... View Details

Keywords: Business Ventures; Energy Generation; Renewable Energy; Revenue; Customers; Strategy; Corporate Governance; Wastes and Waste Processing; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Cost Management; Urban Scope

Find at Harvard

Read Now

22 Nov 2011
Working Paper Summaries

Carbon Tariffs: Impacts on Technology Choice, Regional Competitiveness, and Global Emissions

Keywords: by David F. Drake; Manufacturing

December 2021
Case

Whistleblowing at Veolia: A Technology Solution

By: Aiyesha Dey, Jonas Heese, Christian Godwin and James Weber

In 2019, Bruno Masson, the vice chairman of Veolia’s Ethics Committee, was preparing for a meeting on a rollout plan for a new whistleblowing system to more countries. Veolia, a global supplier of water, waste, and energy services, had recently gone through several... View Details

Keywords: Whistleblowing; Corporate Misconduct; Corporate Governance; Ethics; Crime and Corruption; Values and Beliefs; Trust; Employee Relationship Management; Utilities Industry

Web

CSV in Practice - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV in Practice Creating Shared Value in Practice Not all profit is equal—an idea that has been lost in the narrow, short-term focus of financial... View Details

28 Apr 2015
Blog Post

3 Reasons Engineers Thrive at Business School

engineer, I often answer questions from my section mates about technical product descriptions, explain manufacturing issues, or provide an engineering employee perspective during discussions on management... View Details

23 Jan 2007
First Look

First Look: January 23, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407028 Embrapa Harvard Business School Case 507-019 Brazil's national agricultural research corporation, Embrapa, has developed an integrated crop and livestock production... View Details

Keywords: Martha Lagace

October 2002 (Revised April 2005)
Case

Jinwoong: Financing an Entrepreneurial Firm in the Wake of the Korean Financial Crisis

Describes T.P. Lee, the founder and CEO of Jinwoong, a 19-year-old entrepreneurial company in Korea that has grown to become the world's largest manufacturer of camping tents. Labeled by Fortune as one of the most promising entrepreneurs in Asia in 1993, Lee faces some... View Details

Keywords: Emerging Markets; Entrepreneurship; Financing and Loans; Financial Crisis; Consumer Products Industry; Consumer Products Industry; South Korea

April 2013 (Revised October 2013)
Case

National Instruments

By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred

This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details

Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

Much of the substance of 20th century management was worked out at GM. Let's hope that crisis will summon the will to make the changes that are needed. If not, the next Detroit may be in China, and sooner than we think. Joseph L. Bower,... View Details

Keywords: by Staff; Auto

October 2018 (Revised October 2018)
Teaching Note

La-Z-Boy (A)

By: Joseph B. Fuller and Julia Kelley

Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to... View Details

31 Jul 2019
Research & Ideas

Distressed Employees? Try Resilience Training

Every year depression affects one in every five employees and costs American businesses $210 billion in medical bills and lost productivity. In fact, for every worker with a depressive disorder, a company loses an average of 32 productive... View Details

Keywords: by Dina Gerdeman; Health

May 2020 (Revised June 2020)
Case

TransDigm's Acquisition and Integration of Arkwin Industries

By: Benjamin C. Esty and Daniel W. Fisher

In May 2013, TransDigm, a company that manufactured a wide range of highly engineered aerospace parts for both military and civilian aircraft, announced it was buying Arkwin Industries for $286 million in cash (3 times Arkwin’s sales of $91 million). Having acquired... View Details

Keywords: Business Model; Value Creation; Strategy; Acquisition; Integration; Talent and Talent Management; Aerospace Industry