Product Development - Publications - Faculty & Research

Thomas J. Burrell

Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the largest black-owned advertising agency in the United States. He View Details

Keywords: Services

01 Oct 2001
News

Ready for Takeoff: Web Portal Enters Second Phase

After two years of building its readership, honing its mission, and crafting fresh, insightful content, HBS Working Knowledge is poised for the next stage of its development. "It's an exciting time. We launched the original product with... View Details

Keywords: Lory Hough; Colleges, Universities, and Professional Schools; Educational Services; News, Library, Internet, and Other Services; Information

Profile

Jay Khil

for a company that makes tangible, physical products.” For a year and a half she worked on Product Development Finance, then she moved into auditing, a role that allowed her to travel throughout North... View Details

01 Mar 2013
News

Leveraging Female Talent

The research of HBS professor Boris Groysberg centers on a question that troubles many managers: How do I hire and develop top performers who will contribute to my company's success? The author of Talk, Inc.: How Trusted Leaders Use... View Details

Keywords: Julia Hanna; Management of Companies and Enterprises; Management

01 Jun 2016
Blog Post

Reflecting and Digesting

developed more critical opinions, and have grown the empathetic side of me. On this journey, I am thankful to have an extremely supportive husband, family, and friends there for me from across the globe. Why Singapore? When deciding what... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

17 Aug 2015
News

The Play Alchemist

to really pull from my experiences of just tinkering and using anything to create prototypes. I was also really comfortable with the stages of prototyping and understanding that, when you first have a concept, it will eventually develop... View Details

Keywords: Constantine von Hoffman

October 2019 (Revised April 2020)
Background Note

Note on Funding Deep Tech Startups

By: Karim Lakhani, Peter Barrett and Noubar Afeyan

This Background Note provides essential information on funding deep technologies—those technologies that were inherently capital intensive, time consuming, risky, and potentially disruptive. Both dilutive and non-dilutive sources of investment are highlighted, along... View Details

Citation

Educators

Purchase

28 Oct 2008
First Look

First Look: October 28, 2008

A variety of academic work argues a relationship exists between the structure of a development organization and the design of the products that this organization produces. Specifically, View Details

Keywords: Martha Lagace

James H. Goodnight

Goodnight created the initial SAS (statistical analysis system) application as part of his doctoral program. Though the software was initially used to analyze agricultural data, it was soon applied to a variety of business situations. Over the years, Goodnight has... View Details

Keywords: Services

15 Nov 2020
News

Podcasts Engage New Audiences with HBS

Gifts to the HBS Fund support a wide range of people and programs like this. Professor Mike Toffel lays out the scenario: JUUL is the e-cigarette market leader—its revenue grew from $200 million to $1 billion between 2017 and 2018. But the company also faces questions... View Details

Michael A. Volkema

Volkema was devoted to turning the office furniture company into a profitable enterprise. Developing an extensive 12 person Executive Leadership team, Volkema redesigned HM’s core value system, launching the Blueprint for Corporate... View Details

Keywords: Fabricated Goods

18 Apr 2016
News

Copy Success

Investor’s Business Daily of Wilson’s still-relevant strategy, “was focusing resources on developing a revolutionary product that would be superior to everything else in the marketplace.” READ MORE View Details

Career Coach

Doug Lester

a career. Coaching sessions with Doug can range from broadly conceptual, touching on issues related to meaning in work and life, to highly focused and tactical, including formulating effective networking strategies and following through on them. Doug has View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

Profile

Gopesh Mittal

awakened a desire to work on products that “target the ‘bottom of the pyramid.’” Real value of soft skills Like many MBA candidates, Gopesh was attracted to Harvard for its “360-degree point of view, which would help me View Details

13 Aug 2007
Research & Ideas

The Dark Side of Trust

It's called TrapGuard—a special kind of floor drain developed by a Georgia company that prevents sewer gases from entering homes. On the great spectrum of innovative products, it's probably not keeping company with the iPod or Segway... View Details

Keywords: by Sean Silverthorne; Service

Web

Scott D. Cook | Baker Library

Scott D. Cook MBA 1976, Intuit Play Video duration: 1:02:52 Scott Cook, HBS 1976. Interview conducted in March 2001 Scott Cook, HBS 1976, started his career at Procter & Gamble, where he learned about product development, market research,... View Details

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

"employment" of a relatively small number of these customers on behalf of a product or service can greatly improve both the efficiency and effectiveness of a marketing strategy. And it is made increasingly viable by... View Details

Keywords: by James Heskett

05 Feb 2009
Research & Ideas

In Praise of Marketing

the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on the United States' command of 28 percent of the world economy.... View Details

Keywords: by John Quelch; Advertising

17 Jul 2012
First Look

First Look: July 17

market reallocation and survival of only the most productive domestic firms. We develop a model that incorporates both aspects and identify their relative importance in the gains from multinational View Details

Keywords: Sean Silverthorne

25 Feb 2013
Research & Ideas

Lean Strategy Not Just for Start-Ups

garnering revenues of $4.15 billion in 2012 with products like Quicken, TurboTax, and QuickBooks. But there lies the potential rub. "Success is a powerful thing," said Cook, who now serves as chairman of Intuit's Executive... View Details

Keywords: by Carmen Nobel; Financial Services

Publications