Publications

January 2008 (Revised November 2009)
Case

Linear Air: Creating the Air Taxi Industry

Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry

August 2009 (Revised September 2009)
Case

Tenova: Mining for Growth in an Economic Crisis

By: Gary P. Pisano, Elena Corsi and Elisa Farri

In December 2008, Gianluigi Nova, CEO of Tenova SpA, a technology and equipment supplier to the metals and mining industry, had to choose between two options. The first was to continue growing in the company's core business: equipment for the steel production. The... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Leadership; Crisis Management; Growth and Development Strategy; Market Entry and Exit; Diversification; Industrial Products Industry; Industrial Products Industry

November 2022
Teaching Note

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern, Alpana Thapar and Menna Hassan

Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details

Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry

2013
Working Paper

Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and Stephan Aier

We test a method for visualizing and measuring enterprise application architectures. The method was designed and previously used to reveal the hidden internal architectural structure of software applications. The focus of this paper is to test if it can also uncover... View Details

Keywords: Communication Technology; Complexity; Applications and Software; Product Design; Telecommunications Industry

Read Now

Profile

Ahmed Alimi

better communicator and a better on-the-spot thinker." "HBS teaches new skills, inspires confidence, and opens your mind. If you immerse yourself in the experience, you will discover new... View Details

Keywords: Consulting; Financial Services

September 1993 (Revised June 1994)
Case

Hewlett-Packard: Singapore (A)

By: Dorothy A. Leonard

In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume... View Details

Keywords: Information Technology; Multinational Firms and Management; Market Entry and Exit; Competency and Skills; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Computer Industry; Singapore

01 Jan 2013
News

Thai Lee, MBA 1985

grown into a top-ranked provider of IT products and services. With an industry-high of 99 percent in customer retention, SHI is one of the largest privately held firms in its field. The company employs more than 2,300 people at its... View Details

Keywords: Susan Young

16 Oct 2007
First Look

First Look: October 16, 2007

distribution of sales and profits across products. By enabling an analysis of the book acquisition, development, and marketing process from the perspective of the publisher, author, and agent, serves as a vehicle for contrasting different approaches to the View Details

Keywords: Sean Silverthorne

04 Oct 2022
What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

consumers missing a sense of community? The number of “dark store” fulfillment centers for 10-minute delivery in New York City is declining, according to one report. The Instacart home grocery delivery service was devalued by 40 percent... View Details

Keywords: by James Heskett

03 Nov 2015
First Look

November 3, 2015

funding leads to a net increase of 2.3 patents. Though valuing patents is difficult, we report a range of estimates for the private value of these patents using different approaches. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50038 Catering... View Details

Keywords: Sean Silverthorne

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

considering cellophane. It’s deliberately transparent, after all. You’re meant to consider whatever it’s wrapping instead. Yet, it turns out that cellophane has a story worth telling. A new research paper exposes the historical... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

July 2013 (Revised August 2017)
Case

TaKaDu

By: Elie Ofek and Matthew Preble

In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to... View Details