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  • January 2000 (Revised June 2000)
  • Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry
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  • 01 Apr 2001
  • News

HBS Press Books in Brief

Business Initiative at The Wharton School, the book distills a set of critical insights Western managers can use to compete aggressively while creating and sustaining successful professional View Details
Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises
  • 01 Mar 2012
  • News

Learning to Speak the Language of Business

companies with a commanding presence in their home markets. But to call Mikitani’s company, Rakuten, the Amazon.com of Japan would overlook fundamental differences for customers and merchants alike. “We created a real online marketplace... View Details
Keywords: Roger Thompson; e-commerce; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises
  • April 2006 (Revised November 2021)
  • Case

Endesa Chile: Raising the Ralco Dam (A)

By: Kathleen L. McGinn, Paula J. Laschober and Dina Pradel
Endesa Chile, the largest electricity generation company in Chile, is building a major power plant on the Biobio River in Southern Chile. A historic conflict involving the indigenous people of the Biobio River, the Chilean government, and international conservation... View Details
Keywords: Buildings and Facilities; Energy Generation; Government and Politics; Negotiation; Business and Community Relations; Natural Environment; Conflict and Resolution; Social Issues; Corporate Social Responsibility and Impact; Environmental Sustainability; Energy Industry; Chile
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  • 02 Apr 2019
  • Research Event

Women Pay a Higher Career Price in Today's Always-On Work Culture

educated and valuable talent in a competitive labor market. The loss of women managers—and potential future leaders—has been particularly vexing for executives. Many of them cling to the belief that women’s... View Details
Keywords: by Danielle Kost; Consulting; Service
  • 28 May 2013
  • First Look

First Look: May 28

chosen strategy. By enabling an honest, organization-wide, and public conversation, senior management teams, working collaboratively with scholar-consultants and organizational... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2007
  • News

Exhibit at Baker Library Marks HBS Centennial

School’s lead researcher at Hawthorne, Roethlisberger, through his summaries of the research conducted there (including the bestseller Management and the Worker), ensured that Mayo’s efforts enjoyed wide... View Details
Keywords: Elton Mayo; Fritz J. Roethlisberger; Telecommunications; Information
  • Web

Research Links | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details
  • November 2003 (Revised March 2006)
  • Case

Dow Chemical's Bid for the Privatization of PBB in Argentina

By: Mihir A. Desai and Alexandra de Royere
What price should Dow Chemical bid for PBB, a petrochemical complex that is being privatized by the Argentine government? To answer this question, students are forced to consider the role of country risk, the underlying currency exposure of the business, and how to... View Details
Keywords: Bids and Bidding; Privatization; Credit Derivatives and Swaps; Cash Flow; Emerging Markets; Valuation; Business and Government Relations; Multinational Firms and Management; Risk and Uncertainty; Energy Industry; Argentina
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  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 01 Dec 2017
  • News

2017 in Real Estate: A Local Business Goes Global

Real estate has traditionally been a local business, but more and more, it’s becoming global, the same way so many other businesses have. On a year-to-year basis, we’ve been seeing global cross-border flows into real estate increase by 10... View Details
Keywords: Real Estate
  • 28 Nov 2012
  • What Do You Think?

Should Pay-for-Performance Compensation be Replaced?

compensation committee that meets perhaps 10 times a year, and what is the likelihood they'll get it right? We say we should pay for performance, but how? What do you think? Original Article Pay for performance sounds right. It aligns... View Details
Keywords: by James Heskett
  • 04 Oct 2004
  • Research & Ideas

Start to Measure Your E-commerce Success

is not much historical data and experience for managers to draw upon when developing or applying metrics, and many economic benefits of e-commerce projects are seen as... View Details
Keywords: by Marc J. Epstein
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

http://www.hbs.edu/research/pdf/11-055.pdf Marketplace Institutions Related to the Timing of Transactions Author:Alvin E. Roth Abstract This paper describes the unraveling of transaction dates in several markets, including the View Details
Keywords: Sean Silverthorne
  • October 1999
  • Case

Agricultural Biotechnology Brief, 1999

By: Forest L. Reinhardt and Jennifer Burns
Keywords: Business and Government Relations; Environmental Sustainability; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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  • 02 Jul 2013
  • First Look

First Look: July 2

organization, why men believe women are more emotionally intelligent, and the challenges female directors of corporations face in interacting with their male counterparts. 2006 pub Who Lives in the C-Suite? Organizational Structure View Details
Keywords: Anna Secino
  • April 2025
  • Supplement

Velong: Rethinking “Made in China” (B)

By: Krishna G. Palepu, Billy Chan and Nancy Dai
After much deliberation, the founders of Velong formed a joint venture with two local partners in India as they calculated that India could remain intact amidst the rising tensions over trade between the U.S. and China. By choosing India to diversify away from China,... View Details
Keywords: Business and Government Relations; Globalization; Supply Chain Management; Risk Management; Diversification; Joint Ventures; Manufacturing Industry; China; India
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  • 27 Apr 2010
  • First Look

First Look: April 27

managers and recruiters are questioning conventional business education. Their concerns? Among other things, MBA programs aren't giving students the heightened cultural awareness View Details
Keywords: Martha Lagace
  • 04 Jun 2024
  • Blog Post

Finding Alignment to Make Impact: Layla Ramirez (MBA 2017)

to a law degree that spoke to Ramirez. “Econ was the one that made things make sense. It was quantitative enough and also just theoretical enough,” she shared. “Also, I needed to make sure that I could get a job. So, it was transferable... View Details
Keywords: All Industries
  • 12 May 2009
  • First Look

First Look: May 12, 2009

http://www.hbs.edu/research/pdf/09-078.pdf Deep Dives: The Role of Top Management in Linking Relevant Capabilities to Core Activities Authors:Howard H. Yu and Joseph L. Bower Abstract The inability of... View Details
Keywords: Martha Lagace