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  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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  • April 1983 (Revised June 2003)
  • Case

Shouldice Hospital Limited

By: James L. Heskett
Various proposals are set forth for expanding the capacity of the hospital. In assessing them, serious consideration has to be given to the culture of the organization and the importance of preserving it in a service delivery system. In addition to issues of capacity... View Details
Keywords: Expansion; Health Care and Treatment; Performance Capacity; Organizational Culture; Service Delivery; Growth Management; Strategic Planning; Quality; Social Enterprise; Health Industry; Canada
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  • July 2004 (Revised December 2004)
  • Case

RelayHealth

By: Joseph B. Lassiter III and Elizabeth Kind
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details
Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Health Industry
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  • 2020
  • Working Paper

Vertical Integration of Healthcare Providers Increases Self-Referrals and Can Reduce Downstream Competition: The Case of Hospital-Owned Skilled Nursing Facilities

By: David Cutler, Leemore S. Dafny, David Grabowski, Steven S. Lee and Christopher Ody
The landscape of the U.S. healthcare industry is changing dramatically as healthcare providers expand both within and across markets. While federal antitrust agencies have mounted several challenges to same-market combinations, they have not challenged any... View Details
Keywords: Antitrust; Health Care and Treatment; Vertical Integration; Organizational Structure; Competition; Health Industry; United States
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  • Web

IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology

showcase the impact that HBS IT has on the rest of the HBS community, as well as make our need-to-know information easily accessible. The new website is a hub for IT to highlight the many services we provide, share our strategic plan for... View Details
  • 14 Jul 2006
  • Op-Ed

The Case for Consumer-Driven Medicaid

Carolina Governor Mark Sanford (R) has suggested an option that is worth serious consideration in other states. His plan gives Medicaid enrollees a choice: Every recipient would obtain catastrophic and preventive coverage as View Details
Keywords: by Regina E. Herzlinger
  • 07 Dec 2017
  • News

Innovation is key to solving America's health-care problems

  • Web

Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991) - Recruiting

Street Health Sarah Guezmir 13 Mar 2025 Launching leaders: HBS's new initiative fuels first-generation and low-income student success Shoma Simkin 04 Mar 2025 WesTrek 2025: Exploring the future of tech in... View Details
  • December 1985
  • Article

Gender and Sex-Role Attributes as Predictors of Utilization of Natural Support Systems During Personal Stress Events

By: Timothy Butler, Steven Giordano and Steven Neren
Keywords: System; Health; Gender
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  • April 15, 2020
  • Other Article

Designating Certain Post-Acute Care Facilities As COVID-19 Skilled Care Centers Can Increase Hospital Capacity And Keep Nursing Home Patients Safer

By: Leemore S. Dafny and Steven S. Lee
As the number of COVID-19 cases nationwide continues to grow, many hospitals will need to convert acute care beds into intensive care beds and discharge stable patients to post-acute care settings such as nursing homes. In addition, nursing homes unable to care for... View Details
Keywords: COVID-19; Nursing Homes; Health Pandemics; Health Care and Treatment; Safety; Quality
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  • 2024
  • Working Paper

The Fading Light of Democratic Capitalism: How Pervasive Cronyism and Restricted Suffrage Are Destroying Democratic Capitalism as a National Ideal…and What to Do about It

By: Malcolm S. Salter
What are we to do about declining public trust and confidence in democratic capitalism, which many citizens consider a cornerstone of our national ideology and identity? While the answer is not entirely clear, I argue in this essay that any effort aimed at restoring... View Details
Keywords: Government Administration; Economic Systems; Trust; United States
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  • Web

Harvard Business School and Polaroid - Edwin H. Land & Polaroid | Harvard Business School

Education Alumni Baker Library Historical Collections MORE EXHIBITS HOME RESEARCH LINKS POLAROID FILMS SITE CREDITS “Mr. Land's intense interest in scientific research and his conviction that it could be profitably conducted by a small... View Details
  • 31 Aug 2020
  • Blog Post

Five Important Steps before Taking the Entrepreneurial Leap

Dia&Co as well as their private label business. At Hilma, Nina leverages her expertise launching innovative products in the DTC and retail space, her Harvard MBA, and... View Details
  • October 2005 (Revised October 2008)
  • Case

Virginia Mason Medical Center

By: Richard M.J. Bohmer and Erika Ferlins
In 2000, Dr. Gary Kaplan became CEO of the Virginia Mason Medical Center in Seattle, Washington. The hospital was facing significant challenges: It was losing money for the first time in its history, staff morale had plummeted, and area hospitals presented ardent... View Details
Keywords: Health Care and Treatment; Management Analysis, Tools, and Techniques; Production; Organizational Change and Adaptation; Problems and Challenges; Quality; Competition; Seattle
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  • Web

Influence of the China Trade and the Heard Legacy - A Chronicle of the China Trade

China trade bestowed Western traders with a certain business and social prestige. American traders settled into fine country estates as well as elegant townhouses. Augustine Heard took pleasure in fixing up... View Details
  • July 2018 (Revised January 2021)
  • Case

RunKeeper

By: Shikhar Ghosh and Shweta Bagai
The case examines the focus of an early stage company and how venture capital can distort a founder’s view. It encompasses issues such as financing, understanding the founders’ definition of success/failure, defining and pivoting a business model, and determining the... View Details
Keywords: Early Stage Funding; Pivot; Entrepreneurship; Venture Capital; Business Model; Health Industry
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  • April 2015
  • Case

Carolinas HealthCare System: Consumer Analytics

By: John A. Quelch and Margaret L. Rodriguez
In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year... View Details
Keywords: Consumer Segmentation; Big Data; Management Information Systems; Hospital Management; Health Care and Treatment; Marketing; Segmentation; Analytics and Data Science; Information Management; Information Technology; Health; Health Industry; United States
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  • 11 May 2021
  • Blog Post

Q+A on the Socioeconomic Inclusion Task Force with Holly Fetter (MBA 2020) and Alexxis Isaac (MBA 2020)

to being on campus, as well as resetting traveling and social gatherings and going out to dinner. We all have to experiment with different ways to connect View Details

    Celia Stafford

    Celia Stafford is a doctoral student in Health Policy (Management). She received a B.A. in Mathematics and Economics from Emory University in 2017 and an MPH focused in Biostatistics from the University of North Carolina at Chapel Hill in 2020. She is also... View Details

    • September 2013 (Revised August 2014)
    • Case

    Claritas Genomics

    By: Robert F. Higgins and Matthew Preble
    Claritas Genomics was formed in January 2013 when BCH spun out its Genetics Diagnostic Lab into a fully commercial entity. Claritas offered over 100 genomic tests to detect a range of conditions, including autism and intellectual disabilities, and was developing new... View Details
    Keywords: Boston Children's Hospital; Genetic Engineering; Genetically Modified; Genetics Diagnostics; Health Care Industry; Healthcare IT; Healthcare Technology; Healthcare Ventures; Biomedical Research; Patrice Milos; Genomics; Genomic Testing; Life Technologies; Health Care and Treatment; Information Technology; Information Management; Genetics; Health Industry; Health Industry; Health Industry; Boston; Massachusetts; United States
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