Publications

May 2020 (Revised July 2020)
Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details

Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America

March 2011 (Revised February 2012)
Case

Innovation and Growth at Actelion Ltd.

By: Gary P. Pisano, Daniela Beyersdorfer and Ruth Dittrich

In late 2010, Jean-Paul Clozel, CEO of the Swiss biotech pharmaceuticals firm Actelion, looks back on a successful decade. The small venture that he had started with a few of his scientist colleagues in the late 1990s to discover novel medicine in a research-driven... View Details

Keywords: Business Model; Talent and Talent Management; Innovation and Management; Leadership; Growth and Development Strategy; Product Development; Organizational Culture; Research and Development; Biotechnology Industry; Pharmaceutical Industry; Switzerland

1998
Book

Competitive Strategy: Techniques for Analyzing Industries and Competitors

By: Michael E. Porter

Keywords: Strategy

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December 2008 (Revised October 2012)
Case

Special Economic Zones in India: Public Purpose and Private Property (A)

By: Laura Alfaro and Lakshmi Iyer

In 2005, the government of India enacted the Special Economic Zones (SEZ) Act in order to attract investment, generate export revenues, and create manufacturing jobs. However, several planned projects faced difficulties in acquiring land for setting up the SEZ. In... View Details

Keywords: Acquisition; Development Economics; Economic Growth; Policy; Government Legislation; Property; Business and Community Relations; Business and Government Relations; India

August 2008
Supplement

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

By: John A. Quelch

Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details

Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China

01 Oct 2022
News

Startup Chemistry and the Coworking Environment

10 Oct 2012
Research & Ideas

Taking Advantage of Life’s (Few and Far Between) Inflection Points

Editor's note. Although he doesn't officially hold the title, Howard H. Stevenson is considered the father of entrepreneurship at Harvard Business School. After all, he invented the definition most in use today: "Entrepreneurship is the... View Details

Keywords: Re: Howard H. Stevenson

06 Jun 2014
News

Get Over Your Fear of Conflict

Keywords: conflict resolution; communication strategy

2012
Discussion Paper

Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades

By: Koji Nomura and Tomomichi Amano

Labor productivity growth in Singapore that has grown at a rate of over 3.0 percent per year since 1970s considerably slowed down to 0.5 percent on average per annum in the latter half of the 2000s. The purpose of this paper is to ask, first, to what extent Singapore’s... View Details

Keywords: Labor; Performance Productivity; Quality; Economic Growth; Singapore

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September 1989 (Revised January 1990)
Case

Vinod Khosla and Sun Microsystems (A)

Describes how Vinod Khosla got Sun Microsystems started, and a critical marketing challenge the company faced at the end of the first year. Objective is to illustrate how bold creative thinking can make or break start-ups. View Details

Keywords: Marketing Strategy; Business Startups; Innovation and Invention; Information Technology Industry; Computer Industry

24 Apr 2014
News

Driving economic growth and job creation

capital, supporting more than $100 billion in lending to small businesses during her tenure. Heading up an agency of more than 3,000 employees, she prioritized overhauling and strengthening programs and... View Details

May 2016
Case

Implementing a Culture of Health

By: John A. Quelch and Emily C. Boudreau

Keywords: Change Management; Strategy; Culture; Health; Change; Organizational Culture

01 Dec 2000
News

The Birds and Bees in China

The fact that they are one billion in number confirms that the Chinese have at least a passing familiarity with the means of reproduction. Yet Leslie Kenny (MBA 1997) has built a thriving online business based on a Chinese desire for more information View Details

Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

December 2006 (Revised June 2013)
Teaching Note

Union Corrugating Company (A) and (B)

By: Paul W. Marshall

Teaching Note to 803065 and 804003. View Details

Keywords: Risk Management; Competition; Work-Life Balance; Success; Change Management; Management; Construction Industry; Manufacturing Industry; Steel Industry; Boston; North Carolina

January 2004
Case

Nokia and MIT's Project Oxygen (Abridged)

By: David B. Yoffie and Rebecca Henderson

Looks at how Nokia should respond to a future vision of computing and communications that was developed at MIT's Project Oxygen. View Details

Keywords: Mobile and Wireless Technology; Adaptation; Strategic Planning; Telecommunications Industry; Technology Industry

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July 2015 (Revised March 2016)
Teaching Note

Uber and Stakeholders: Managing a New Way of Riding

By: Rosabeth Moss Kanter and Daniel Fox

This case provides a vehicle to analyze stakeholder relations as a company grows, particularly in the context of new business models that challenge established industries. It introduces the dilemmas posed by rapid growth, new technologies, regulatory uncertainty, and... View Details

Keywords: Business Model; Business or Company Management; Entrepreneurship; Business and Stakeholder Relations; Innovation and Invention; Transportation Industry

What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details

Article

Large Banks and Small Firm Lending

By: Vitaly Bord, Victoria Ivashina and Ryan D. Taliaferro

We examine the long-lasting effects of the 2007 real estate price collapse on small business credit supply. Banks affected by the decline in real estate prices systematically contracted their credit to small firms. At the same time, regional and local banks, many of... View Details

Keywords: Small Firms; Credit Supply; Banking Competition; Small Business; Credit; Financial Crisis; Banks and Banking; Competition