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      • January 1985 (Revised March 2003)
      • Case

      Conex do Brasil

      By: Christopher A. Bartlett and John Young
      Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
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      Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
      • January 1985 (Revised December 1985)
      • Case

      Olivetti: Purchasing Policy

      By: Roy D. Shapiro
      Keywords: Logistics; Policy; Information Technology Industry
      Citation
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      Shapiro, Roy D. "Olivetti: Purchasing Policy." Harvard Business School Case 685-033, January 1985. (Revised December 1985.)
      • 1985
      • Article

      Small Scale Manufacturing as a Competitive Advantage

      By: L. T. Wells Jr.
      Keywords: Production
      Citation
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      Wells, L. T., Jr. "Small Scale Manufacturing as a Competitive Advantage." A Decade of Debate on Multinational Corporations. Portfolio: International Economic Perspectives 10, no. 3 (1985). (Also in T.H. Moran (ed.) Multinational Corporations: The Political Economy of Foreign Direct Investment. Lexington: Lexington Books, 1985. pp. 119-136.)
      • December 1984
      • Case

      Expense Tracking System at Tiger Creek

      By: Shoshana Zuboff
      Mill manager Carl Adelman learns that a group of senior managers is soon to visit the Tiger Creek mill to learn more about the success of the newly implemented Expense Tracking System. The System had been installed on two paper machines to give workers real time cost... View Details
      Keywords: Management Teams; Success; Cost Management; Technology; Pulp and Paper Industry
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      Zuboff, Shoshana. "Expense Tracking System at Tiger Creek." Harvard Business School Case 485-057, December 1984.
      • September 1984 (Revised September 1993)
      • Case

      Nestle S.A.: International Marketing (A)

      By: John A. Quelch
      A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
      Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland
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      Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
      • September 1984 (Revised October 1992)
      • Background Note

      Distribution Policy

      By: Robert J. Dolan
      Presents some fundamental principles of channels of distribution management. View Details
      Keywords: Distribution Channels
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      Dolan, Robert J. "Distribution Policy." Harvard Business School Background Note 585-045, September 1984. (Revised October 1992.)
      • September 1984 (Revised February 1989)
      • Case

      Benetton (A)

      By: James L. Heskett
      The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
      Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe
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      Heskett, James L. "Benetton (A)." Harvard Business School Case 685-014, September 1984. (Revised February 1989.)
      • September 1984
      • Case

      Henkel Corp.: International Sealants Brand SISTA (A)

      By: Robert J. Dolan
      Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
      Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany
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      Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
      • August 1984 (Revised October 1992)
      • Background Note

      Product Policy

      By: John A. Quelch
      Summarizes principal issues involved in product policy. View Details
      Keywords: Product; Policy
      Citation
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      Quelch, John A. "Product Policy." Harvard Business School Background Note 585-022, August 1984. (Revised October 1992.)
      • Article

      Yesterday's Accounting Undermines Production

      By: Robert S. Kaplan
      Keywords: Accounting; Production
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      Kaplan, Robert S. "Yesterday's Accounting Undermines Production." Harvard Business Review 62, no. 4 (July–August 1984): 95–101.
      • June 1984 (Revised February 1988)
      • Teaching Note

      Hoover: Multinational Product Planning, Teaching Note

      By: Benson P. Shapiro
      Keywords: Product; Planning; Multinational Firms and Management
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      Shapiro, Benson P. "Hoover: Multinational Product Planning, Teaching Note." Harvard Business School Teaching Note 584-131, June 1984. (Revised February 1988.)
      • May 1984 (Revised July 1984)
      • Teaching Note

      Mass Production and the Beginnings of Scientific Management, Teaching Note

      By: Richard S. Tedlow
      Keywords: Management; Production
      Citation
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      Tedlow, Richard S. "Mass Production and the Beginnings of Scientific Management, Teaching Note." Harvard Business School Teaching Note 384-256, May 1984. (Revised July 1984.)
      • January 1984
      • Background Note

      Note on the Textile Industry in the 1980s

      By: Kim B. Clark
      Presents major developments in textile production technology during the 1970s and early 1980s. Outlines the specific innovations as well as the company and country of origin. View Details
      Keywords: Goods and Commodities; Innovation and Invention; Production; Manufacturing Industry
      Citation
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      Clark, Kim B. "Note on the Textile Industry in the 1980s." Harvard Business School Background Note 684-046, January 1984.
      • 1984
      • Chapter

      International Trade: The Product Life Cycle Approach

      By: L. T. Wells Jr.
      Keywords: Product; Trade
      Citation
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      Wells, L. T., Jr. "International Trade: The Product Life Cycle Approach." In International Business: Issues and Concepts, edited by Reed Moyer. New York: John Wiley & Sons, 1984. (Reprint from The Product Life Cycle and International Trade.)
      • 1983
      • Other Unpublished Work

      Federal and State Infrastructure Banking: Political and Institutional Issues

      By: Dutch Leonard and Richard P. Nathan
      Keywords: Government and Politics; Infrastructure; Sovereign Finance
      Citation
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      Leonard, Dutch, and Richard P. Nathan. "Federal and State Infrastructure Banking: Political and Institutional Issues." Port Authority of New York and New Jersey, November 1983.
      • August 1983 (Revised March 1995)
      • Case

      Nineteenth Century Retailing and the Rise of the Department Store

      By: Richard S. Tedlow
      Discusses changes in retailing in the nineteenth century. View Details
      Keywords: History; Distribution; Change; Retail Industry
      Citation
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      Tedlow, Richard S. "Nineteenth Century Retailing and the Rise of the Department Store." Harvard Business School Case 384-022, August 1983. (Revised March 1995.)
      • July–August 1983
      • Article

      Quality Is More than Making a Good Product

      By: H. Takeuchi and J. Quelch
      Keywords: Quality; Product
      Citation
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      Takeuchi, H., and J. Quelch. "Quality Is More than Making a Good Product." Harvard Business Review 61, no. 4 (July–August 1983): l39–l45. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 77-86.)
      • June 1983 (Revised November 2001)
      • Case

      EMI and the CT Scanner (A)

      By: Christopher A. Bartlett
      Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry
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      Bartlett, Christopher A. "EMI and the CT Scanner (A)." Harvard Business School Case 383-194, June 1983. (Revised November 2001.)
      • June 1983 (Revised March 1985)
      • Supplement

      EMI and the CT Scanner (B)

      By: Christopher A. Bartlett
      Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry
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      Bartlett, Christopher A. "EMI and the CT Scanner (B)." Harvard Business School Supplement 383-195, June 1983. (Revised March 1985.)
      • May 1983 (Revised December 1987)
      • Case

      Technical Data Corp.

      By: William A. Sahlman
      Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated... View Details
      Keywords: Stocks; Entrepreneurship; Business Startups; Internet and the Web; Information Infrastructure; Mobile and Wireless Technology; Valuation; Negotiation Tactics; Mergers and Acquisitions; Corporate Strategy; Horizontal Integration; Information Industry; Service Industry
      Citation
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      Sahlman, William A. "Technical Data Corp." Harvard Business School Case 283-072, May 1983. (Revised December 1987.)
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