Product Development - Publications - Faculty & Research

01 Jun 1996
News

Reinventing Marketing

Professor V. Kasturi Rangan, the required Marketing course has been revamped to include new initiatives such as a marketing-strategy computer simulation (called "Pharmasim") and a module on new product development, View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

Web

Strategies for Cross-National Regions - Institute For Strategy And Competitiveness

the pressure of a global economic slowdown, it is critical for nations to work together to develop regional strategies that improve competitiveness across borders. Strategies that coordinate economic policy among neighboring countries... View Details

24 Apr 2014
News

Ensuring a business’s profitability enables it to serve society

accelerate the development of our products, we are growing and investing more in product and capacity, which in turn contributes to economic solutions around the globe,” said Fields. “Our goal is to serve... View Details

20 Jun 2017
First Look

First Look at New Research and Ideas, June 20

leave for home by 5:30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T, and BPCL have in common? They are the win-win corporations!... View Details

Keywords: Sean Silverthorne

01 Dec 2008
News

A U.S. Turnaround?

objective was met. Our space research gave rise to Silicon Valley, and U.S. industrial strength was enhanced by technology innovation derived from products created for our satellite program. By 1980, however, Europe, helped by the... View Details

Keywords: Byron Wien; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

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Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

returned, inexpensive Waltham watches had a ready market. 20 Waltham watches had saturated the domestic market by the 1870s, so Robbins took advantage of the 1873 downturn to court new customers: women, with their often-overlooked purchasing power, and the market... View Details

Web

Meet the Team | Information Technology

Margolis ; James Dinan and Elizabeth Miller Professor of Business Administration Unit Head, Organizational Behavior Chair, Program for Leadership Development Ruth Page Director of Multimedia Development Ruth... View Details

01 Jun 2014
News

Innovation: An Orchestra of One

earning a $15,000 runner-up prize. Shortly thereafter, the three founded Sonation and renamed the product Cadenza. Chao and her cofounders met with Apple last fall and are focused on developing an iPad and... View Details

Keywords: Julia Hanna; Arts, Entertainment

Louis K. Eilers

Eilers presided over 5 years of consecutive Top 50 market value performance. He developed new products and services, most notably in the area of petrochemicals. View Details

Keywords: Fabricated Goods

August 1998 (Revised June 2000)
Case

FairMarket, Inc.: Where Buyers and Sellers Connect

By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube

On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,... View Details

Keywords: Business Startups; Debates; Entrepreneurship; Growth and Development; Growth Management; Management Style; Product Launch; Multi-Sided Platforms; Problems and Challenges; Information Technology; Information Technology Industry; Web Services Industry

Citation

Find at Harvard

07 Jan 2009
What Do You Think?

Is the World Really Flat?

three-by-three matrix composed of high/mid/ground-level products and services and high/mid/ground-level know-how—for example, developers of high-level (think microprocessors), mid-level (motherboards), and... View Details

Keywords: by Jim Heskett

02 May 2017
First Look

First Look at New Research: May 2, 2017

Crushing By: Gino, Francesca, Bradley Staats, Jon M. Jachimowicz, Julia J. Lee, and Jochen I. Menges Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52592 2016 A Commitment to Law, View Details

Keywords: Carmen Nobel

Web

Getting Things Done: Motivating Yourself and Others - Course Catalog

(ii) designing incentive systems, broadly defined, that motivate both individual performance and organizational behavior. Students will learn to apply these concepts to enhance their own productivity while also View Details

19 Mar 2013
First Look

First Look: March 19

making use of a local app-development company; using an outsourcing platform like oDesk; contracting with Dashfire, a friend's company that charges low fees for product development in exchange for equity; or... View Details

Keywords: Sean Silverthorne

03 Aug 2016
What Do You Think?

How Can We Hold the “Leadership Industry” Accountable?

profit for shareholders and directors. Pfeffer is also tired of seeing so-called leadership development services offered in a sanitized vacuum by a “leadership industry” under “brands” such as authentic leadership and servant leadership,... View Details

Keywords: by James Heskett; Education

09 Aug 2006
Research & Ideas

Career Advancement Without Experience

contractors, they enjoy a broader social network from which to draw referrals than most permanent employees. In the film industry—where most hiring is done based on a production manager's previous experience with an individual—referrals... View Details

Keywords: by Julia Hanna; Motion Pictures & Video; Technology

26 Sep 2024
Blog Post

Syngenta Tomato Vision

Product Development & Marketing, where Product Development Specialists and Breeders explained the process for View Details

01 May 2015
News

Celebrating and Supporting Leadership

societal progress by creating jobs, investing in communities, and bringing the world much-needed products and services. "In an era of budget austerity and political gridlock, business is called on to play a larger role in providing social... View Details

Keywords: Educational Services

May 2020
Teaching Note

Shiseido: Reinvesting in Brand

By: Jill Avery

Teaching Note for HBS Case No. 519-026. Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing that had led to a vicious cycle of declining customer support and brand value. Would... View Details

Keywords: Brand Management; Marketing ROI; Brand Portfolio Strategy; Growth Strategy; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry; Japan; Asia