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  • July 2009 (Revised October 2011)
  • Case

VeeV on the Rocks?

By: Joshua D. Margolis, Christopher Marquis and Laura Winig
Three pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV, the world's first alcoholic beverage infused with acai berries. Brothers Courtney and Carter Reum founded VeeV in 2007 and the firm has... View Details
Keywords: Quality; Food; Business Growth and Maturation; Ethics; Corporate Social Responsibility and Impact; Entrepreneurship; Business Startups; Equity; Food and Beverage Industry
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Margolis, Joshua D., Christopher Marquis, and Laura Winig. "VeeV on the Rocks?" Harvard Business School Case 410-006, July 2009. (Revised October 2011.)
  • January 2015
  • Article

Marketplace or Reseller?

By: Andrei Hagiu and Julian Wright
Intermediaries can choose between functioning as a marketplace (on which suppliers sell their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a decision between whether control rights over... View Details
Keywords: Intermediation; Multi-sided Platforms; Control Rights; Marketing
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Hagiu, Andrei, and Julian Wright. "Marketplace or Reseller?" Management Science 61, no. 1 (January 2015): 184–203.
  • Web

Faculty & Research

emissions. Exit policies have reduced CO2e emissions from energy production by an estimated 0.62 gigaton. Citation Related Green, Daniel, and Boris Vallée. "Measurement and... View Details
  • October 1991 (Revised October 2004)
  • Case

Hilton Manufacturing Company

By: William J. Bruns Jr.
A professional manager is hired by a small manufacturing company after the president discovers he made poor decisions. One product appears to be unprofitable, whereas the product sold in highest volume is under competitive price pressure. A crude cost accounting system... View Details
Keywords: Cost Accounting; Asset Pricing; Problems and Challenges; Risk and Uncertainty; Decisions; Governance Controls; Performance Effectiveness; Business Strategy; Two-Sided Platforms; Fair Value Accounting; Manufacturing Industry
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Bruns, William J., Jr. "Hilton Manufacturing Company." Harvard Business School Case 192-063, October 1991. (Revised October 2004.)
  • April 2010 (Revised April 2010)
  • Case

Mercadona

This case presents the predicament of a company trying to do right by its customers and its employees as the economic crisis of 2008 hits home. Fifteen years earlier, this Spanish supermarket chain had adopted its own version of total quality management, called the... View Details
Keywords: Customer Satisfaction; Compensation and Benefits; Employee Relationship Management; Service Operations; Business Processes; Retail Industry; Spain
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Ton, Zeynep, and Simon Harrow. "Mercadona." Harvard Business School Case 610-089, April 2010. (Revised April 2010.)
  • October 1993 (Revised November 1994)
  • Case

Michigan Manufacturing Corp.: The Pontiac Plant--1988

By: Clayton M. Christensen
Michigan Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details
Keywords: Cost Accounting; Factories, Labs, and Plants; Profit; Brands and Branding; Mission and Purpose; Networks; Auto Industry; Manufacturing Industry
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Christensen, Clayton M. "Michigan Manufacturing Corp.: The Pontiac Plant--1988." Harvard Business School Case 694-051, October 1993. (Revised November 1994.)
  • February 1994
  • Case

Kathryn McNeil (A)

By: Joseph L. Badaracco Jr.
Charles Foley, vice president of the computer retailing firm Sayer MicroWorld, must decide whether or not to fire his employee, Kathryn McNeil, a 37-year-old product manager who has been unable to work as many hours as her colleagues due to her status as a single... View Details
Keywords: Ethics; Values and Beliefs; Employees; Work-Life Balance; Resignation and Termination; Mergers and Acquisitions; Retail Industry
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Badaracco, Joseph L., Jr. "Kathryn McNeil (A)." Harvard Business School Case 394-111, February 1994.
  • October 2018 (Revised July 2023)
  • Case

The Boston Beer Company (A): New CEO

By: Christina R. Wing and Marco Iansiti
In 1984, when the Boston Beer Company’s Samuel Adams Boston Lager was first sold, founder Jim Koch had helped ignite a craft beer movement by making small-batch premium beers in an era of industry consolidation. By 2018, Boston Beer was a publicly traded company that... View Details
Keywords: Beer/brewing Industry; Succession; Leadership; Change; Supply Chain; Change Management; Entrepreneurship; Supply Chain Management; Management Succession; Food and Beverage Industry; United States; Boston
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Wing, Christina R., and Marco Iansiti. "The Boston Beer Company (A): New CEO." Harvard Business School Case 619-021, October 2018. (Revised July 2023.)
  • 2011
  • Working Paper

The Organization of Firms Across Countries

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
We argue that social capital as proxied by trust increases aggregate productivity by affecting the organization of firms. To do this we collect new data on the decentralization of investment, hiring, production, and sales decisions from Corporate Headquarters to local... View Details
Keywords: Geographic Location; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Organizational Structure; Performance Productivity; Trust; Asia; Europe; United States
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Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "The Organization of Firms Across Countries." Harvard Business School Working Paper, No. 12-005, August 2011. (Slides from 2008.)
  • June 1996
  • Case

Becton Dickinson: Managing the Global Enterprise, 1996

Becton Dickinson, a U.S.-based maker of medical and diagnostic devices, has been organized into a mixed structure of U.S.-based divisions and country/region organizations. In 1995, three businesses shifted to become worldwide divisions, forcing a reexamination of the... View Details
Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Organizational Structure; Medical Devices and Supplies Industry; United States
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Rosenzweig, Philip M. "Becton Dickinson: Managing the Global Enterprise, 1996." Harvard Business School Case 396-420, June 1996.
  • Article

Variety of Innovation in Global Value Chains

By: Giulio Buciuni and Gary P. Pisano
This article analyzes how the geography and organization of pre- and production stages in Global Value Chains (GVC) contribute to lead firms' innovation development. A novel approach in GVC studies is introduced based on transaction cost economics (TCE) and the... View Details
Keywords: GVC; Global Value Chains; Manufacturing; Production; Global Range; Innovation and Invention
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Buciuni, Giulio, and Gary P. Pisano. "Variety of Innovation in Global Value Chains." Art. 101167. Journal of World Business 56, no. 2 (February 2021).
  • March 1999 (Revised April 1999)
  • Case

Environmental Risk Management at Chevron Corporation

By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns
Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or... View Details
Keywords: Risk Management; Risk and Uncertainty; Environmental Sustainability; Energy Generation; Supply Chain Management; Metals and Minerals; Management Systems; Management Teams; Trade; Vertical Integration; Energy Industry; Mining Industry
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Reinhardt, Forest L., Monica M Mandelli, and Jennifer Burns. "Environmental Risk Management at Chevron Corporation." Harvard Business School Case 799-062, March 1999. (Revised April 1999.)
  • 2008
  • Book

Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

By: James L. Heskett, W. Earl Sasser Jr. and Joe Wheeler
Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business. Employee-owners exhibit... View Details
Keywords: Customer Satisfaction; Organizational Change and Adaptation; Customer Ownership; Employee Ownership; Competitive Advantage; Value Creation
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Heskett, James L., W. Earl Sasser Jr., and Joe Wheeler. Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage. Harvard Business Press, 2008.

    Producing Prosperity: Why America Needs a Manufacturing Renaissance

    For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in... View Details

    • October 2021 (Revised February 2023)
    • Case

    Ant Group (A)

    By: Krishna G. Palepu, Feng Zhu, Susie L. Ma and Kerry Herman
    In 2004, Chinese e-commerce company Alibaba created Alipay, an app to facilitate payments on its e-commerce sites. As Alibaba grew, so did Alipay, until Alipay spawned its own ecosystem of financial technology products and services under the name of Ant Group. By 2020,... View Details
    Keywords: Payment Systems; Information Technology; Value Creation; Network Effects; Strategy; Disruptive Innovation; Initial Public Offering; Technology Industry; Financial Services Industry; China
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    Palepu, Krishna G., Feng Zhu, Susie L. Ma, and Kerry Herman. "Ant Group (A)." Harvard Business School Case 122-003, October 2021. (Revised February 2023.)
    • 10 Jul 2023
    • In Practice

    The Harvard Business School Faculty Summer Reader 2023

    attributes like aesthetics from products that shape consumer-brand interactions. Finally, let me share a book that has touched my soul—The Three-Body Problem by Liu Cixin. This is a science-fiction masterpiece exploring humanity's quest... View Details
    Keywords: by Dina Gerdeman
    • November 1992 (Revised January 2002)
    • Case

    Process Control at Polaroid (A)

    By: H. Kent Bowen and Steven C. Wheelwright
    Describes the initial efforts at a film production plant to shift from a traditional QC inspection mentality to a worker-based process control mentality. Students can prepare SPC charts, propose actions needed, and combine steps into an overall action plan. View Details
    Keywords: Management Systems; Operations; Quality; Factories, Labs, and Plants; Business Processes; Change Management; Consumer Products Industry; Consumer Products Industry
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    Bowen, H. Kent, and Steven C. Wheelwright. "Process Control at Polaroid (A)." Harvard Business School Case 693-047, November 1992. (Revised January 2002.)

      Leslie A. Perlow

      Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the Crafting Your Life Special Project, dedicated to helping individuals make purposeful life choices while gathering... View Details

      • January–February 2024
      • Article

      Leaders Must React: A Framework for Responding to Unforeseen Events

      By: Nitin Nohria
      To be successful, CEOs must articulate a compelling vision, align people around it, and motivate them to execute it. But there’s one thing that can make or break them: how they respond in real time to unforeseen events.

      On average, addressing unexpected... View Details
      Keywords: Crisis Management; Management Skills; Leadership Style
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      Nohria, Nitin. "Leaders Must React: A Framework for Responding to Unforeseen Events." Harvard Business Review 102, no. 1 (January–February 2024): 51–55.
      • August 1994 (Revised May 1997)
      • Case

      Sony Corporation: The Walkman Line

      Explores how Sony manages its Walkman line in both the domestic (Japanese) and Western markets. Describes a simple target costing system, a simple Japanese cost accounting system, and the management of product proliferation. View Details
      Keywords: Cost Accounting; Brands and Branding; Consumer Products Industry; Japan
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      Cooper, Robin. "Sony Corporation: The Walkman Line." Harvard Business School Case 195-076, August 1994. (Revised May 1997.)
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