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  • 06 Dec 2018
  • News

Source Code

mornings-only class schedule, she spent the afternoons working retail at an athletic clothing shop. “I think it planted an entrepreneurial seed in me. I loved the hands-on aspect to it, I loved how you could see the results of what you... View Details
Keywords: Dan Morrell; illustrations by Daniel Hertzberg
  • 27 Nov 2012
  • News

The Beauty of the Network

Pao: A beauty business veteran leverages the HBS network to launch her own skincare line. Photo courtesy Patti Pao Patti Pao (MBA 1987) describes her two years at HBS as “spectacularly unsuccessful,” thanks in part to a culture clash with the section-enforced structure... View Details
Keywords: cosmetics; salmon; Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

Many distinctive aspects of the textile and apparel industries present challenges to implementing electronic commerce. First, and perhaps most important, is the difficulty of accurately characterizing the product online. Many of the characteristics of a garment that... View Details
Keywords: by Jan Hammond & Kristin Kohler; Retail; Retail; Retail; Retail; Retail
  • August 2022
  • Supplement

Zalora: Data-Driven Pricing Recommendations

By: Ayelet Israeli
This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details
Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Retail Industry; Retail Industry; Retail Industry; Singapore
Related
  • September 2020 (Revised July 2022)
  • Supplement

Spreadsheet Supplement to Artea (B) and (C)

By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting" View Details
Keywords: Gender; Race; Diversity; Marketing; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Retail Industry; Retail Industry; United States
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  • September 2020 (Revised July 2022)
  • Exercise

Artea (C): Potential Discrimination through Algorithmic Targeting

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Retail Industry; Retail Industry; United States
Related
  • September 2020 (Revised July 2022)
  • Teaching Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza
Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and... View Details
Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Decision Making; Ethics; Customer Relationship Management; Retail Industry; Retail Industry; Retail Industry; United States
Related
  • February 2018 (Revised June 2019)
  • Case

Jaguar Capital S.A.S., Take the Money and Run?

By: Nori Gerardo Lietz and Sayiddah Fatima McCree
In January 2014, Tomas Uribe and Rodrigo Sanchez-Rios of Jaguar Capital S.A.S. (Jaguar or Jaguar Capital), were considering an offer from White Stone, the world’s largest private equity real estate investor. Jaguar Capital needed capital to fund its investment thesis,... View Details
Keywords: Real Estate; Investing; Private Equity Financing; Deal Structuring; Emerging Market; Emerging Economies; Emerging Market Finance; International Entrepreneurship; Finance; Entrepreneurship; Agreements and Arrangements; Emerging Markets; Retail Industry; Retail Industry; Retail Industry; Colombia; Latin America; United States
Related
  • February 1985 (Revised July 1993)
  • Case

Puritan Drug Co.

David Thomas takes his first sales management assignment and is faced with a sales rep revolt because of a possible territory reorganization. In addition, his sales division is performing well below the national average. Rewritten version of a case by R.Z. Sorenson. View Details
Keywords: Salesforce Management; Conflict and Resolution; Retail Industry; Retail Industry; Retail Industry
Related
  • 10 Aug 2021
  • Blog Post

Meet the Health & Wellness Club

Our Mission Our mission is to establish a community at Harvard Business School for individuals who are interested in exploring health and wellness trends and connecting with like-minded students, entrepreneurs, and leaders in this space. We ask our members to think... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail
  • 01 Jun 2011
  • News

Walking the TalkTalk

Harding: Tiddlywinks and telecom. Other Newsmakers Bob Gannon (OPM 16, 1990) David Miller (MBA ’03) Allison O’Kelly (MBA ’99) Amos Schocken (MBA ’70) Mike Stone (MBA ’88) Tom Tiller (MBA ’91) Bill Wyman (MBA ’65) Ammara Yaqub (MBA ’05) Describing herself to London’s... View Details
Keywords: Retail Trade; Retail Trade; Retail Trade; Retail Trade
  • 01 Dec 2016
  • News

Alumni Books of 2016

the transformation of markets. From the auction theories powering Google’s ad algorithms to the models that online retailers use to prevent internet fraud, even the most high-tech modern businesses are empowered by theory first envisioned... View Details
  • 16 Jul 2013
  • First Look

First Look: July 16

deliver, and evaluate Sullivan's sales calls on two important retail buyers, Sam Cartwright of Mothercare and Anthony Pierce of John Lewis. The main case provides relevant background information about Faraway's market opportunity,... View Details
Keywords: Anna Secino
  • 01 Dec 2009
  • News

Seven Honored with Alumni Achievement Award

On October 19, the School conferred its highest honor, the Alumni Achievement Award, on seven distinguished individuals. Since 1968, the School has selected outstanding men and women for the award, recognizing their accomplishments in the public and the private... View Details
Keywords: Susan Young; awards; fishing; Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

the Largest Bank in the U.S.? When Jamie Dimon took over as CEO of JPMorgan Chase & Co. (JPMorgan Chase) in 2005, he reaffirmed the commitment to pursue a "universal bank" strategy—providing a full range of products and services to both View Details
Keywords: Dina Gerdeman
  • 30 Jun 2009
  • First Look

First Look: June 30

(July-August 2009) Abstract What if the current recession turns out to be like the Great Depression of 1929-1933? Four years from now, the United States might find itself with a still-shrinking economy, half as many banks as in 2009, a third as many hedge funds, and... View Details
Keywords: Martha Lagace
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

b01/en/common/item_detail.jhtml?id=609027 Kmart and ESL Investments (A) Harvard Business School Case 209-044 A major bankrupt retailer is poised to emerge from Chapter 11. Two activist hedge funds ("vulture investors") will own... View Details
Keywords: Martha Lagace
  • 28 Oct 2013
  • News

The Federator

Keywords: Reva; Mahindra; Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

By: Deller, Carolyn, and Tatiana Sandino Abstract—Using retail chain data, we study the effects of a tournament incentive plan based primarily on objective performance, but incorporating managerial discretion in the selection of winners.... View Details
Keywords: Dina Gerdeman
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

produce markets. Run by CEO George Hongchoy, the company had evolved from managing retail spaces in public housing estates in Hong Kong into new property types such as offices as well as into new geographies such as Beijing and Shanghai... View Details
Keywords: Sean Silverthorne