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  • February 2011
  • Case

oDesk: Changing How the World Works

By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska
It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details
Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry
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  • March 2009 (Revised March 2010)
  • Case

Groupe Eurotunnel S.A. (A)

By: Stuart C. Gilson, Vincent Marie Dessain and Sarah Abbott
In the summer of 2006, the chairman and CEO of Eurotunnel Group is faced with the decision whether to file for bankruptcy protection, after having failed to gain creditor approval of an ambitious out-of-court restructuring plan. The company, which has been attempting... View Details
Keywords: Restructuring; Capital Structure; Insolvency and Bankruptcy; Laws and Statutes; Risk Management; Rail Industry; France; United Kingdom
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  • 2009
  • Other Unpublished Work

When Does Industrial Policy Work? Evidence from the Brazilian Ethanol Fuel Industry

By: Santiago Mingo and Tarun Khanna
What is the impact of a state-led industrial policy program on entrepreneurial activity, industry evolution, and firm competitiveness? How and when is industrial policy an effective tool to spur the development of an emerging industry? To address these questions, we... View Details
Keywords: Economic Growth; Entrepreneurship; Policy; Industry Growth; Business and Government Relations; Competition; Energy Industry; Brazil
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    Winning in Emerging Markets: A Roadmap for Strategy and Execution

    Most books thus far on emerging markets are either investing-oriented, or country - or market-specific, or descriptive. No book has definitively targeted the corporate strategists who need a practical framework and assessment tools for analyzing emerging markets,... View Details

    • 07 Oct 2014
    • First Look

    First Look: October 7

    from abroad is substantially more challenging than the economics alone would predict. This paper looks at some of the issues firms moving large assembly operations back to the U.S. have faced, along with recommendations for more... View Details
    Keywords: Sean Silverthorne
    • November 2000 (Revised April 2004)
    • Case

    Airbus A3XX: Developing the World's Largest Commercial Jet (A)

    By: Benjamin C. Esty and Michael Kane
    In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details
    Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry
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    • June 2024 (Revised August 2024)
    • Case

    Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

    By: Tatiana Sandino and Samuel Grad
    Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details
    Keywords: Balanced Scorecard; Restructuring; Training; Supply Chain Management; Distribution; E-commerce; Business Model; Business Plan; Decision Choices and Conditions; Marketing Strategy; Alignment; Brands and Branding; Negotiation; Joint Ventures; Strategic Planning; Salesforce Management; Competition; Retail Industry; Consumer Products Industry; Beauty and Cosmetics Industry; India
    Related
    • 11 Apr 2011
    • Lessons from the Classroom

    Teaching a ‘Lean Startup’ Strategy

    A dozen years ago, it seemed like all it took to launch a successful technology company was a vague idea, a PowerPoint presentation, a trade-show booth with a sexy spokesmodel, and a URL. Then the dot-com bubble burst and investors got wiser and warier. Gone are the... View Details
    Keywords: by Carmen Nobel; Technology; Computer
    • 14 Jul 2016
    • Blog Post

    Dating at HBS

    discussion group, I came to respect him greatly. We always ended up on the same side of the arguments, and whereas I could teach him Finance he excelled in Technology and Operations Management, so we complemented each other’s skillset. We... View Details
    • April 1988 (Revised April 1991)
    • Case

    Boeing 767: From Concept to Production (A)

    By: David A. Garvin
    Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details
    Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry
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    • Web

    Marketing Awards & Honors - Faculty & Research

    Award in the Marketing category for “The New York Times Paywall” with Vineet Kumar, Bharat Anand, and Felix Oberholzer-Gee (HBS Case 512-077). Sunil Gupta : Finalist for the 2016 Long Term Impact Award from the Institute for Operations... View Details
    • August 1998 (Revised July 2002)
    • Case

    Innovation at 3M Corporation (A)

    By: Stefan H. Thomke and Ashok Nimgade
    Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
    Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
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    • June 2000
    • Case

    Four Seasons Hotels and Resorts

    Four Seasons has a love/hate relationship with technology, including the best Web site in the industry. This case examines how a leading service delivers high-tech/high-touch, and looks at its progressive human resource strategy. View Details
    Keywords: Information Technology; Service Operations; Accommodations Industry
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    • March 2001 (Revised August 2003)
    • Case

    Wilkerson Company

    By: Robert S. Kaplan
    The president of Wilkerson, faced with declining profits, is struggling to understand why the company is encountering severe price competition on one product line while able to raise prices without competitive response on another product line. The controller proposes... View Details
    Keywords: Activity Based Costing and Management; Competition; Profit; Product; Consumer Products Industry
    Related
    • 11 Mar 2024
    • News

    In Harmony

    Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details
    Keywords: Julia Hanna; photograph by Jun Michael Park
    • Web

    Demonstration Policy | About

    other form of collective action on the HBS campus should register with HBS Operations at least three business days in advance of the desired date. Groups that may necessitate additional security should aim to register as far in advance as... View Details
    • September 2015
    • Case

    Eco7: Launching a New Motor Oil

    By: John Quelch and Sunru Yong
    Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
    Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry
    Related
    • 01 Jan 2010
    • News

    James Dimon, MBA 1982

    Chairman and CEO, JPMorgan Chase & Co. Return to Alumni Achievement Awards main page Earlier Education: B.A., Economics and Psychology, Tufts University, 1978 On Leadership: “Set and meet high standards of integrity, performance, and service. You have to be... View Details
    • Web

    Finance Awards & Honors - Faculty & Research

    Competition Championship (83kg). Lauren H. Cohen : Winner of the 2022 Best Paper Award on Finance in Management Science from the Finance Section of the Institute for Operations Research and the Management Sciences (INFORMS) for "Patent... View Details
    • 01 Jan 2005
    • News

    Joseph J. O'Donnell, MBA 1971

    throughout the past three decades, as I've grown the company a little bit each year. In time, you end up with something a lot bigger and more diverse than you ever imagined." Today, Boston Culinary Group (as it is now known) manages and owns 150 food-service View Details