Publications

Publications

Filter Results: (14,267) Arrow Down
Filter Results: (14,267) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 185 of 14,267 Results →

    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services

      Derek C. M. van Bever

      Derek van Bever is a Senior Lecturer in the General Management Unit of Harvard Business School. He teaches courses in both years of the MBA program (“Leadership and Corporate Accountability” in the first-year required curriculum and “Building and Sustaining a... View Details

      • July 2022
      • Teaching Note

      Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

      By: Ayelet Israeli, Fares Khrais and Menna Hassan
      Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
      Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
      Related
      • 27 Sep 2004
      • Research & Ideas

      IBM Finds Profit in Diversity

      interviewed were struck by Gerstner's interest and active involvement in the development of high-potential minority and female senior managers and junior executives; he took a personal interest in how they... View Details
      Keywords: by David A. Thomas
      • 12 Feb 2007
      • Working Paper Summaries

      Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels

      Keywords: by Jill Avery, Mary Caravella, John Deighton & Thomas Steenburgh; Retail
      • 28 Oct 2019
      • Research & Ideas

      Brick-and-Mortar Stores Are Making a Comeback

      social media. They might serve a small number people during a pop-up experience, but if those people send that message out on social media, the effect is an exponential multiplier. Glossier’s expectation is that you will move your purchasing to the digital space after... View Details
      Keywords: by Jen McFarland Flint; Retail
      • 26 Jul 2004
      • Research & Ideas

      A Better Way to Negotiate: Backward

      technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer electronics... View Details
      Keywords: by James K. Sebenius
      • May 1994
      • Background Note

      Designing Channels of Distribution

      By: V. Kasturi Rangan
      Presents a framework and a method for addressing the new product channel choice decision. Offers a six-step method that involves: 1) disaggregating and prioritizing a distribution channel by customers' channel function requirements; 2) obtaining and combining... View Details
      Keywords: Distribution Channels; Framework; Cost; Customers; Cost vs Benefits; Management
      Related
      • 05 Jun 2006
      • Research & Ideas

      Using Competition to Reform Healthcare

      surgical team, the overall care cycle is crucial. Unless the patient's problem is accurately diagnosed, the patient is properly prepared, and recovery and rehabilitation are managed well, patient results will suffer. Indeed, the impact of... View Details
      Keywords: by Michael E. Porter; Health
      • 12 Aug 2008
      • Op-Ed

      Google-Yahoo Ad Deal is Bad for Online Advertising

      increases from the arrangement, but critics claim Google would be the ultimate winner by consolidating more power in the market. Edelman prepared the remarks for a June 27, 2008, hearing, which was later rescheduled. Here is the prepared... View Details
      Keywords: by Benjamin G. Edelman; Advertising; Publishing
      • 01 Oct 2009
      • Working Paper Summaries

      Systemic Risk and the Refinancing Ratchet Effect

      Keywords: by Amir E. Khandani, Andrew W. Lo & Robert C. Merton; Construction; Real Estate
      • 22 Dec 2003
      • Research & Ideas

      Why Negotiation is Like Jazz

      negotiation requires adapting your communication acts to the most advantageous pattern. Learning The Notes Imagine you're a sales rep negotiating with the procurement manager of a professional services firm. Your company is the only... View Details
      Keywords: by Kathleen L. McGinn
      • 21 Jul 2019
      • Working Paper Summaries

      Why Do User Communities Matter for Strategy?

      Keywords: by Sonali K. Shah and Frank Nagle
      • 17 Jun 2019
      • Research & Ideas

      What Hospitals Must Learn to Compete

      Considering how much money is spent in the field and the advances that the US economy has made on so many other fronts, that is really shocking. Dafny: And that variation in management practice is also supported View Details
      Keywords: by Alumni Bulletin Staff; Health
      • 10 Dec 2009
      • Working Paper Summaries

      State Owned Entity Reform in Absence of Privatization: Reforming Indian National Laboratories and Role of Leadership

      Keywords: by Prithwiraj Choudhury & Tarun Khanna
      • August 2014
      • Case

      Three Jays Corporation

      By: Paul Marshall and Mark Davis
      Brodie Arens is an MBA student and summer intern at Three Jays Corporation, a jam and jelly manufacturer in Michigan. Brodie's first assignment as an intern is to update the inventory and production planning system. Initially, he begins by updating the Economic Order... View Details
      Related
      • 21 Oct 2002
      • Research & Ideas

      The Parable of the Bungled Baggage And the Unhappy Customer

      presentation to their top management group. I was going to give the presentation right at the airport. First class flight from Boston to that location. It was really a great meal, great service. Everything was perfect. As we pulled into... View Details
      Keywords: by W. Earl Sasser
      • October 2021 (Revised March 2022)
      • Supplement

      PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

      By: Ayelet Israeli and Fabrizio Fantini
      PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
      Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; Retail Industry; Italy
      Related
      • October 2016 (Revised November 2016)
      • Case

      DO & CO: Gourmet Entertainment

      By: Juan Alcácer and Esel Çekin
      This case is about a global catering, restaurant, and hospitality company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline... View Details
      Keywords: Strategy; International Expansion; Operational Constraints; Three-dimensional Growth; Value-added Approach; Brand Acquisition; Airline Catering; Airline Industry; Event Catering; Hospitality; Profitable Growth; Team Management; Competition; Talent and Talent Management; Corporate Strategy; Operations; Brands and Branding; Value Creation; Globalized Firms and Management; Expansion; Acquisition; Growth and Development Strategy; Food and Beverage Industry; Air Transportation Industry; Service Industry
      Related
      • 16 Jul 2012
      • Research & Ideas

      Book Excerpt: ‘The Strategist’

      be a key facet of leadership. Leadership and Strategy Are Inseparable From The Strategist: Be the Leader Your Business Needs By Cynthia A. Montgomery Many leaders today do not understand the ongoing, intimate connection between leadership... View Details
      Keywords: by Cynthia A. Montgomery