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Show Results For
- All HBS Web
(3,915)
- People (16)
- News (905)
- Research (2,468)
- Events (27)
- Multimedia (47)
- Faculty Publications (1,847)
- 17 May 2011
- News
New York Talent Wars
- 13 Aug 2012
- News
41 Female Founders Every Entrepreneur Should Know
- January 2015 (Revised July 2019)
- Case
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- 25 Apr 2016
- News
Trail Blazer
Photography by Alexander Rubin Chuck McMinn (MBA 1978) has worked at enough in startups to know that the only guarantee in technology is that today’s hot product will eventually be replaced by more innovative technology. That’s why McMinn, founder and chair of the Napa... View Details
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
SeventyFour Few phrases in business are more seductive than the one attributed to Ralph Waldo Emerson in the 19th century: “Build a better mousetrap and the world will beat a path to your door.” Unless, of course, what you are selling is something totally new, like 3-D... View Details
- 01 Sep 2011
- News
Taking That Hill
Niekamp “Honestly I don’t spend a lot of time thinking about being a woman in a male industry,” Cynthia Niekamp (MBA 1983) told the Pittsburgh Post-Gazette (April 27, 2011). “It’s just my life; it’s been my life.” Niekamp, who as a student worked during summer... View Details
- 21 Jan 2014
- First Look
First Look: January 21
http://hbr.org/product/gap-inc-2000/an/713508-PDF-ENG Harvard Business School Case 713-511 Gap, Inc., 2012 Between 2000 and 2012, Gap, Inc. ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M... View Details
Keywords: Sean Silverthorne
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
faculty, Hart, MBA '81, DBA '95, had direct knowledge of her course material: in 1985, she was one of the four founding officers of Staples Inc., the office-products retailer whose sales now exceed $10 billion per year. Hart wanted her... View Details
Keywords: by John S. Rosenberg
- Career Coach
Brent Brown
Brent (HBS '02) has experience in private equity/venture capital, investment banking, and real estate, consumer products and digital media industries and currently serves on the boards of numerous private companies. Work Experience: US Army, Goldman Sachs, Taurus... View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
KindredHarvard Business School Case 513-052 Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through UK grocery retailers, was assessing Greencore's growth options. Growth potential was limited in the UK, a mature market... View Details
Keywords: Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
has begun to grow kiwifruit outside of New Zealand in order to have the product on retail shelves year round. Is this the right strategy for the future? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511001-PDF-ENG Asian Agri... View Details
Keywords: Sean Silverthorne
- 05 May 2011
- News
Breaking Ground in Manufacturing
- 04 Dec 2012
- First Look
First Look: December 4
Circuit City was forced into liquidation. Unable to meet creditors' demands, and with no acquirer in sight, Circuit City began the process of liquidating its remaining 567 U.S. stores. Circuit City had been the leader in consumer electronics View Details
Keywords: Carmen Nobel
- 17 Apr 2007
- First Look
First Look: April 17, 2007
best adapt to differences in the basic institutions of capitalism and consumer preferences across countries as well as within them. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707521 Hallstead Jewelers Harvard Business School Case... View Details
Keywords: Martha Lagace
- 01 Dec 2007
- News
The Wise Men
rather crude reference to the bathrooms used by two or three suites of students.” An expert in the fields of consumer marketing and retail distribution, Walter Salmon (MBA ’54) graduated from the City College of New York and was admitted... View Details
Keywords: Garry Emmons;Julia Hanna
- 01 Jun 2017
- News
Life in Lockdown
for the app—Foalea says she is committed to following through with TAMO to see where she can take it. She knows it will be a lot of work and lists just a few of the necessary steps: She will need to find retail partners; the only way she... View Details
- 01 Sep 2004
- News
Promise & Perils
programs. “Local governments already are running deficits, and they are getting worse,” said Abrami. Foreign competition that further weakens local enterprises and erodes the tax base could trigger a WTO backlash at the provincial level, she warned. Already, local... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their... View Details
Keywords: Martha Lagace
- Career Coach
Martha Tassinari
Martha (HBS '94) has been an executive coach and career counselor at HBS since 2007. She has helped thousands of MBA students, Alumni and Executive Education participants (GMP, PLD, OPM, New Path) identify and reach their career and professional development goals.... View Details
- 22 Sep 2009
- First Look
First Look: September 22
president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item;... View Details
Keywords: Martha Lagace