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Publications

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  • All HBS Web  (5,785)
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    • News  (982)
    • Research  (3,905)
    • Events  (27)
    • Multimedia  (22)
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Show Results For

  • All HBS Web  (5,785)
    • People  (25)
    • News  (982)
    • Research  (3,905)
    • Events  (27)
    • Multimedia  (22)
  • Faculty Publications  (2,551)
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  • Web

Alumni in Climate Networking Series: San Francisco - Addressing Extreme Weather, Climate Risk, and Resilience - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable View Details
  • 01 Sep 2006
  • News

Faculty Books

consumers. Comparing eight areas of policy — product liability law, product safety standards and recall, misleading advertising, comparative product tests, View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 06 Sep 2011
  • Research & Ideas

How Small Wins Unleash Creativity

All good managers understand the importance of making sure that every member of a team feels personally motivated and necessary throughout the workday, lest their work should stagnate and suffer. But what's the key to igniting creativity, joy, trust, and View Details
Keywords: by Carmen Nobel
  • 01 Sep 2011
  • News

Faculty Research Online

fast-food formula for the local market. Teaching a ‘Lean Start-Up’ Strategy Most start-ups fail because they waste too much time and money building the wrong product before realizing too late what the right View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • May 2020
  • Teaching Note

Shiseido: Reinvesting in Brand

By: Jill Avery
Teaching Note for HBS Case No. 519-026. Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing that had led to a vicious cycle of declining customer support and brand value. Would... View Details
Keywords: Brand Management; Marketing ROI; Brand Portfolio Strategy; Growth Strategy; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry; Japan; Asia
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Avery, Jill. "Shiseido: Reinvesting in Brand." Harvard Business School Teaching Note 520-116, May 2020.
  • 29 Jan 2025
  • Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

helped me realize that while I loved marketing, I wanted to focus on products and content that enriched or entertained. I’ve always been someone who wants to brighten peoples’ day, and I sought to integrate that into my career. I took on... View Details

    Alfred C. Fuller

    Fuller developed a new, unique brush for household use and employed salesmen, called independent “dealers,” to sell his brushes directly to the consumer. Fuller grew sales of his firm from $40,000 in 1910 to $12 million in 1924. By 1930,... View Details
    Keywords: Personal Care & Home Products
    • 01 Apr 1999
    • News

    Q & A: Confronting New Technologies: When Doing Right Is Wrong

    process, quite different from the market research traditionally employed to guide sustaining innovation. The implication is that the initial concept for a new product or service is probably going to be wrong. Therefore, View Details
    • 07 Jun 2004
    • Research & Ideas

    The Competition of Countries

    like companies, must find a means of creating total factor productivity if they are to grow. Some other countries, meanwhile, have grown quite slowly for decades, despite great locations and immense deposits of natural resources. In these... View Details
    Keywords: by Cynthia Churchwell
    • Web

    Meet the Team | Information Technology

    Margolis ; James Dinan and Elizabeth Miller Professor of Business Administration Unit Head, Organizational Behavior Chair, Program for Leadership Development Ruth Page Director of Multimedia Development Ruth... View Details
    • 01 Feb 2000
    • News

    Short Takes

    of organizations were very productively linked and in which significant value was being created, both for the collaborating nonprofits and for the businesses." A 1997 ISE research forum at the School spurred Austin to delve more deeply... View Details
    Keywords: Nancy O. Perry

      John W. Culligan

      Culligan capped off a 49-year career with American Home Products as its CEO from 1981 to 1986. During his tenure he doubled AHP’s research & development budget, building a pipeline of 24 new drugs and 48... View Details
      Keywords: Healthcare
      • September 2009 (Revised April 2020)
      • Case

      VIZIO, Inc.

      By: Krishna G. Palepu and Elizabeth A. Kind
      William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced... View Details
      Keywords: Financial Crisis; Financing and Loans; Price; Growth and Development Strategy; Competitive Strategy; Consumer Products Industry; Consumer Products Industry
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      Palepu, Krishna G., and Elizabeth A. Kind. "VIZIO, Inc." Harvard Business School Case 110-024, September 2009. (Revised April 2020.)
      • 23 Dec 2014
      • Research & Ideas

      The Founder of Modern Venture Capital

      creation of new products for the welfare of American soldiers. For decades, as president of American Research & Development Corporation, an early venture capital firm founded in 1946, he fostered the... View Details
      Keywords: Education; Financial Services
      • 03 Aug 2020
      • News

      A Clean Start

      other chemicals) from carbon dioxide. His goal was to demonstrate—through research, discovery, and good business—a new way forward in reducing CO2 emissions. The first step was to lay out the photosynthesis process in black and white on a whiteboard. Brix then began to... View Details
      Keywords: Maureen Harmon

        Louis K. Eilers

        Eilers presided over 5 years of consecutive Top 50 market value performance. He developed new products and services, most notably in the area of petrochemicals. View Details
        Keywords: Fabricated Goods
        • August 2001
        • Case

        Charmed Technology

        By: Youngme E. Moon
        Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details
        Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry
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        Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
        • February 2010 (Revised June 2011)
        • Case

        SEWA Trade Facilitation Center: Changing the Spool

        By: Mukti Khaire and Kathleen L. McGinn
        The case is about the decision to convert a not-for-profit organization into a for-profit company. SEWA Trade Facilitation Center (STFC), which is part of a larger non-profit organization—the Self-Employed Women's Association (SEWA)—works to improve the livelihoods of... View Details
        Keywords: Cooperative Ownership; For-Profit Firms; Gender; Business Model; Organizational Change and Adaptation; Nonprofit Organizations; Arts; Entrepreneurship; Economic Growth; Growth and Development Strategy; Consumer Products Industry; India
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        Khaire, Mukti, and Kathleen L. McGinn. "SEWA Trade Facilitation Center: Changing the Spool." Harvard Business School Case 810-044, February 2010. (Revised June 2011.)
        • 22 Apr 2008
        • First Look

        First Look: April 22, 2008

        Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland had relied on innovation, View Details
        Keywords: Martha Lagace
        • 19 Feb 2013
        • News

        Sam Adams: Now (finally) in a can

        Keywords: beer; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing
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