Publications

Web

Published CSV Cases - Institute For Strategy And Competitiveness

retail drugstores and 215,000 employees operating in 47 states in 2015. Since 2006, the company had been expanding its role in health care, moving beyond traditional drugstore alone. In 2014, reflecting its new approach, the company... View Details

August 2019
Case

Walmart's Omnichannel Strategy: Revolution or Miscalculation?

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar... View Details

Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competition; Retail Industry; Bentonville; Arkansas; New Jersey; Seattle; United States

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details

Keywords: Jennifer Gillespie

Profile

Meagan Hill

founders and management teams to help their companies grow. She will be involved in sourcing new deals and enhancing operations in the firm's current portfolio. "BASE is a team that loves rolling up its sleeves and working on the... View Details

Keywords: Financial Services

01 Sep 2003
News

Mark Schwartz

1999. Schwartz’s enthusiasm for having a role in the global marketplace is palpable. When he started at Goldman in 1979, he says, “I had no notion that I was joining a global firm,” but as the company expanded, Schwartz was given many opportunities, including growing... View Details

Keywords: Susan Young; Funds, Trusts, and Other Financial Vehicles; Finance

November 1990 (Revised April 1999)
Case

General Motors: Packard Electric Division

By: Steven C. Wheelwright

Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details

Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry

08 Mar 2004
Research & Ideas

Creating Value in Your Business Ecosystem

Fundamentally, they aim to improve the overall health of their ecosystems by providing a stable and predictable set of common assets—think of Wal-Mart's procurement system and Microsoft's Windows operating system and tools—that other... View Details

Keywords: by Marco Iansiti & Roy Levien

June 2007 (Revised April 2016)
Case

Octone Records

By: Anita Elberse and Elie Ofek

In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details

Keywords: Arts; Joint Ventures; Investment Return; Marketing Strategy; Product Launch; Product Development; Outcome or Result; Creativity; Music Industry

Web

Marketing Awards & Honors - Faculty & Research

Finalist for the 2016 Long Term Impact Award from the Institute for Operations Research and the Management Sciences (INFORMS). Das Narayandas : Received the 2016 Apgar Award for Innovation in Teaching. 2015 Sunil Gupta : Received the 2015... View Details

11 Mar 2024
News

In Harmony

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details

Keywords: Julia Hanna; photograph by Jun Michael Park

November 2000 (Revised April 2004)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane

In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details

Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry

11 Apr 2011
Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

A dozen years ago, it seemed like all it took to launch a successful technology company was a vague idea, a PowerPoint presentation, a trade-show booth with a sexy spokesmodel, and a URL. Then the dot-com bubble burst and investors got wiser and warier. Gone are the... View Details

Keywords: by Carmen Nobel; Technology; Computer

May 2023 (Revised June 2023)
Case

Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain

By: Shirley Lu and Robert S. Kaplan

The case describes Harvard University’s consideration to decarbonize its supply chain by replacing cement with a low-carbon substitute called Pozzotive®. Developed and produced by Urban Mining Industries, Pozzotive® is a ground-glass material made with post-consumer... View Details

Keywords: Carbon Emissions; Blockchain; Supply Chain; Green Technology; Climate Change; Environmental Sustainability

March 2001 (Revised August 2003)
Case

Wilkerson Company

By: Robert S. Kaplan

The president of Wilkerson, faced with declining profits, is struggling to understand why the company is encountering severe price competition on one product line while able to raise prices without competitive response on another product line. The controller proposes... View Details

Keywords: Activity Based Costing and Management; Competition; Profit; Product; Consumer Products Industry

Web

Courses by Faculty Unit - Course Catalog

Operations Management) Suraj Srinivasan Spring 2026 Q4 1.5 Strategy Execution Robert Simons Spring 2026 Q4 1.5 Systems for Scaling Ventures (SSV) (also listed under Entrepreneurial Management) Tatiana Sandino Spring 2026 Q3Q4 3.0... View Details

February 2024
Teaching Note

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan and C. Fritz Foley

Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details

Keywords: Forecasting; Investor Relations; Beverage Industry; Corporate Finance; Decisions; Forecasting and Prediction; Health Pandemics; Analytics and Data Science; Digital Transformation; Crisis Management; Business Model; Food and Beverage Industry; United States; Europe

November 2023 (Revised April 2025)
Case

Norse Atlantic Airways

By: Willy Shih

Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details

Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States