Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (3,787) Arrow Down
Filter Results: (3,787) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (13,348)
    • Faculty Publications  (3,787)

    Show Results For

    • All HBS Web  (13,348)
      • Faculty Publications  (3,787)

      New Product MarketingRemove New Product Marketing →

      ← Page 185 of 3,787 Results →

      Are you looking for?

      →Search All HBS Web
      • Article

      Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries

      By: M. E. Porter
      Keywords: Consumer Behavior; Performance; Goods and Commodities; Supply and Industry; Consumer Products Industry
      Citation
      Find at Harvard
      Related
      Porter, M. E. "Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries." Review of Economics and Statistics 56, no. 4 (November 1974): 419–436.
      • March 1974 (Revised June 1995)
      • Case

      First National City Bank Operating Group (B)

      By: Jay W. Lorsch
      Growth in demands on the bank's "back office" required a totally new approach to management. New stress on systems orientation, objectives, measurement, process design and control has resulted in lower costs, fewer people, and higher quality. Also resulted in fear,... View Details
      Keywords: Change Management; Transition; Banks and Banking; Management Practices and Processes; Managerial Roles; Production; Outcome or Result; Banking Industry
      Citation
      Educators
      Purchase
      Related
      Lorsch, Jay W. "First National City Bank Operating Group (B)." Harvard Business School Case 474-166, March 1974. (Revised June 1995.)
      • March 1974 (Revised June 1996)
      • Case

      First National City Bank Operating Group (A)

      By: Jay W. Lorsch
      Growth in the banking field has produced new demands on the "back office." Traditional management practices in check processing and paper handling operations have resulted in ten years of cost increases and quality loss. New manager of the operating group faces an... View Details
      Keywords: Change Management; Transition; Banks and Banking; Management Practices and Processes; Managerial Roles; Production; Banking Industry
      Citation
      Educators
      Purchase
      Related
      Lorsch, Jay W. "First National City Bank Operating Group (A)." Harvard Business School Case 474-165, March 1974. (Revised June 1996.)
      • 01 Oct 1971
      • Conference Presentation

      La Modernizacion de la Produccion y los Ajustes en el Sistema de Mercadea: El Caso de la Industria Arrocera Nicaraguense

      By: James E. Austin
      Keywords: Production; Marketing; Agriculture and Agribusiness Industry; Nicaragua
      Citation
      Related
      Austin, James E. "La Modernizacion de la Produccion y los Ajustes en el Sistema de Mercadea: El Caso de la Industria Arrocera Nicaraguense." Paper presented at the International Center for Tropical Agriculture Seminar on Latin American Rice Policies, October 01, 1971.
      • March 1969 (Revised January 2000)
      • Case

      Industrial Products, Inc.

      By: Joseph L. Bower and John W. Rosenblum
      Involves the decision of whether to construct a new plant in another part of the country for a line of fire protection equipment. Capital funds set aside for the construction are blocked by Fireguard's continued record of substantial operating losses and divisional... View Details
      Keywords: Decision Choices and Conditions; Factories, Labs, and Plants; Capital; Construction; Financing and Loans; Expansion; Business Earnings; Markets; Product; Manufacturing Industry
      Citation
      Find at Harvard
      Related
      Bower, Joseph L., and John W. Rosenblum. "Industrial Products, Inc." Harvard Business School Case 369-019, March 1969. (Revised January 2000.)
      • Research Summary

      By: Ashish Nanda
      Ashish Nanda's research focuses on ethics and economics of managing professional service firms.

      Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details

      • Research Summary

      By: Srikant M. Datar
      Datar's research interests are in the cost management and management control areas. He has published his research on activity-based management, quality, productivity, time-based competition, new product development, bottleneck management, incentives and ... View Details
      • Teaching Interest

      Agribusiness Seminar - Executive Education

      By: David E. Bell
      In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details
      • Forthcoming
      • Article

      Calling All Issuers: The Market for Debt Monitoring

      By: Huaizhi Chen, Lauren Cohen and Weiling Liu
      95% of long-term municipal bonds have callable features, and yet we find new evidence of a substantial fraction of local governments exercising these valuable options sub-optimally, with significant delays – resulting in sizable losses. Using data from 2001 to 2019, we... View Details
      Keywords: Bonds; Financial Institutions; Governing Rules, Regulations, and Reforms; Government Administration; Financing and Loans
      Citation
      Find at Harvard
      Register to Read
      Purchase
      Related
      Chen, Huaizhi, Lauren Cohen, and Weiling Liu. "Calling All Issuers: The Market for Debt Monitoring." Management Science (forthcoming). (Pre-published online November 1, 2024.)
      • Teaching Interest

      Competing in the Age of Digital Platforms—(Executive Education)

      By: David B. Yoffie
      Summary

      Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
      Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe
      • Forthcoming
      • Article

      Consumer Choice and Corporate Bankruptcy

      By: Samuel Antill and Megan Hunter
      We estimate the indirect costs of corporate bankruptcy associated with lost customers. In incentivized experiments, randomly informing consumers about a firm’s Chapter 11 reorganization lowers their willingness to pay for the firm’s products by 17%-28%. Consumers worry... View Details
      Keywords: Consumer Choice; Bankruptcy; Financial Distress; Structural Estimation; Experimental Economics; Hertz; Insolvency and Bankruptcy; Perception; Consumer Behavior
      Citation
      Related
      Antill, Samuel, and Megan Hunter. "Consumer Choice and Corporate Bankruptcy." Journal of Finance (forthcoming).
      • Research Summary

      Consumer Decision Making and Behavioral Research

      By: John T. Gourville

      John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

      • Research Summary

      Consumer-Driven Health Care

      By: Regina E. Herzlinger
      Since 1999, Professor Herzlinger's work in this area has provided the major impetus for the transformation of the health care sector: first in new consumer-driven insurance products sold by established insurers such as Aetna, United and CIGNA, as well as... View Details
      • Research Summary

      Creating Corporate Value Added

      By: Joseph L. Bower
      In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details
      • Website

      Creating Emerging Markets

      By: Geoffrey Jones
      Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several... View Details
      Keywords: Business History; Emerging Market
      Citation
      Read Now
      Related
      Jones, Geoffrey. Creating Emerging Markets. http://www.hbs.edu/businesshistory/emerging-markets/Pages/default.aspx.
      • Teaching Interest

      Creating the Modern Financial System

      By: David A. Moss

      Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details

      • Research Summary

      Current Research

      By: Leslie K. John

      Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

      Professor John’s work has been published in leading... View Details

      • Research Summary

      Customer-Centricity as a Vehicle for Organic Growth

      By: Ranjay Gulati
      This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details
      • Research Summary

      Design Driven Innovation

      By: Roberto Verganti

      Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

      • Teaching Interest

      DESIGN THEORY AND PRACTICE ES285

      By: Roberto Verganti

      Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

      Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
      • ←
      • 185
      • 186
      • …
      • 189
      • 190
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.