Show Results For
- All HBS Web
(13,348)
- Faculty Publications (3,787)
Show Results For
- All HBS Web
(13,348)
- Faculty Publications (3,787)
- Article
Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries
- March 1974 (Revised June 1995)
- Case
First National City Bank Operating Group (B)
- March 1974 (Revised June 1996)
- Case
First National City Bank Operating Group (A)
- 01 Oct 1971
- Conference Presentation
La Modernizacion de la Produccion y los Ajustes en el Sistema de Mercadea: El Caso de la Industria Arrocera Nicaraguense
- March 1969 (Revised January 2000)
- Case
Industrial Products, Inc.
- Research Summary
Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details
- Research Summary
- Teaching Interest
Agribusiness Seminar - Executive Education
- Forthcoming
- Article
Calling All Issuers: The Market for Debt Monitoring
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Forthcoming
- Article
Consumer Choice and Corporate Bankruptcy
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Consumer-Driven Health Care
- Research Summary
Creating Corporate Value Added
- Website
Creating Emerging Markets
- Teaching Interest
Creating the Modern Financial System
Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
- Research Summary
Design Driven Innovation
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- Teaching Interest
DESIGN THEORY AND PRACTICE ES285
Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details