Filter Results
:
(10,107)
Show Results For
-
All HBS Web
(10,107)
- People (64)
- News (3,231)
- Research (3,925)
- Events (24)
- Multimedia (60)
- Faculty Publications (1,353)
Show Results For
-
All HBS Web
(10,107)
- People (64)
- News (3,231)
- Research (3,925)
- Events (24)
- Multimedia (60)
- Faculty Publications (1,353)
- April 2024
- Case
Managing AI Risks in Consumer Banking
By: Suraj Srinivasan, Satish Tadikonda, Paul Dongha, Manoj Saxena and Radhika Kak
In early 2024, Ruth Jones, head of digital banking at Signa Bank, a (fictitious) European consumer bank, was thinking about how to best incorporate GenAI capabilities to improve efficiencies and create new ways to improve the customer experience. Where were the biggest...
View Details
Keywords:
Customer Relationship Management;
AI and Machine Learning;
Risk Management;
Opportunities;
Customization and Personalization;
Banking Industry;
Europe
Srinivasan, Suraj, Satish Tadikonda, Paul Dongha, Manoj Saxena, and Radhika Kak. "Managing AI Risks in Consumer Banking." Harvard Business School Case 124-093, April 2024.
- TeachingInterests
Field Course: Social Innovation Lab
This course provides students an opportunity to address a social enterprise topic with the discipline of business tools and techniques. Students will work in teams, choosing among three types of projects: a) developing a business plan for your own social enterprise;... View Details
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’...
View Details
Keywords:
Brands;
Marketing Effectiveness;
Brand Evaluation;
Peer Influence;
Brands and Branding;
Social and Collaborative Networks;
Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- Teaching Interest
Overview
Luciana has taught in front of MBA, Master of International Business and Economics, and Executive Education students. At HBS, she was a teaching fellow in "Managing Innovation" (taught in the MBA program by Professor Karim Lakhani) and co-developed most teaching...
View Details
- Article
When Dreaming Is Believing: The (Motivated) Interpretation of Dreams
By: Carey K. Morewedge and Michael I. Norton
This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar...
View Details
Keywords:
Anchoring;
Attribution;
Dreams;
Motivated Reasoning;
Unconscious Thought;
Communication Intention and Meaning;
Judgments;
Values and Beliefs;
Information;
Behavior;
Cognition and Thinking;
Motivation and Incentives
Morewedge, Carey K., and Michael I. Norton. "When Dreaming Is Believing: The (Motivated) Interpretation of Dreams." Journal of Personality and Social Psychology 96, no. 2 (February 2009): 249–264. (Winner of Society for Personality and Social Psychology. Theoretical Innovation Prize For an article or book chapter judged to provide the most innovative theoretical contribution to social/personality psychology within a given year presented by Society for Personality and Social Psychology.)
- Program
Managing Health Care Delivery
effective teamwork Learn tools and techniques for designing and managing successful organizations Expand your personal and professional network Extend your network by living and working with accomplished...
View Details
Robert H. Hayes
Robert Hayes is the Philip Caldwell Professor of Business Administration, Emeritus, at the Harvard Business School. Prior to his appointment to the Harvard Faculty in 1966, he worked for I.B.M. and McKinsey & Company. He received his Ph.D. degree in 1966 from...
View Details
- 20 Apr 2023
- Blog Post
Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job
Detail What, Why, and How Step 1 in the “slow down to go fast” five-step process is to detail the first 90 days by communicating openly with your manager about: What you plan to do to learn your new role and...
View Details
Robert J. Dolan
Robert J. Dolan is the Baker Foundation Professor at Harvard Business School. He received his Ph.D. from the University of Rochester and began his academic career in 1976 as a faculty member at the Graduate School of Business of the University of Chicago. He joined... View Details
- 2011
- Book
Success with Science: The Winners' Guide to High School Research
By: Shiv Gaglani, Maria Elena De Obaldia, Scott Duke Kominers, Dayan Li and Carol Y. Suh
Do you want to develop useful skills, gain admission to top colleges, win scholarship money, excel at science competitions, and explore career options all while having fun? By reading this book and using the advice within it, you will learn how to formulate a research...
View Details
Gaglani, Shiv, Maria Elena De Obaldia, Scott Duke Kominers, Dayan Li, and Carol Y. Suh. Success with Science: The Winners' Guide to High School Research. Tucson, AZ: Research Corporation for Science Advancement, 2011.
- June 2016
- Article
Understanding Online Hotel Reviews Through Automated Text Analysis
By: Shawn Mankad, Hyunjeong "Spring" Han, Joel Goh and Srinagesh Gavirneni
Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on customer experience for the hospitality industry. These data are often voluminous and unstructured, presenting analytical challenges for...
View Details
Keywords:
Hotel Reviews;
Natural Language Processing;
Information Technology;
Service Operations;
Accommodations Industry;
Moscow
Mankad, Shawn, Hyunjeong "Spring" Han, Joel Goh, and Srinagesh Gavirneni. "Understanding Online Hotel Reviews Through Automated Text Analysis." Service Science 8, no. 2 (June 2016): 124–138.
- Teaching Interest
Overview
Luciana has taught in front of MBA, Master of International Business and Economics, and Executive Education students. At HBS, she was a teaching fellow in "Managing Innovation" (taught in the MBA program by Professor Karim Lakhani) and co-developed most teaching...
View Details
- 01 Sep 2022
- What Do You Think?
Is It Time to Consider Lifting Tariffs on Chinese Imports?
(iStockphoto/AvigatorPhotographer) Recently there has been talk, but no action, about eliminating some or all of the tariffs on Chinese imports that were instituted by the Trump administration. The debate involves salient arguments on...
View Details
Keywords:
Re: James L. Heskett
- Program
Women on Boards
boards are seeking. This program unpacks the process of board selection to help you understand the explicit and implicit ways that boards function. You will learn how to advance your candidacy by making...
View Details
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...
View Details
Keywords:
Creativity;
AI and Machine Learning;
Brands and Branding;
Product Positioning;
Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- 27 Jul 2023
- Blog Post
Recruiting International Students is Easy and Beneficial for Employers
One of the most important aspects of a Harvard Business School education is the experience HBS students get from learning among a diverse and international group of peers. Of the Class of 2024, 38% come from abroad, representing 160...
View Details
- June 2020
- Case
RBC: Transforming Transformation (A)
By: Ethan Bernstein, Francesca Gino and Aldo Sesia
In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,...
View Details
Keywords:
Service Delivery;
Information Technology;
Transformation;
Change Management;
Collaborative Innovation and Invention;
Innovation and Management;
Decision Making;
Human Resources;
Management Systems;
Organizational Design;
Organizational Structure;
Groups and Teams;
Management Teams;
Banking Industry;
Financial Services Industry;
Canada
Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (A)." Harvard Business School Case 920-008, June 2020.
- Web
MBA/MPP & MBA/MPA-ID Harvard Kennedy School - MBA
the Master in Business Administration/Master in Public Policy (MBA/MPP) and the Master in Business Administration/Master in Public Administration-International Development (MBA/MPA-ID). The first cohort accepted to these joint degree programs matriculated in fall 2008....
View Details
- 2011
- Chapter
Clusters and Competitiveness: Porter's Contribution
By: Christian H.M. Ketels
While clusters have been known to exist at least since the days of Marshall, Michael Porter's work, first in The Competitive Advantage of Nations (Porter, 1990) and then in On Competition (originally published in 1998; updated edition in Porter, 2008), has undoubtedly...
View Details
Keywords:
Development Economics;
Framework;
Policy;
Industry Clusters;
Practice;
Competitive Advantage
Ketels, Christian H.M. "Clusters and Competitiveness: Porter's Contribution." Chap. 10 in Competition, Competitive Advantage, and Clusters: The Ideas of Michael Porter, edited by Robert Huggins and Hiro Izushi, 173–192. Oxford University Press, 2011.