Publications

Publications

Filter Results: (9,609) Arrow Down
Filter Results: (9,609) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 184 of 9,609 Results →
  • 12 Sep 2018
  • Blog Post

Optimizing the Coaching Experience for Midcareer Professionals

commit." Midcareer, you have an opportunity to make more informed choices about which communities you'd like to join – and which you'd prefer to avoid. NecessityAs we age, our obligations change over time: some decrease, such as... View Details
  • 08 Mar 2022
  • Blog Post

Recalling My First Cold Call: A Conversation with Second-Year Students

cold call?My first—and only—cold call happened in my second semester during a hybrid class. I am the education representative (ed rep) of my section, which means that I help facilitate communication between the professor and the students.... View Details
  • Web

Career Support - Business & Environment

School, you are part of a larger community that includes alumni working in many sectors and industries — often in key leadership positions. BEI maintains relationships with a number of organizations and individuals who can offer career... View Details
  • 12 Feb 2021
  • News

How Dunkin’ Donuts Took Over the World

franchise is a great way for an entrepreneur to get started, that some of these Dunkin’ Donuts franchisees are worth tens of millions of dollars and they are the pillars of the different communities that they are in, the backbone of a... View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade
  • Web

Summer Associates | Social Enterprise | Harvard Business School

judgment, make decisions, communicate effectively, and take responsibility while staying focused on devising and implementing action plans. Students can apply for the HBS Social Enterprise Summer Fellowship to supplement the salary from... View Details
  • 11 Aug 2021
  • Blog Post

The Equity Network: How HBS Helped Me Launch a Tech-Enabled Social Enterprise

that this could become much larger than a summer project and be a real opportunity to make a difference for marginalized communities in the workplace. And thus, The Equity Network was born! At HBS, we set out to turn The Equity Network... View Details
  • Web

HBS - The year in Review

and build and manage new systems. Throughout, the HBS community worked together to overcome the complexities inherent in this hybrid approach. Students Arrive More than 9,300 applicants sought a place in the MBA Program and nearly 800... View Details
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

blocks for developing customer relationships. Third, because deep metaphors are shared by consumers who may vary considerably on the surface, they become very powerful tools for developing new product concepts, communicating about them,... View Details
Keywords: by Martha Lagace; Consumer Products
  • 21 Nov 2022
  • Blog Post

HBS Student Club Spotlight: Sustainability Club

before HBS building and scaling a deeptech company for AI development. I came to HBS with a desire to continue pursuing entrepreneurship with a renewed focus on climate and when I came to campus I was pleasantly surprised to find sizable View Details
  • 01 Jun 2022
  • News

A Sustainable Solution for Fashion

that provided the impetus for the startup to take off. “Having the space and enabling conditions to work on a business in a community of other founders was the catalyst,” Theuerkauf says. The cofounders also credit their... View Details
Keywords: April White
  • June 2018 (Revised October 2020)
  • Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
Related
  • 13 May 2019
  • Blog Post

The Many Facets of Becoming a Mother at HBS

lessons I’ve learned at HBS, discovering the profound power a community can have on a life is perhaps the most important. I will receive my diploma later this month not because of my hard work alone, but also thanks to the support of my... View Details
  • Web

More Information | HBS Online

methods, scholarships, financial aid, and more. Policies Get details on academics, accommodations, changing your program status, and more. Connect Student Stories Participants share their firsthand experiences with HBS Online. Community... View Details
  • 18 Aug 2003
  • Research & Ideas

How New Managers Become Great Managers

subsidiary in an international market. These sorts of assignments, almost by definition, require individuals to establish direction, communicate that direction (vision and strategies) to diverse stakeholders, and figure out how to... View Details
Keywords: by Linda Hill
  • September 2020 (Revised July 2022)
  • Technical Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Marketing Communications; Analytics and Data Science; Analysis; Decision Making; Ethics; Customer Relationship Management; E-commerce; Retail Industry; Apparel and Accessories Industry; United States
Related
  • 09 Jun 2024
  • Blog Post

The EC Formula: MBA Class of 2024 Looks Back

Street Health, an organization focused on value-based primary care for older adults, as a strategy and operations director. Rhea will help Oak Street expand access to care for vulnerable communities across the United States. During your... View Details
  • Web

Considering Retirement - Alumni

Work imposes obligations on your location and time. What will your days look like in the absence of your previous customs and habits? Community When you're no longer part of a work team, will you become an integral part of other View Details
  • 2008
  • Working Paper

Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis

By: Alan D. MacCormack, John Rusnak and Carliss Y. Baldwin
A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
Keywords: Open Source Distribution; Product Design; Organizational Design; Organizational Structure; Performance Effectiveness; Information Technology Industry
Related
  • 27 Sep 2016
  • HBS Seminar

Catherine Tinsley, Georgetown University McDonough School of Business

  • 06 Jun 2005
  • What Do You Think?

Is a “Level Playing Field” a Good Thing?

China and India as competition but as profit centers to improve our short term return on investment. We need to reexamine that paradigm. . . . Sometimes the kids in the global community don't play fair. We don't have to take our ball... View Details
Keywords: by James Heskett