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    Restoring American Competitiveness

    For decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That’s been... View Details

    • June 2017
    • Case

    AT&T Versus Verizon: A Financial Comparison

    By: V.G. Narayanan and Joel L. Heilprin
    This case asks students to prepare a report comparing the financial and operating performance of AT&T and Verizon. Taking the perspective of a communications industry analyst, they must also consider the differences between and implications of the companies' business... View Details
    Keywords: Financial Statements; Operations; Analysis; Business Model; Accounting; Performance Effectiveness; Telecommunications Industry
    Related
    • September 2014 (Revised June 2017)
    • Case

    Google Inc. in 2014

    By: Benjamin Edelman and Thomas R. Eisenmann
    Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next. View Details
    Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Digital Marketing; Information Technology Industry; Advertising Industry
    Related
    • September–October 2020
    • Article

    The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

    By: Lingling Zhang and Doug J. Chung
    This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
    Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
    Related
    • February 1999 (Revised June 2000)
    • Background Note

    Integrated Marketing Communications

    By: Robert J. Dolan
    Describes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan. View Details
    Keywords: Marketing Communications
    Related
    • November 2005 (Revised March 2006)
    • Case

    Genentech - Capacity Planning

    By: Daniel C. Snow, Steven C. Wheelwright and Alison Berkley Wagonfeld
    While facilitating a complex clinical approval process over the next two to three years for a family of new cancer drugs, Genentech must develop a long-term capacity plan for a major class of new cancer products. Adding to the complexity and uncertainty is the fact... View Details
    Keywords: Factories, Labs, and Plants; Growth and Development Strategy; Management Style; Management Teams; Time Management; Product; Product Development; Business Processes; Performance Capacity; Planning; Risk and Uncertainty; Complexity; Pharmaceutical Industry
    Related
    • 25 Apr 2024
    • Blog Post

    Climate Stories: Water Series - Episode #18: Tom Ferguson (MBA 2014) Venture Capitalist and Water Evangelist

    early-stage companies. A ‘seed fund of choice’ was asking to be built in 2020, something that would provide a check, help entrepreneurs with customers and investor introductions, as well as help them through the View Details
    • 01 Oct 2023
    • Blog Post

    Myth Busting: Financial Aid for 2+2 Students

    some myths surrounding the process: MYTH #1: The Process for Applying for Admission and Financial Aid Are the Same This is not the case at HBS. The processes for applying for... View Details

      Stuart C. Gilson

      Professor Stuart Gilson is the Steven R. Fenster Professor of Business Administration at Harvard Business School, and former chairman of the Finance Unit.  His research, teaching, and consulting focuses on the financial, business, and legal strategies that companies... View Details

      Keywords: investment banking industry; legal services
      • March 1993 (Revised September 1993)
      • Case

      Praxair: Creating a Board (A)

      By: Jay W. Lorsch
      Discusses the process a CEO/chairman goes through in creating a new board. Specifically, follows a CEO's decision-making process in selecting board members. Also includes decisions about the selection process for board members and the structure and process of board... View Details
      Keywords: Governing and Advisory Boards; Decision Making; Corporate Governance; Conferences; Business or Company Management; Selection and Staffing
      Related
      • September 2000
      • Background Note

      Professional Services Module Five: Serving Clients Effectively

      By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
      It is imperative for the internal systems and processes to be connected to the external processes of client management, competitive adaptation, and service delivery. View Details
      Keywords: Competency and Skills; Customer Relationship Management; Knowledge Acquisition; Service Delivery; Performance Effectiveness; Adaptation; Competitive Strategy
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        Roy D. Shapiro

        Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

        • July 2008 (Revised August 2008)
        • Supplement

        Fidelity Investments' Charitable Gift Fund (B)

        By: Robert C. Pozen
        The (B) case informs students of Fidelity's decision about pursuing a business process patent for its charitable gift fund and describes subsequent litigation and lawsuits filed by other companies over business process patent issues. View Details
        Keywords: Investment Funds; Patents; Lawsuits and Litigation; Business Processes
        Related
        • Article

        The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel

        By: Dennis Campbell and Frances X. Frei
        This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
        Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Banking Industry; United States
        Related
        • November 2010 (Revised April 2011)
        • Case

        Aman Resorts

        By: Eugene Soltes and Aldo Sesia
        This case describes the operating model and philosophy of this high-end set of global properties. Aman relies on employees taking considerable initiative to deliver the highest quality personalized service in the hospitality industry. The case also highlights Aman's... View Details
        Keywords: Business Model; Customer Focus and Relationships; Customer Satisfaction; Globalized Firms and Management; Employees; Service Delivery; Business Strategy; Accommodations Industry
        Related
        • April 1983 (Revised October 2000)
        • Case

        People Express (A)

        By: Leonard A. Schlesinger and Debra Whitestone
        Describes the start up, strategy, organizational design, and operations over the first eighteen months of the airline. Focuses on the creative use of human resources as an integral part of the business strategy. View Details
        Keywords: Human Capital; Air Transportation; Organizational Design; Operations; Business Startups; Business Strategy; Air Transportation Industry; United States
        Related
        • 01 Mar 2012
        • News

        Capitalism’s New Agenda

        Image © politicalcartoons.com/R.J. Matson It was easy to dismiss the Occupy Wall Street protesters. By many accounts, they were disorganized, lacked a clear agenda, advanced arguments that were inconsistent and poorly reasoned, View Details
        Keywords: Joseph L. Bower, Herman B. Leonard, and Lynn S. Paine; social activism; Occupy Wallstreet; Corporate Services; Finance
        • 10 Aug 2017
        • Cold Call Podcast

        Pal's Sudden Service: Taking Fast Food to the Next Level

        Keywords: Re: Gary P. Pisano; Food & Beverage
        • December 2022
        • Article

        I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

        By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
        Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details
        Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
        Related
        • February 2010 (Revised May 2010)
        • Case

        Jet Propulsion Laboratory

        By: Robert S. Kaplan and Anette Mikes
        The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new... View Details
        Keywords: Budgets and Budgeting; Governance; Leadership; Management Practices and Processes; Management Systems; Risk Management; Projects; Aerospace Industry; United States
        Related