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  • September 1991 (Revised November 1997)
  • Case

Gillette's Launch of Sensor

By: Pankaj Ghemawat and Benjamin C. Esty
The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis... View Details
Keywords: Product Launch; Technological Innovation; Innovation Strategy; Business Strategy; Marketing Strategy; Measurement and Metrics; Consumer Products Industry
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Ghemawat, Pankaj, and Benjamin C. Esty. "Gillette's Launch of Sensor." Harvard Business School Case 792-028, September 1991. (Revised November 1997.)
  • 09 Aug 2022
  • Cold Call Podcast

A Lesson from Google: Can AI Bias be Monitored Internally?

Keywords: Re: Tsedal Neeley
  • September 1991 (Revised December 1991)
  • Case

USA Today Decision, The: Making Headlines Across the Nation (A)

This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and... View Details
Keywords: Strategic Planning; Decision Making; Product Launch; Product Development; Journalism and News Industry; Journalism and News Industry; United States
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Ghemawat, Pankaj. "USA Today Decision, The: Making Headlines Across the Nation (A)." Harvard Business School Case 792-030, September 1991. (Revised December 1991.)
  • March 2023 (Revised May 2025)
  • Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, and Sascha Mader. "On." Harvard Business School Case 723-430, March 2023. (Revised May 2025.)
  • March 2021 (Revised April 2021)
  • Case

Wirecard: The Downfall of a German Fintech Star

By: Jonas Heese, Charles C.Y. Wang and Tonia Labruyere
Wirecard was a German fintech company, member of the DAX30, that provided payment processing and related services. Wirecard had enjoyed large growth rates over the years and most investors and analysts were enthusiastic about the company's prospects. Wirecard's... View Details
Keywords: Accounting Fraud; Scandal; Accounting Audits; Accounting; Financial Reporting; Financial Institutions; Financial Markets; Corporate Governance; Governance Compliance; Corporate Accountability; Governance Controls; Financial Services Industry; Germany; Singapore; Dubai
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Heese, Jonas, Charles C.Y. Wang, and Tonia Labruyere. "Wirecard: The Downfall of a German Fintech Star." Harvard Business School Case 121-058, March 2021. (Revised April 2021.)
  • December 2021
  • Case

Burning Glass Technologies: From Data to Product

By: Suraj Srinivasan and Amy Klopfenstein
In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details
Keywords: Information Technology; Applications and Software; Digital Platforms; Internet and the Web; Strategy; Expansion; Business Strategy; Labor; Employment; Human Capital; Jobs and Positions; Job Design and Levels; Job Search; Human Resources; Selection and Staffing; Recruitment; Employees; Retention; Competency and Skills; Experience and Expertise; Talent and Talent Management; Analytics and Data Science; Business Model; Technology Industry; North and Central America; United States
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Srinivasan, Suraj, and Amy Klopfenstein. "Burning Glass Technologies: From Data to Product." Harvard Business School Case 122-015, December 2021.
  • September 1992
  • Case

Vintage Directions, Inc.

By: Howard H. Stevenson
Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess... View Details
Keywords: Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management
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Stevenson, Howard H. "Vintage Directions, Inc." Harvard Business School Case 393-043, September 1992.
  • 17 Dec 2009
  • Working Paper Summaries

Integrity: Without It Nothing Works

Keywords: by Michael C. Jensen
  • July 2010 (Revised August 2012)
  • Supplement

Assistant Professor Jo Worthington (B)

By: Dorothy A. Leonard
A professor teaching a case discussion based on numeric analysis is pleased that a student finally "cracks" the case--but the numbers differ from her own. The instructor has to decide how to handle the discrepancy. View Details
Keywords: Interpersonal Communication; Teaching; Cases; Mathematical Methods; Conflict Management
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Leonard, Dorothy A. "Assistant Professor Jo Worthington (B)." Harvard Business School Supplement 911-405, July 2010. (Revised August 2012.)

    Karim R. Lakhani

    Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

    Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
    • 02 Oct 2012
    • News

    The Secrets to TripAdvisor's Impressive Scale

    • August 2000 (Revised February 2002)
    • Case

    Arepa

    By: Jay O. Light and Daniel J. Green
    This case illustrates the importance of structuring negotiations with large companies and investors that are critical to a start-up's success. It depicts a firm with innovative technology that contracts with giant companies in order to survive. It also demonstrates how... View Details
    Keywords: Negotiation; Organizational Structure; Entrepreneurship; Technological Innovation; Business or Company Management; Business Model; Partners and Partnerships; Business Startups
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    Light, Jay O., and Daniel J. Green. "Arepa." Harvard Business School Case 201-008, August 2000. (Revised February 2002.)
    • August 2018 (Revised October 2020)
    • Case

    Tailor Brands: Artificial Intelligence-Driven Branding

    By: Jill Avery
    Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
    Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
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    Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)

      Himabindu Lakkaraju

      Himabindu "Hima" Lakkaraju is an Assistant Professor of Business Administration at Harvard Business School. She is also a faculty affiliate in the Department of Computer Science at Harvard University, the Harvard Data Science Initiative, Center for Research on... View Details

        Feng Zhu

        Feng Zhu is the MBA Class of 1958 Professor of Business Administration at Harvard Business School, where he leads the Platform Lab within the Digital, Data, and Design Institute, co-chairs the Harvard Business Analytics Program, and serves as the course head for the... View Details

        • November 2020
        • Case

        Valuing Celgene's CVR

        By: Benjamin C. Esty and Daniel Fisher
        When Bristol-Myers Squibb (BMS) acquired Celgene Corporation in November 2019, Celgene shareholders received cash, BMS stock, and a contingent value right (CVRs) that would pay $9 if the U.S. Food and Drug Administration (FDA) approved three of Celgene’s late stage... View Details
        Keywords: Mergers and Acquisitions; Value; Valuation; Judgments; Decision Making; Cash Flow; Financial Instruments; Cognition and Thinking; Pharmaceutical Industry; Biotechnology Industry; United States
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        Esty, Benjamin C., and Daniel Fisher. "Valuing Celgene's CVR." Harvard Business School Case 221-031, November 2020.
        • March 1991 (Revised August 1995)
        • Case

        Interco

        Interco has been advised by Wasserstein Perella to reject a $70 per share offer for the company. The case deals with the various types of analysis employed by Wasserstein Perella and allows a discussion of the actions of Interco's board as well as Wasserstein Perella. View Details
        Keywords: Valuation; Negotiation Offer; Acquisition
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        Mason, Scott P. "Interco." Harvard Business School Case 291-033, March 1991. (Revised August 1995.)
        • 2012
        • Working Paper

        When Do User Innovators Start Firms? A Theory of User Entrepreneurship

        A rich and distinguished body of research has documented the importance of user innovations. For the most part, this literature has found that users innovate but do not commercialize their innovations. Instead, users benefit from using their innovations and allow... View Details
        Keywords: Customers; Commercialization; Emerging Markets; Entrepreneurship; Innovation and Invention
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        Shah, Sonali, and Mary Tripsas. "When Do User Innovators Start Firms? A Theory of User Entrepreneurship." Harvard Business School Working Paper, No. 12-078, March 2012.
        • November 1997 (Revised May 1999)
        • Case

        Medical Foods, Inc.

        By: Ray A. Goldberg and Tom Clay
        Dr. Franklin Lowe is CEO of a new kind of company in a new kind of industry--medical foods. He must select a business model and partners that will help make this a viable business. View Details
        Keywords: Business Model; Partners and Partnerships; Business or Company Management; Strategy; Business Startups; Health Care and Treatment; Food; Innovation and Management; Food and Beverage Industry; Food and Beverage Industry
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        Goldberg, Ray A., and Tom Clay. "Medical Foods, Inc." Harvard Business School Case 598-048, November 1997. (Revised May 1999.)
        • December 2019
        • Article

        Costly Concessions: An Empirical Framework for Matching with Imperfectly Transferable Utility

        By: Alfred Galichon, Scott Duke Kominers and Simon Weber
        We introduce an empirical framework for models of matching with imperfectly transferable utility and unobserved heterogeneity in tastes. Our framework allows us to characterize matching equilibrium in a flexible way that includes as special cases the classic fully- and... View Details
        Keywords: Sorting; Matching; Marriage Market; Intrahousehold Allocation; Imperfectly Transferable Utility; Marketplace Matching; Mathematical Methods
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        Galichon, Alfred, Scott Duke Kominers, and Simon Weber. "Costly Concessions: An Empirical Framework for Matching with Imperfectly Transferable Utility." Journal of Political Economy 127, no. 6 (December 2019): 2875–2925.
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