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  • All HBS Web  (13,090)
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  • May 2017 (Revised August 2021)
  • Case

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu
This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio Strategy; Brand Positioning; International Expansion; Retailing; Fashion; Pricing; Fast Fashion; Emerging Economies; Brand Extension; Marketing; Marketing Strategy; Brands and Branding; Emerging Markets; Growth and Development Strategy; Expansion; Global Range; Decision Choices and Conditions; Fashion Industry; Retail Industry; Turkey; Europe; Asia
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Avery, Jill, and Gamze Yucaoglu. "Mavi: Fashioning a Path to Brand Growth." Harvard Business School Case 517-075, May 2017. (Revised August 2021.)
  • 01 Sep 2018
  • News

What I Do: Clare Reichenbach (AMP 185, 2013)

pleasure and purpose aspects of the organization are reconciled in a thoughtful way. If we’re having amazing events to showcase the best of American food, in the same breath we should be talking about what we mean by an equitable food... View Details
Keywords: Julia Hanna; illustrations by Peter and Maria Hoey
  • 13 Oct 2015
  • Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

allow executives to make investments. Turkey’s example provides a richer view: Yes, the change to a military regime undermines social capital and the rule of law. But, at the same time, the disruption is an... View Details
Keywords: by Sean Silverthorne

    Allen S. Grossman

    Allen Grossman was appointed a Harvard Business School Professor of Management Practice in July 2000. He joined the Business School faculty in July 1998, with a concurrent appointment as a Visiting Scholar at the Harvard Graduate School of Education (HGSE). He... View Details

    Keywords: education industry; nonprofit industry
    • 04 Feb 2022
    • Blog Post

    Energy and Cleantech: Career Advice from the Career & Professional Development Office

    (HBS 2003), Managing Director of Career & Professional Development (“CPD”). At the time, Kristen was expanding CPD’s employer relations and career coaching teams in an effort to grow the School’s... View Details
    • Teaching Interest

    Overview

    Professor Mukunda teaches Leadership and Organizational Behavior (LEAD.)  This course focuses on how managers become effective leaders by addressing the human side of enterprise.

    The first modules examine teams, individuals, and networks in the context... View Details

    • 16 Feb 2021
    • Blog Post

    The Rise of The Sixes: Interview with CEO and Founder Franci Girard

    business school was the right next step for her to build a career in the fashion industry. “Around the time I left Parson’s, Alexandra Wilkis Wilson (MBA 2004) and Alexis Maybank (MBA 2004), co-founders of Gilt Groupe, had released their... View Details
    Keywords: Entrepreneurship; Consumer Products / Retail
    • 01 Dec 2017
    • News

    2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping

    innovation is accelerating rapidly, and means big changes and challenges for the sector. We are seeing rapid changes both in traditional... View Details
    Keywords: Ron Johnson (MBA 1984), founder and CEO, Enjoy
    • November 2006 (Revised May 2007)
    • Background Note

    Developing Leaders

    By: Boris Groysberg and Amanda Cowen
    Provides an overview of leadership development for the manager charged with developing a single individual or corporate leadership program. Introduces a framework for understanding the components of developmental experiences and then applies it to a range of... View Details
    Keywords: Leadership Development; Programs
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    Groysberg, Boris, and Amanda Cowen. "Developing Leaders." Harvard Business School Background Note 407-015, November 2006. (Revised May 2007.)
    • 16 Feb 2021
    • Blog Post

    The Rise of The Sixes: Interview with CEO and Founder Franci Girard

    business school was the right next step for her to build a career in the fashion industry. “Around the time I left Parson’s, Alexandra Wilkis Wilson (MBA 2004) and Alexis Maybank (MBA 2004), co-founders of Gilt Groupe, had released their... View Details
    • July 2021
    • Article

    Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance

    By: Goran Calic and Maryam Ghasemaghaei
    Over the last decade, the use big data in firms has seen a rapid increase. Whilst scholars have begun to unpack the relationship between big data utilisation and financial performance, significant uncertainty exists about the ethical uses of this new asset. Whether... View Details
    Keywords: Analytics and Data Science; AI and Machine Learning; Performance Improvement; Organizational Change and Adaptation
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    Calic, Goran, and Maryam Ghasemaghaei. "Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance." Journal of Business Research 131 (July 2021): 391–401.
    • 28 Jul 2021
    • Video

    Aroon Purie

    Aroon Purie, Chairman and Editor-in-Chief of India Today, explains his changing role in the leadership of his business, the appointment of his daughter as vice-chairman, and the downsides of having a family business. View Details

      Ranjay Gulati

      Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. His pathbreaking research, which focuses on unlocking organizational and unleashing... View Details

      Keywords: biotechnology; computer; financial services; industrial goods; information technology industry; pharmaceuticals; professional services; retailing
      • March 2022
      • Article

      From Proprietary to Collective Governance: How Do Platform Participation Strategies Evolve?

      By: Siobhan O'Mahony and Rebecca Karp
      When platform leaders change the rules guiding who can access and control a platform, the strategies of those who create value from the platform can be upended. Little research examines how platform participants adapt their strategies when a platform leader changes the... View Details
      Keywords: Platform Governance; Access; Crowdsourcing; Applications and Software; Employees; Leadership Style; Cybersecurity; Risk Management
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      O'Mahony, Siobhan, and Rebecca Karp. "From Proprietary to Collective Governance: How Do Platform Participation Strategies Evolve?" Strategic Management Journal 43, no. 3 (March 2022): 530–562.
      • September 2022
      • Article

      How HBR Has Covered Women and Business: From Articles on 'Successful Wives of Successful Executives' to 'Women Rising: The Unseen Barriers'

      By: Colleen Ammerman and Boris Groysberg
      Over the course of its century-long history, HBR has evolved significantly in its coverage of women and business. At first the magazine barely acknowledged the existence of women in the workforce, but in the 1950s it began to pay attention to the roles women were... View Details
      Keywords: Women; Business; Gender; Journals and Magazines; Trends
      Citation
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      Ammerman, Colleen, and Boris Groysberg. "How HBR Has Covered Women and Business: From Articles on 'Successful Wives of Successful Executives' to 'Women Rising: The Unseen Barriers'." Special Issue on 100 Years of HBR. Harvard Business Review: The Big Idea (September 2022).

        Frank V. Cespedes

        Frank Cespedes is Senior Lecturer in the Entrepreneurial Management Unit. He received his B.A. from the City College of New York, M.S. from M.I.T. and Ph.D. from Cornell University.

        At Harvard, he has developed and taught a variety of MBA and executive... View Details

        • November 1989
        • Teaching Note

        H.J. Heinz Co.: The Administration of Policy (A), (B), (C), and (D), Teaching Note

        By: Kenneth E. Goodpaster and Thomas R. Piper
        Teaching Note for (9-382-034, 035, 036, and 037). View Details
        Keywords: Business Earnings; Management Practices and Processes; Motivation and Incentives; System; Ethics; Policy; Business Divisions; Organizational Change and Adaptation; Food and Beverage Industry
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        Goodpaster, Kenneth E., and Thomas R. Piper. "H.J. Heinz Co.: The Administration of Policy (A), (B), (C), and (D), Teaching Note." Harvard Business School Teaching Note 390-045, November 1989.
        • June 1988
        • Supplement

        General Electric Co.: Jack Welch Question and Answer Session, October 28, 1987, Video

        By: James L. Heskett
        Jack Welch updates an MBA class on events which have taken place since 1984. Answers questions about his job and the task of leading a global company. View Details
        Keywords: Management Teams; Leadership; Globalized Firms and Management
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        Heskett, James L. "General Electric Co.: Jack Welch Question and Answer Session, October 28, 1987, Video." Harvard Business School Video Supplement 888-525, June 1988.
        • April 2016 (Revised March 2019)
        • Case

        Moleskine (A)

        By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
        Describes the founding and growth challenges facing Moleskine, an Italian-based consumer products company known for its oilcloth-covered notebooks once used by Ernest Hemingway and Vincent van Gogh. CEO Arrigo Berni and co-founder Maria Sebregondi aim to transform the... View Details
        Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Culture; Identity Construction; Innovation; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Organizational Culture; Innovation Strategy; Consumer Products Industry
        Citation
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        Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (A)." Harvard Business School Case 716-407, April 2016. (Revised March 2019.)
        • Web

        Business Solutions for the Poor (Global and Local) - Course Catalog

        participate in serving the poor; throughout we will discuss the role of government. A secondary goal of the course is to stoke your own leadership journey towards making a positive difference in the world. Target Audience This is a... View Details
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