Publications

February 2020
Case

Drift: The First Sales Hire

By: Mark Roberge

David Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the... View Details

Keywords: Entrepreneurship; Growth Management; Salesforce Management; Selection and Staffing

March 2008 (Revised October 2008)
Supplement

Lisa Sherman (B)

By: Bill George and Jens Audenaert

The case of Lisa Sherman (B) describes a highly successful executive at Verizon, who decides to leave the company because of the negative views of gays and lesbians expressed at a diversity training workshop, and her final meeting with Verizon CEO Ray Smith to describe... View Details

Keywords: Business or Company Management; Personal Development and Career; Retention; Resignation and Termination; Diversity; Government and Politics

May 1985 (Revised October 2001)
Case

Comdisco, Inc.

By: Carliss Y. Baldwin and Rita J. Seymour

Comdisco, the largest independent dealer and lessor of computers and peripheral equipment, needs financing in order to match its market's growth of 20-30% per year. The company has access to two types of risk capital, but there are substantial costs and risks... View Details

Keywords: Business or Company Management; Strategy; Cost vs Benefits; Capital Structure; Financing and Loans; Financial Strategy; Corporate Finance; Growth and Development Strategy; Computer Industry; Distribution Industry

Find at Harvard

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

speculation—and then, hopefully, sell it? “One of the top questions screenwriters talk about in their online communities is whether to pitch or to spec,” says Luo. In her paper published by Management Science, When to Sell Your Idea:... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

07 Dec 2010
First Look

First Look: Dec. 7

case explores a new business venture to bring clean water to residents of Dar es Salaam, Tanzania, who otherwise cannot afford it. Management has enough money to get the company through August 2010 but needs more View Details

Keywords: Sean Silverthorne

06 Sep 2011
Research & Ideas

How Small Wins Unleash Creativity

All good managers understand the importance of making sure that every member of a team feels personally motivated and necessary throughout the workday, lest their work should stagnate and suffer. But what's the key to igniting creativity,... View Details

Keywords: by Carmen Nobel

March 2022
Teaching Note

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery and Sandrine Crener

Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details

Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Consumer Products Industry; Fashion Industry; Retail Industry; United States

March 2025 (Revised June 2025)
Case

Designing the Future of Work: Atlassian's Distributed Work Practices

By: Ashley Whillans and Gabriel Rondón Ichikawa

In early 2020, the software company Atlassian made a bold commitment: employees could work from anywhere—forever. While many tech peers reversed course on remote work, Atlassian worked to optimize their fully distributed model across 13 countries. This case follows... View Details

Keywords: Transformation; Working Conditions; Management Practices and Processes; Product Development; Organizational Culture; Business Strategy; Employees; Technology Industry

January 2010 (Revised December 2010)
Supplement

Toward Golden Pond (B)

By: Nicolas P. Retsinas, G.A. Donovan, Nancy Dai and Justin Seth Ginsburgh

Supplements the A case. Provides an additional dilemma for the Rong-D companies with regard to building luxury senior housing in China. View Details

Keywords: Buildings and Facilities; Age; Investment; Housing; Risk Management; Emerging Markets; Business and Government Relations; Luxury; Chengdu

October 2011 (Revised March 2013)
Case

Yale University Investments Office: February 2011

By: Josh Lerner and Ann Leamon

David Swensen and the Investments Office staff must decide whether to continue to allocate the bulk of the university's endowment to illiquid investments—hedge funds, private equity, real estate—given the impact of the recent market turmoil. The case explores the risks... View Details

Keywords: Asset Management; Resource Allocation; Investment; Venture Capital; Investment Funds; Property; Private Equity

22 Apr 2015
Op-Ed

Reforming Greece: Myths and Truths

were unable to provide new loans to underwrite company growth. “The recessionary measures that were taken in Greece were not the cause of the crisis.” Even large companies that could ordinarily rely on public equity or debt markets discovered that both were effectively... View Details

Keywords: by George Serafeim

August 1999 (Revised October 2000)
Case

Millennium Media, Inc. and John Voorenberg

By: David A. Thomas

Millenium Media's CEO reviews the company diversity report and considers the challenges of maintaining a diverse workforce in light of the news that three individuals, two of whom are people of color, are leaving for opportunities with a competitor. View Details

Keywords: Diversity; Employee Relationship Management; Resignation and Termination; Retention; Leadership Style; Problems and Challenges; Competition

February 1997 (Revised December 1997)
Case

Arbor Health Care Company

By: Myra M. Hart and Stephanie Dodson

A venture-funded start-up runs into trouble when health care reimbursement policies change radically. With the help of its board, the company develops a new strategy, becomes profitable, and makes a public offering. The second wave of changes introduced by Clinton... View Details

Keywords: Industry Structures; Growth and Development Strategy; Management Succession; Business Startups; Transformation; Strategy; Venture Capital; Policy; Initial Public Offering; Health Industry

July 2009
Teaching Note

Frank Addante, Serial Entrepreneur (TN)

By: Noam T. Wasserman and Lisa Brem

Teaching Note for [809046]. View Details

Keywords: Capital; Entrepreneurship; Equity; Financing and Loans; Management Teams; Ownership Stake