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  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

https://cb.hbsp.harvard.edu/cbmp/product/718477-PDF-ENG Harvard Business School Case 818-056 NYC311 Joe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the mayor’s deputies: “Are some... View Details
Keywords: Sean Silverthorne
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

of Economics and Management Strategy (forthcoming) Abstract This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local... View Details
Keywords: Martha Lagace
  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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  • 2023
  • Working Paper

Do Third-Party Guarantors Reassure Foot Soldiers?

By: Natalia Garbiras-Díaz, Michael Weintraub, Leopoldo Fergusson, Juana Catalina Garcia Duque and Laia Balcells
Since the end of the Cold War, international third parties such as the United Nations (UN) have become frequent guarantors of peace agreements. Existing studies document that third parties provide assurances that help maintain peace, yet these studies nearly... View Details
Keywords: United Nations; Colombia; Peacemaking; Peace Process; Peace; Civil Unrest; Civil Society; Political Leadership; Policy; Civil Society or Community; Governance; Government and Politics; Economy; Economic Growth; Latin America; South America; Colombia
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  • November 16, 2022
  • Article

America Is Pursuing Happiness in All the Wrong Places

By: Arthur C. Brooks
The U.S. is undergoing a crisis of our personal and shared sense of meaning as polarization rises and institutions erode. The solution is as simple as it is difficult: Love one another. View Details
Keywords: Happiness; Civil Society or Community; Family and Family Relationships; Government and Politics; United States
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  • November 2010
  • Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

the company’s policy for awarding sales incentive compensation on HMM, as well as how they communicated with employees and the firm’s sole shareholder, the Harvard Business School. Purchase this... View Details
Keywords: Dina Gerdeman
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

communications and sales strategy. As a new startup with constrained resources, the company knew its marketing decisions would make or break the new product. Purchase this case: https://hbsp.harvard.edu/product/518065-PDF-ENG Harvard... View Details
Keywords: by Sean Silverthorne
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

U.S., KP is facing an enormous potential liability from future costs of obesity and diabetes. Given low turnover in health plan membership, how should they respond to this crisis? How should they invest in the health of their covered population, their employees, and... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

“steeped-in-tradition” background that Willis, hired by Wimbledon in 2012 and promoted to Head of Digital and Content in 2015, had to figure out the proper role for digital and social media at Wimbledon. The motivation behind the push into digital was one of View Details
Keywords: Sean Silverthorne
  • 10 May 2016
  • First Look

May 10, 2016

connections among elements of corporate brand identity and reputation. The new framework provides a structure for managing a corporate/organisational brand. It is a potential tool in the definition, alignment, and development of such brands. A limitation is that the... View Details
Keywords: Carmen Nobel
  • 03 Feb 2015
  • First Look

First Look: February 3

entirely outside the traditional beef system? How could he expect established companies to react to this disruption of the status quo? Messaging around this product was critical: How should Post communicate with the public to convey that... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2011
  • First Look

First Look: July 19

communicate with its chosen target market. It also allows for a rich discussion of the brand image the company needs to portray to leverage success beyond the World Cup event. Purchase this... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

believes that all of St. HOPE's other activities—economic development, civic leadership development, and the arts—are interdependent with transforming urban education. Raises questions of growth, including the challenges of replicating a model developed specifically... View Details
Keywords: Martha Lagace
  • 20 Feb 2006
  • HBS Case

Oprah: A Case Study Comes Alive

with its employees—as they make their buying decisions." Just as consumers have begun to develop a fuller sense of their part in the global community—by protesting certain labor practices in foreign countries or buying fair-trade products, for example—consumers... View Details
Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

hospital. Where and how should she begin? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=409090 Cherrypicks Harvard Business School Case 807-106 Cherrypicks is a Hong Kong View Details
Keywords: Martha Lagace
  • September 2010
  • Supplement

Using Regression Analysis to Estimate Time Equations (CW)

By: Francisco de Asis Martinez-Jerez
This note presents a simple way to estimate time equations using regression analysis in Excel. The note quickly outlines regression analysis, then presents a real-life case example from the natural gas industry that students can use to gain experience developing and... View Details
Keywords: History; Management Practices and Processes; Activity Based Costing and Management; Learning; Outcome or Result; Financial Statements; Experience and Expertise; Adoption; Communication Technology; Knowledge Acquisition; Management Skills
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  • 29 Jan 2013
  • First Look

First Look: Jan. 29

modularity," analyzing the case of SugarCRM. The modular architecture of this platform software is aligned with its intellectual property structure in such a way that the firm can derive, from the same code tree, an open source View Details
Keywords: Sean Silverthorne
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

and from electronic communication servers—the effect of open office architectures on employees' face-to-face, email, and instant messaging (IM) interaction patterns. Contrary to common belief, the volume of face-to-face interaction... View Details
Keywords: Dina Gerdeman
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs, including a new web platform to enable individuals and View Details
Keywords: Sean Silverthorne

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