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  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

at any time. Researchers collaborating with Teixeira then measured the participants' emotional responses with a combination of eye-tracking technology and facial expression analysis software. Click to watch. The data showed that evoking... View Details
Keywords: by Carmen Nobel; Advertising
  • 30 Apr 2013
  • First Look

First Look: April 30

an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search engines increase monetization of clicks by integrating specialized services into... View Details
Keywords: Sean Silverthorne
  • 29 May 2012
  • First Look

First Look: May 29

case:http://cb.hbsp.harvard.edu/cb/product/912413-PDF-ENG Boston Physicians Devices Marc L. BertonecheHarvard Business School Case 212-070 The case is a very simple, short case based on the author's general experience, to introduce financial View Details
Keywords: Sean Silverthorne
  • 26 Jul 2011
  • First Look

First Look: July 26

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1886489 Determinants of Successful Frontline Process Improvement: Action versus Analysis Authors:Anita L. Tucker and Sara J. Singer Abstract Senior manager participation is a key success... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2012
  • Research & Ideas

The Immigrants Who Built America’s Financial System

quiet, less colorful guy. In any case, both he and Hamilton showed that they had amazing analytical abilities and devoted themselves to understanding the hard numbers. A: Yes, they were both really, really good with numbers and financial View Details
Keywords: by Julia Hanna; Financial Services; Banking
  • 15 Jun 2010
  • First Look

First Look: June 15

identifying the effects of bank credit supply. First, we focus on firms' choice between two close forms of external financing: bank debt and public bonds. By conditioning the sample of firms raising new debt, we can rule out a demand explanation for the drop in bank... View Details
Keywords: Martha Lagace
  • Web

Educating Leaders - Georges F. Doriot:Educating Leaders, Building Companies, Baker Library, Harvard Business School

Lawrence G. Sucsy (HBS MBA '62), was regarded as a respected analysis of the potential of laser technology. The well-known textbook Creative Collective Bargaining; Meeting Today's Challenges to Labor-Management Relations , by James A.... View Details
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

customers, and the variables involved in designing an optimal credit card. Concludes with a consideration of the decisions the CRM team had to make in designing the project, including whether to use conjoint analysis or implement a mini... View Details
Keywords: Martha Lagace
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

implicitly follow these two stages. We have categorized these approaches into a 3x3 matrix, which suggests three different approaches for stage-one demand estimation (decision calculus, experiments and econometric methods), and three different methods for stage-two... View Details
Keywords: Martha Lagace
  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

Rise of American Ingenuity By: Akcigit, Ufuk, John Grigsby, and Tom Nicholas Abstract—This paper builds on the analysis in Akcigit et al. (2017) by using U.S. patent and Census data to examine macro- and micro-level aspects of the... View Details
Keywords: Carmen Nobel
  • 26 Jul 2016
  • First Look

July 26, 2016

data from hospitals, we examine mispricing via "upcoding," which involves misclassifying ailment severity. Archival analysis indicates less stringent regulatory enforcement of upcoding for beneficent nonprofit hospitals, defined... View Details
Keywords: Sean Silverthorne
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

Earnings Announcements Authors: Malcolm Baker, Lubomir Litov, Jessica A. Wachter, and Jeffrey Wurgler Publication: Journal of Financial and Quantitative Analysis (forthcoming) Abstract We consider measures of stock-picking skill of mutual... View Details
Keywords: Martha Lagace
  • 07 Feb 2007
  • Research & Ideas

Dividends from Schumpeter’s Noble Failure

detailed historical analysis is no less so.9 Schumpeter's Rhetoric—and Keynes's Schumpeter could be a very persuasive writer, but in Business Cycles he appears at his stylistic worst. Read cover to cover (a chore I do not recommend), the... View Details
Keywords: by Thomas K. McCraw
  • 11 Apr 2018
  • News

The First Five Years: Regan Turner (MBA 2013)

grateful to Professor Nick Retsinas for supervising me in my HKS Policy Analysis Exercise; and Professor Rebecca Henderson had a great way of framing ethical challenges and decisions in LCA. “But I’d have to say that Nori Lietz left the... View Details
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

policy, with a Pareto‐efficient objective that trades off this principle and conventional utilitarianism, is simulated using conventional constraints and methods. A wide range of optimal policy outcomes can result, including those that match well several features of... View Details
Keywords: Dina Gerdeman
  • 28 Jul 2014
  • Research & Ideas

Eyes Shut: The Consequences of Not Noticing

the safety of its gas cans. Thus it is quite likely that Blitz would have brought a safer gas can to the marketplace. This comparative analysis of these two counterfactuals suggests that Walmart was the driving force in unsafe gas cans... View Details
Keywords: by Max H. Bazerman; Retail
  • 15 May 2012
  • First Look

First Look: May 15

tax rates at high incomes are lower than in standard analysis and closer to those observed in policy. Download the paper: http://www.hbs.edu/research/pdf/12-064.pdf   Cases & Course MaterialsHome Depot and Interconnected Retail José... View Details
Keywords: Carmen Nobel
  • 11 Mar 2008
  • First Look

First Look: March 11, 2008

executives during the initial stages of implementing the new strategy. Our analysis demonstrates that this firm's balanced scorecard contained useful and timely information for distinguishing between these alternatives. These results... View Details
Keywords: Martha Lagace
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

he calls a brand genealogy. He overlays the trajectory of the brand's allegories over history—through analysis of ads supported by archival documents and interviews with managers—with American cultural history, focusing particularly on... View Details
Keywords: by Martha Lagace
  • 15 Jan 2013
  • First Look

First Look: January 15

Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors Authors:Luo, Jianxi, Carliss Y. Baldwin, Daniel E. Whitney, and Christopher L. Magee Publication:Industrial and Corporate Change Abstract Many... View Details
Keywords: Sean Silverthorne