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  • All HBS Web  (7,798)
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  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

the twentieth century, companies relied on a "full-service" agency for most or all of their advertising service needs, including both creative development and media planning and buying. Agencies were compensated primarily by commissions... View Details
Keywords: by Michael Blanding; Advertising
  • 27 May 2020
  • Research & Ideas

What South Korea Teaches the World About Fighting COVID

be taken. The briefings were led mainly by health and epidemiology experts who had limited political affiliation. THE CORONAVIRUS CRISIS More Business-Related Pandemic Coverage from Around Harvard and Beyond COVID-19 Business Impact Center (Harvard Business School)... View Details
Keywords: by Doug J. Chung; Health
  • 15 Apr 2014
  • First Look

First Look: April 15

Harvard Business School Case 614-052 SAP 2014: Reaching for the Cloud In May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at... View Details
Keywords: Sean Silverthorne
  • 05 Mar 2013
  • First Look

First Look: March 5

rapid business and stock price growth. He questioned Green Mountain, the maker of Keurig single-serve coffee machines and their famous K-Cups, about their growth prospects, their handling of acquisitions, their plan for the expiration of... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

IFRS in China Karthik Ramanna, G.A. Donovan, and Nancy DaiHarvard Business School Case 110-037 In 2005, China announced plans to "converge with," but not completely adopt, IFRS. China also began to lobby for changes to specific... View Details
Keywords: Martha Lagace
  • 16 Nov 2020
  • Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

out in a way that is consistent with how the new leader plans to govern, illustrates his or her values, and signals some of his or her later moves. It’s pretty demoralizing to live inside a situation needing a turnaround. To renew... View Details
Keywords: by Sean Silverthorne
  • 02 Sep 2013
  • Research & Ideas

The Curse of Double-Digit Growth

change from two bloody civil wars between 1989 and 2003 that left the country torn apart by warlords notorious for using child soldiers and quarter of a million people dead. (UN peacekeepers plan to stay in place until 2017.) Werker says... View Details
Keywords: by Kim Girard
  • 13 Oct 2015
  • First Look

October 13, 2015

contribution is tax-deductible in the contribution year, but both principal and investment earnings are taxed upon withdrawal. Using administrative data from 11 companies that added a Roth contribution option to their existing 401(k) plan... View Details
  • 17 May 2016
  • First Look

May 17, 2016

and announcing the product launch through social media channels, the company finds significant customer interest. With only two weeks of promising data, the CEO must decide whether or not to abandon the planned sale to pursue the new... View Details
Keywords: Sean Silverthorne
  • March 2020
  • Case

Voi Technology

By: Jeffrey F. Rayport and Olivia Hull
Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details
Keywords: Entrepreneurship; Business Strategy; Technology Adoption; Innovation Strategy; Technological Innovation; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Energy Conservation; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Innovation Leadership; Human Capital; Laws and Statutes; Growth Management; Operations; Logistics; Service Operations; Supply Chain Management; Organizational Culture; Information Infrastructure; Transportation; Transportation Industry; Technology Industry; Europe
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Rayport, Jeffrey F., and Olivia Hull. "Voi Technology." Harvard Business School Case 820-099, March 2020.
  • 07 Jan 2015
  • Research & Ideas

The Quest for Better Layoffs

3,100 employees were displaced. Company president Aaron Feuerstein immediately announced plans to rebuild the company—and to keep all the displaced employees on the payroll in the meantime. The media hailed him as a mensch. But in making... View Details
Keywords: by Carmen Nobel; Manufacturing
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

Vladimir Putin in 2000. Berevosky's opposition to Putin's plans to restore the authority of the Russian state led to his exile in Britain, where he reinvented himself as an opponent of authoritarianism. Purchase this... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

have to start thinking about how you influence the way consumers obtain information and get influenced. The third thing that has changed is around media buying. For a long time, ad agencies were compensated 15 percent of their media buys. There was a large media View Details
Keywords: by Sean Silverthorne; Advertising
  • 25 Sep 2012
  • First Look

First Look: September 25

she plans for the next year and tries to manage a difficult board of directors in the challenging entertainment industry. Purchase this case:http://hbr.org/search/813043-PDF-ENG Lyric Dinner Theater (B) Richard G. Hamermesh and James M.... View Details
Keywords: Sean Silverthorne
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

focus of most panelists is the importance of a capital structure and risk management approach that complement the strategy and operations of the business. Instructive examples are provided by Judy Lewent, former CFO and head of strategic View Details
Keywords: Martha Lagace
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

Danner was about to make his first presentation to the board of directors of Codon Devices, a one-year-old biotechnology start-up based in Cambridge, Massachusetts. After a month as the company's CEO, Danner was prepared to lay out his strategic View Details
Keywords: Sean Silverthorne
  • 12 Mar 2006
  • Research & Ideas

Global Poverty Needs a Global Answer

revenue—to reduce global poverty substantially. It can only be done by profitable business. In 1997 the World Bank sent me to Kazakhstan to help the minister of planning think about the country's growth. At the same time I had an... View Details
Keywords: by Cynthia Churchwell
  • 17 Feb 2021
  • Research & Ideas

Pandemic Self-Care for CEOs: Rituals, Running, and Cognitive Restructuring

control over the whole thing.” Another interviewee reported that coming up with a daily plan “took some time,” and all agreed that being “diligent” about daily routines was crucial. Some executives noted that the schedule helped... View Details
Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg
  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51704 Harvard Business School Case 902-412 Tobacco and the Future of Rural Kentucky Governor Patton decides how to use settlement funds to develop a long-term plan for... View Details
Keywords: Carmen Nobel
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

businesspeople as well as to legislators,” Sawyer says. “They were looking for profit-sharing plans that would enable even less efficient firms to weather the downturn.” In 1933, California approved two additional laws to strengthen fair... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
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