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  • All HBS Web  (3,914)
    • People  (16)
    • News  (905)
    • Research  (2,468)
    • Events  (27)
    • Multimedia  (47)
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  • March 2021
  • Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School PowerPoint Supplement 521-719, March 2021.
  • September 2020 (Revised February 2024)
  • Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School Teaching Note 521-041, September 2020. (Revised February 2024.)
  • September 2020 (Revised July 2022)
  • Supplement

Spreadsheet Supplement to "Artea: Designing Targeting Strategies"

By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021). View Details
Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Retail Industry; Retail Industry; Retail Industry; United States
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Ascarza, Eva, and Ayelet Israeli. Spreadsheet Supplement to "Artea: Designing Targeting Strategies". Harvard Business School Spreadsheet Supplement 521-703, September 2020. (Revised July 2022.)
  • September 2017 (Revised January 2019)
  • Case

FJ Management Inc.

By: Lynda M. Applegate and Matthew G. Preble
In late 2015, Crystal Call Maggelet, president and CEO of FJ Management, is working with her investment committee to help set the company’s strategic direction. Maggelet, daughter of the company’s founder, has led FJ Management since 2009 when she stepped in as CEO... View Details
Keywords: Turnaround; Company History; Family Business; Transformation; Volatility; Change Management; Entrepreneurship; Ethics; Moral Sensibility; Values and Beliefs; Cash Flow; Insolvency and Bankruptcy; Financial Liquidity; Financial Management; Governance; Corporate Governance; Governance Controls; Leadership; Leading Change; Crisis Management; Negotiation; Organizational Change and Adaptation; Family Ownership; Business and Stakeholder Relations; Business Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Utah
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Applegate, Lynda M., and Matthew G. Preble. "FJ Management Inc." Harvard Business School Case 818-028, September 2017. (Revised January 2019.)
  • 01 Dec 2008
  • News

The Next Chapter

OLSON: After publishing, turning over a new leaf. Former Random House chairman and CEO Peter Olson (MBA ’76) has donned a new hat and will begin teaching corporate strategy at HBS next month. Olson is no stranger to Harvard, having attended Harvard College and Harvard... View Details
Keywords: Retail Trade; Retail Trade; Retail Trade; Retail Trade
  • 23 Jan 2014
  • News

Market Reaction

Keywords: FIELD program; FIELD 2; Retail Trade; Retail Trade; Retail Trade; Retail Trade
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

Roger Provost (HBS MBA 1980), chief marketing officer for Canadian-based Vincor, as he develops Inniskillin's initial marketing strategy within Canada. Goes on to detail Inniskillin's challenges as it enters other markets, initially through the travel View Details
Keywords: Sean Silverthorne
  • June 2024 (Revised August 2024)
  • Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad
Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details
Keywords: Balanced Scorecard; Restructuring; Training; Supply Chain Management; Distribution; E-commerce; Business Model; Business Plan; Decision Choices and Conditions; Marketing Strategy; Alignment; Brands and Branding; Negotiation; Joint Ventures; Strategic Planning; Salesforce Management; Competition; Retail Industry; Retail Industry; Retail Industry; India
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Sandino, Tatiana, and Samuel Grad. "Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard." Harvard Business School Case 124-107, June 2024. (Revised August 2024.)
  • November 2023 (Revised March 2024)
  • Technical Note

Customer Data Privacy

By: Eva Ascarza and Ta-Wei Huang
This note provides an overview of the evolving landscape of customer data privacy in 2023. It highlights two pivotal aspects that make privacy a central concern for businesses: building and maintaining customer trust and navigating the intricate regulatory... View Details
Keywords: Customer Relationship Management; Governance Compliance; Governing Rules, Regulations, and Reforms; Risk and Uncertainty; Reputation; Trust; Information Management; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Europe; United States
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Ascarza, Eva, and Ta-Wei Huang. "Customer Data Privacy." Harvard Business School Technical Note 524-005, November 2023. (Revised March 2024.)
  • 2013
  • Article

Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews

By: Jun Seok Kang, Polina Kuznetsova, Yejin Choi and Michael Luca
Restaurant hygiene inspections are often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections) have limited resources to... View Details
Keywords: Safety; Food; Governance Compliance; Mathematical Methods; Applications and Software; Retail Industry; Retail Industry; Retail Industry
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Kang, Jun Seok, Polina Kuznetsova, Yejin Choi, and Michael Luca. "Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews." Proceedings of the Conference on Empirical Methods in Natural Language Processing (2013): 1443–1448.
  • 14 Aug 2012
  • First Look

First Look: August 14

interest in the web platform so that they have real impact on retail corruption in India. Possible solutions discussed include teaming up with local governments and police, focusing attention on one or two Indian cities, and franchising... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2007
  • First Look

First Look: October 23, 2007

square-foot retail complex, a hotel, and the Kodak Theatre, the future home of the Academy Awards. The second project was a mixed-use development, located on Sunset and Vine. This property had suffered a bad run of previous development... View Details
Keywords: Sean Silverthorne
  • 01 Feb 2018
  • News

HBS Professor Emeritus Hugo Uyterhoeven Dies at 86

has paid lower prices for a huge range of high-quality foreign-made goods. The resulting increase in the purchasing power of consumers’ income—combined with our highly efficient retail distribution system—has created a shopper’s paradise... View Details
  • 01 Sep 2013
  • News

Who Are We?

The company also made a big push into the retail market, making sure it got shelf space in its bid to gain mass appeal. President Gerard Meyer (MBA 1988) sums up the pitch to major retailers: Here's your chance to get a piece of a $260... View Details
Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; Information; Agriculture; Food Manufacturing; Manufacturing; Rail Transportation; Transportation
  • 13 Mar 2018
  • First Look

March 13, 2018

failure in U.S. history. Faced with Wachovia’s impending bankruptcy, the FDIC intervened again, voting on Monday, September 29, to sell Wachovia’s retail bank to Citigroup for $1 a share. Three days later, Wells Fargo offered $7 a share... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2016
  • First Look

October 25, 2016

growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Sean Silverthorne
  • Web

Dean Srikant Datar’s 2025 Commencement Remarks | About

Similarly, you might think about applying knowledge from one area to another. For example, what could you learn from the service at Disney World to improve a retail bank’s operations? Second, ask questions and learn to be comfortable with... View Details
  • 25 Mar 2013
  • Research & Ideas

How Chapter 11 Saved the US Economy

back more investors overall. "It's about increasing the size of the pie available to all the firm's stakeholders," he says. Not A Universal Solution But Chapter 11 isn't the answer for all companies, Gilson says. It might yield big benefits for commercial... View Details
Keywords: by Kim Girard; Financial Services
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

Similarly, Kinko's was measuring on-time performance for copying large batch jobs for their corporate accounts. Their staff was thus engaged in back office activities to generate these copies. However in actuality, their customers were seeking a more user-friendly... View Details
Keywords: by Sean Silverthorne
  • 20 Nov 2000
  • Research & Ideas

Moving from Supply Chains to Supply Networks

economically manage product supply in manufacturing, distribution, and retail environments. Another audience segment is the investment community. Shapiro: Quite often, companies looking for funding compete primarily, if not totally, in... View Details
Keywords: by Staff
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